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Chapter 49 The Hunter's "Traditional Remedies"
State-run hotels in the provincial capital.
Lu Qingshan had been to this place in his previous life, but it was decades later, and it had long since become a five-star hotel.
Today, it still retains its most impressive appearance from the 1980s. Uniformed doormen stand at the entrance, and the people coming in and out are either cadres or businessmen like Su Haiming carrying large sums of money.
Lu Qingshan was wearing an old cotton-padded jacket from the village, and his cloth shoes were still covered in dust, making him stand out from everything else.
But he remained calm and walked straight to the front desk, giving the room number Su Haiming had given him.
The waiter glanced at him a few times, and finally pointed in the direction of the stairs.
The door to the private room wasn't closed properly, leaving a crack.
The room was filled with smoke, and the pungent smell of smoke hit you in the face.
"Mr. Guo, the return rate for our children's appetite stimulant powder has exceeded 40%!"
"The warehouse is piled high with unsold goods. If this continues, we're jeopardizing the workers' wages next month!"
An anxious voice, tinged with despair, rang out from inside.
Then came another man's heavy sigh.
"I know! But that medicine is too bitter; even the kids refuse to drink it, pinching their noses. What can we do? Isn't the technical department trying to find a way to reduce the bitterness?"
"We've tried over a dozen methods—adding saccharin, adding spices—but the taste is getting weirder and weirder! Nothing works! Those little devils are so picky!"
Lu Qingshan heard everything clearly at the door and had a better understanding of the situation.
He raised his hand and knocked on the door.
The conversation inside the room stopped.
"Please come in."
Lu Qingshan pushed open the door and went in.
There were two people sitting in the room. One was a middle-aged man around forty years old, dressed in a well-fitting Zhongshan suit, but his brows were furrowed into a deep frown. He was Guo Haipeng, the director of the state-owned health product factory.
The other person, wearing glasses and with a pile of documents spread out in front of him, was probably a technician.
Guo Haipeng was stunned when he saw Lu Qingshan.
He initially thought it was a waiter, but it turned out to be a young man dressed in a dowdy style.
Lu Qingshan took out Su Haiming's letter from his bag and handed it over.
"Director Guo, I am Lu Qingshan. I was introduced by Boss Su Haiming."
Guo Haipeng took the letter, quickly scanned it, and the worry on his face lessened a bit, forcing out a polite smile.
"Oh, so it's Comrade Lu Qingshan. Boss Su praised you to the skies in his letter."
As he spoke, his eyes quickly swept over Lu Qingshan.
Dressed in patched old clothes and covered in dust, he looked every bit the poor boy from a remote mountain village.
Guo Haipeng's initial expectation instantly cooled down.
He pointed to the chair opposite him, his tone indifferent.
"Comrade Xiao Lu, please sit down."
"Boss Su said you're an expert at mountain runs and have some good stuff. However... our factory is in a rather special situation right now."
Guo Haipeng lit a cigarette, took a puff, and said slowly.
"We now only accept rare and valuable medicinal herbs that are old enough and have good medicinal effects, such as wild ginseng and Ganoderma lucidum."
"What kind of business could a hunter from the mountains possibly have to talk to us about?"
That sounds polite, but the meaning is quite clear.
Our temple here is large and prestigious; we wouldn't be interested in your small-scale mountain products.
The bespectacled pharmacist next to him didn't even look up, continuing to stare at the documents in his hands, looking worried.
Lu Qingshan wasn't angry. He sat down in the chair and even poured himself a cup of hot tea.
He patted the dust off his clothes and said casually.
"Mr. Guo, I really haven't had much schooling, so I don't understand the machines and reports in your factory."
"But I know what to do if the children in the mountains have indigestion, bloated stomachs, and don't want to eat."
Guo Haipeng was taken aback, not understanding why he suddenly brought this up.
Lu Qingshan continued, "People in the mountains don't take medicine; they use folk remedies. They grind wild hawthorn, roasted malt, dried yam, and dried tangerine peel together into powder."
"Add some sugar or honey, shape it into little cakes, and give them to the kids to chew on as snacks."
"That stuff is sweet and sour, and the kids all fight over it. After eating it, their stomachs aren't bloated anymore, and their appetites are stimulated."
Lu Qingshan spoke casually, as if he were talking about a trivial matter.
Upon hearing this, the pharmacist next to him finally looked up.
He adjusted his glasses and shook his head.
"Comrade, what you're talking about is the most common folk remedy for improving digestion."
"Hawthorn and malt can indeed aid digestion, but this is just common folk wisdom and not considered high-class medicine."
His words carried a hint of academic disdain.
Lu Qingshan's smile slowly faded.
He picked up his teacup, looked at Guo Haipeng, and his expression changed.
It was a sharpness that pierced through everything, something completely unlike what a twenty-year-old should have.
"It's a folk remedy."
"But what if you don't sell it as medicine?"
Guo Haipeng and the pharmacist were both completely confused.
"If not sell it as medicine, then what?"
Lu Qingshan leaned forward slightly, speaking slowly and deliberately, his voice not loud, but like a hammer striking their hearts.
"Sell it like candy."
"Make it into sweet and sour tablets, one by one, wrap them in pretty candy wrappers, and tell the children that this is a magic pill that will make them eat better."
"Think about it, other kids cry and scream as adults force-feed them bitter medicine, but your child asks their parents for candy. It can even stimulate their appetite and is good for their health."
"Mr. Guo, you're in big business. Think about it, how many kids in China refuse to take medicine because they think it's bitter? And how many parents are struggling with this?"
"Would you consider this a big deal?"
The entire private room was so quiet you could hear a pin drop.
The smoke seemed to have stopped.
The pharmacist's pen fell to the table with a "clatter".
He suddenly stood up, muttering to himself.
"Hawthorn aids digestion, malt regulates qi, and yam strengthens the spleen... Yes! These things are both food and medicine, so they're very safe!"
"The most important thing is... it's chewable like candy!"
He slapped his thigh hard, his face filled with regret and agitation.
"Why were we so focused on removing the bitterness from the medicine? Why didn't we think of making it taste like something kids would like to eat? We were really stuck in a rut!"
Looking at the two people who were completely shocked, Lu Qingshan smiled slightly and continued unhurriedly:
"If this prescription were to be made into a finished product, the packaging and marketing would have to be top-notch from the start. Especially for kids who don't like to eat, I've already thought of all the marketing copy for them."
Lu Qingshan raised a finger and cleared his throat:
The first sentence: "Eat well, stay healthy!"
Before Guo Haipeng could react, he raised a second finger, his tone firm:
The second sentence: "Mom doesn't have to worry about me eating anymore!"
It was as if a thunderbolt had exploded in Guo Haipeng's mind, and he froze on the spot like a clay sculpture.
He's not a technician, he's a businessman!
Because he was a businessman, he understood better than anyone the terrifying power contained within these two seemingly plain words!
Simple, catchy, and hits the nail on the head! What parent in the world doesn't worry about their child not eating?
At this moment, Guo Haipeng looked at Lu Qingshan as if he were a monster, and exclaimed in his heart that he was amazed by his extraordinary talent.
How did this brain of his come to be?! Is this a word a hunter from the mountains could come up with?!
After a brief silence, countless images flashed through Guo Haipeng's mind: unique packaging, an overwhelming flood of GG (a popular Chinese instant noodle brand), a nationwide sales network, and countless orders and cash...
This isn't some folk remedy; it's a gold mine! A massive, terrifying national market has been smashed open by these two phrases!
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