"Pay 99 yuan upfront and we guarantee a family's supply of mountain produce for the whole year."

Besides the store information, the front of the store features this line of large text.

Qian Shouyi flipped the business card over; the back was covered with densely packed small characters.

"Delivery is made twice a month, rain or shine. In spring, we deliver tender shoots of aralia and dried bracken; in summer, we deliver the first harvest of honey and daylilies; in autumn, we deliver new chestnuts, hazelnuts, and walnuts; and in winter, we deliver autumn fungus and monkey head mushrooms."

"I'll also pack a New Year's gift for you in the twelfth lunar month: half a pound of wood ear mushrooms, two ounces of monkey head mushrooms, and a pound of honey to complete your New Year's dishes. Freshness and quality are guaranteed, and you can also choose other seasonal mountain products..."

As he read on, Qian Shouyi's voice grew softer and softer.

Monkey Three leaned closer and looked at the business card.

"Sister-in-law, what... what does this mean? What's a yearly subscription? And it includes different items delivered in each season?"

Lin Xiulan turned around and walked behind the counter, picking up a cloth bag filled with top-quality dried wood ear fungus.

"It means exactly what it says. For just ninety-nine yuan, we'll buy all the seasonal mountain produce from their family for the entire year! They don't even need to leave their house; twice a month, we'll deliver the prepared goods directly to their doorstep!"

Monkey Three gasped and took two steps back.

"Sister-in-law! Are you kidding me? Ninety-nine yuan a year? We'd have to deliver it to their door? How many trips would we have to pay for their transportation?"

The old carpenter shook his head repeatedly, banging his pipe against the corner of the wall with a deafening sound.

"Boss, you're doing a losing business to gain publicity! The provincial capital is so big, you could run yourself ragged and still not be able to deliver it all!"

Chen Meili's eyes reddened with anxiety, and the abacus beads rattled loudly.

"Sister-in-law, we've been working day and night for half a month preparing these great products, and we're just giving them away for free? And we'll have to offer delivery afterwards? We'll never recoup our investment!"

Qian Shouyi slammed his business card on the counter, his face grave.

"Sister-in-law, I've been in business my whole life and I've never heard of doing this before! This is ridiculous! Have you even done the math?"

Qian Shouyi counted on his fingers, one by one, for Lin Xiulan.

"Ninety-nine yuan sounds like a lot, enough to buy most of a bicycle. But you're covering it for a whole year!"

"That's enough for a whole family! You deliver twice a month, that's twenty-four times a year! Have you even calculated the delivery fees for those twenty-four trips?"

He pointed to the heavy snow falling outside.

"Delivering in this awful weather? Don't your employees need to eat and wear clothes? You're putting all your profits into delivery work, and you're even losing money!"

"And then there's your combination. First-harvest honey, monkey head mushrooms, and you even have to pay extra for New Year's dishes in December!"

"If you include it in a 99-yuan set meal and only ten families order it, your shop will have to close down within three months!"

Lin Xiulan didn't rush to argue. She picked up the abacus from the counter, skillfully manipulated it a couple of times, making a crisp sound.

"Mr. Qian, you only counted the number of errands, but you didn't calculate how the errands were run, or where the money came from."

Lin Xiulan looked at Qian Shouyi, her tone very calm.

"I never intended to sell this 99 yuan annual subscription package to anyone in the entire city from the very beginning."

She pointed to the swirling snow outside the door.

"The places Monkey Three and his group went to were the provincial party committee's family compound, the government compound, and several upscale residential areas in the south of the city."

"The people living in these places don't lack money, but they lack good things, and even more so, they lack the prestige of having others deliver things to their door. We only do business with these high-value people."

Qian Shouyi frowned and asked in confusion, "Even if we only deliver to these few places, making two trips a month and knocking on doors one by one, that's still quite a hassle."

"There's no need to run around to every house." Lin Xiulan said crisply, flicking down a row of abacus beads.

"The delivery dates are fixed on the first and fifteenth of each month, for concentrated deliveries. Those residential areas aren't far from Zhongshan Road."

"At that time, only two employees will stay in the shop to look after it, and the rest of the staff will go out to deliver the goods."

"One person pushes a donkey cart, and they can distribute all the goods in the entire residential compound in one trip. By concentrating the time and area, it doesn't require much manpower at all."

The old carpenter forgot to smoke while listening, and Chen Meili quickly opened the account book and wrote down Lin Xiulan's words.

"Let's calculate the costs again," Lin Xiulan said calmly and clearly.

"Our goods are sourced directly from Hongshitun, bypassing middlemen, so the base price is lower than the market price."

"The business cards have a variety of items listed, but they are all based on ordinary mountain products of the season. Only in December do we add some good products to make it look more impressive."

"I've done the math. This year's 99 yuan package, after deducting the cost of all the mountain produce and the deliveryman's fees..."

She paused briefly, her gaze sweeping over everyone in the room. "Our net profit will steadily account for half."

"Half?" Qian Shouyi exclaimed, looking at the pile of goods, the profit margin was surprisingly high.

"Yes, nearly fifty yuan in net profit." Lin Xiulan nodded.

"This 99 yuan, when converted, is actually 10% more expensive than if the customer came to the store to buy it individually."

Chen Meili exclaimed in surprise, "Sister-in-law, it's even more expensive than in the store! Do you think those city people would be willing to buy it?"

"Why not buy it?"

"In this awful weather where the snow blocks the door, someone safely delivered the perfectly selected premium mountain produce to my doorstep."

"By paying that extra ten percent, they are not only buying local products, but also this unique service."

"Once these first customers have tasted the benefits and recognized our brand, word of mouth will naturally spread throughout the residential compound."

"Once they get used to eating the local products from Xiushan, they won't even look at other places offering lower prices."

She braced herself against the counter with both hands, leaning slightly forward, exuding the decisiveness of a head manager.

"Mr. Qian, once we've thoroughly developed these courtyards near Zhongshan Road and accumulated enough capital, we'll open branches one by one in the East, West, and North districts."

"Each store is assigned a specific area, focusing on annual subscription business from the nearby residential communities."

"By then, even if it's snowing heavily or it's raining knives, our money will still come in steadily."

As soon as he finished speaking, only the crisp sound of the abacus beads lingered in the room.

Chen Meili's eyes lit up, and her heart, which had been hanging in suspense, instantly settled back into her stomach.

Lin Xiulan saw that no one objected.

"Monkey Three!"

"Here..." Monkey Three was still in shock.

"Bring two strong laborers and move the goods out of the warehouse!"

"Prepare the ingredients as I say: wood ear mushrooms, monkey head mushrooms, linden honey, raw hazelnuts, and daylily buds! Wrap them in kraft paper as small gift packets and stuff all your business cards inside!"

Monkey Three's eyes widened in disbelief.

"Sister-in-law... this portion weighs over an ounce! It's all our top-quality stuff! You're just going to give it away as a free gift?"

Lin Xiulan braced her hands on the counter.

"Yes! It's free! Not a penny will be charged!"

"Since these fresh goods can't be preserved by natural disasters, and will just rot in the warehouse anyway, I'll use them to build a road!"

"Take all the runners in the shop who can run errands! Each of them should carry a large bamboo basket and carry all these greeting gifts full of business cards!"

Lin Xiulan pointed outside the door.

"While the snow hasn't reached above knee-deep yet, the road is still walkable!"

"You will split up and go to the provincial party committee's residential compound, the government compound, and those most upscale residential areas in the south of the city!"

"Once you get to the gate, don't say a word. Just look at the well-dressed older men and women and shove the package into their hands!"

"I want to let the most discerning wealthy families in the provincial capital experience firsthand just how good our Xiushan Industrial's 'gift' really is! Once they've tasted the sweetness, they'll naturally pay attention to what's on the business card!"

"The heavy snow has blocked their doors, preventing them from going out to buy vegetables and meat, and they are worried about what to eat and drink."

"We promised door-to-door delivery, this is a real lifesaver! If they like it, ninety-nine yuan is nothing to them!"

"When we open, we'll be an instant hit."

Qian Shouyi looked at the young woman in front of him and took a step back.

"Sister-in-law, you're being incredibly audacious. You've squandered your reputation and the gift you gave as a token of our meeting; what if nobody buys this 99-yuan meal?"

"Your top-quality goods are all going to waste!"

Lin Xiulan answered decisively.

"If you don't have the guts to burn your bridges in business, you might as well go back to farming in Hongshitun! Since I, Lin Xiulan, dared to set up my business in the provincial capital, I have no intention of slinking back!"

"I'll take the blame for her."

Lu Qingshan walked in from outside. After finishing his work on the provincial construction project, he also arrived at the store.

He stomped out the cigarette butt under his foot.

He walked to Lin Xiulan's side and placed his broad hand on her shoulder.

"Do as your sister-in-law says. If a huge problem arises, I'll take responsibility."

With Lu Qingshan's words, even if the workers were unwilling, they dared not voice their objections.

Monkey Three gritted his teeth, grabbed the large bamboo basket, and carried it on his back.

"Alright! Sister-in-law! Let's go distribute them right away! Consider it like throwing meat buns to a dog—it'll broaden the horizons of the people in the provincial capital!"

The workers sprang into action, some filling baskets, others packing them up.

The snow fell heavier and heavier.

The entire Zhongshan Road was shrouded in a white blanket of snow.

Qian Shouyi watched as Hou San and the others rushed into the wind and snow with their bamboo baskets on their backs.

He turned his head and looked at Lin Xiulan, who was methodically directing Chen Meili to seal the dried goods.

Qian Shouyi let out a long sigh.

"Sister-in-law, I really can't understand you."

"You two are both incredibly audacious. Ninety-nine yuan for all four seasons, with twice-monthly home delivery, and you even spend such an extravagant amount on 'meeting gifts' to give to people to try out..."

Qian Shouyi shook his head repeatedly, pointing his finger at the void.

"Will this really work?"

The old carpenter squatted in the corner, tapping his pipe.

"The boss has taken a very risky move. If they lose money, we'll truly lose everything..."

Chen Meili stopped using the abacus and looked up at the dim sky outside.

Is this really going to work? Everyone was on tenterhooks.

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