My stepmother forced me to donate bone marrow, so I retaliated by slapping my scumbag father in the
Chapter 357 The brand remains the same, but the product can change.
A spectator wearing glasses raised his hand: "The performance hasn't been compared yet, don't rush to conclusions."
Several people around him looked at him.
He pointed to the car, then to the exhibition hall behind him.
"Acceleration, handling, and actual driving performance—both cars need to be tested side-by-side."
"But looking at what we can see today, I admit, the SZ2 is more appealing than the Supra."
These words, on the contrary, convinced everyone even more.
No one has ever seen the two cars go head-to-head, so you can't judge their performance by words alone.
However, the exterior and interior can be compared directly.
Wuling Rongguang has won decisively!
When Yamamoto Ichiro arrived outside the venue, he suddenly stopped in his tracks.
The entrance was crowded with people.
The wealthy buyers who had been surrounding the Toyota booth were now all standing next to the SZ2. One reporter, who had been chasing after him asking about the Supra's specifications, was even squatting in front of the Wuling van, taking pictures and refusing to get up.
He turned to look at the exhibition hall.
The once bustling Toyota booth was now deserted except for staff guarding the cars.
The entire audience has come out!
"How could this happen..."
Yamamoto Ichiro clenched his fists so tightly that his teeth ached.
This is the Tokyo Motor Show.
Toyota's home turf!
Behind the Supra stands a multinational joint R&D team, and today's publicity, media invitations, and on-site arrangements are all centered around Toyota's new car.
He invited Shen Ze over so that the other party could stand in front of Super and see the difference for himself.
Ideally, global journalists would capture Shen Ze's speechless expression.
The results of it?
The booth was set up by Toyota.
The audience was invited by Toyota.
Finally, they all gathered around Shen Ze's car!
Yamamoto Ichiro felt a tightness in his chest.
He even considered having staff guide the audience back, but seeing the continuous stream of raised phones, he quickly suppressed the idea.
Who's willing to leave?
Reporters want to photograph the most popular cars, while buyers want to see the products that attract them the most.
No one will abandon the Wuling in front of them just because Toyota is the organizer.
His gaze returned to SZ2.
The vehicle's styling, interior design, and the integration of new energy and autonomous driving...
Even if he felt uncomfortable, he couldn't find a reason to look down on the car.
The Wuling Rongguang SZ2 is indeed powerful.
It's so powerful that Toyota lost all the attention before even comparing its performance to Toyota's!
"Mr. Shen!"
A reporter raised a microphone from the crowd.
"The old Wuling Rongguang is almost completely different from the current SZ2. Why did you make such a radical change?"
Shen Ze stood beside the car, his expression calm.
The praise around him did not make him proud, nor did Yamamoto Ichiro's ugly expression change his tone of voice.
"Because technology is advancing, products should also be advancing."
"Consumer needs will change, technology will change, and cars cannot remain the same as they were decades ago."
The reporter pressed further, "Many consumers associate the Wuling Rongguang with affordability and practicality. Wouldn't launching such a high-end sports car deviate from the brand's original image?"
"Practicality doesn't mean you can only ever make low-end products."
Shen Ze looked at the Wuling logo on the front of the car.
"The Wuling Rongguang has solved the car needs of many people in the past, and this achievement deserves respect."
"But respecting the past doesn't mean locking products into the past."
"What I did was a comprehensive upgrade. From the exterior and interior to the powertrain and intelligent features, I carefully improved everything that could be improved."
The middle-aged buyer in the front row nodded.
"The brand can remain the same, but the products can change. Who says a brand can only make one type of car?"
The young audience member next to him even patted his friend on the shoulder.
"Wuling used to be used for hauling goods, but now they can build cars like this—that's real skill!"
A foreign journalist held up the microphone: "Mr. Shen, the Wuling Rongguang enjoys high brand recognition in Daxia. Do you hope to leverage the national brand's appeal to penetrate the high-end market?"
Yamamoto Ichiro raised his head.
This issue has finally brought Wuling into the spotlight, creating its biggest controversy.
An affordable brand suddenly launches a top-of-the-line sports car.
Do consumers approve of the product, or of the name Shen Ze?
Shen Ze did not shy away from the question: "Brand awareness certainly helps, but I will not use the sentiments of the Chinese people as a business opportunity."
"When I was modifying Huawei phones, some people asked me the same question: Can domestic brands enter the international high-end market?"
"Later, did overseas consumers line up to buy Huawei products? Was it based on nostalgia?"
The reporter did not respond immediately.
Many people around had already realized what was happening.
Huawei's ability to compete head-on with Apple and Sanxin overseas is due to the performance of its actual products.
Overseas consumers won't spend money just because of the sentimentality of the Chinese.
A spectator filming with their phone couldn't help but remark, "Huawei sells overseas because of its technology. Wuling needs technology to sell overseas too!"
Shen Ze nodded.
"My acquisition of Wuling Rongguang will indeed leverage its existing brand reputation."
"But my goal is to take this brand global."
"Therefore, it must undergo a complete overhaul. It cannot rely on a familiar name to sell cars domestically, but fail to offer products that gain recognition overseas."
Reporters snapped photos one after another.
Yamamoto Ichiro stood outside the crowd, his face even more grim.
Shen Ze was talking about Wuling, but everyone present could tell what kind of market this car was trying to compete in.
"I sold the first generation model at cost price to give back to my fans and to give ordinary people the opportunity to realize their dream of driving a nice car."
Shen Ze continued.
"In the second generation, I invested heavily to truly integrate new energy, artificial intelligence, and autonomous driving technologies into the car."
"The mission of this car is to prove to the world that Great Xia also possesses top-notch automotive technology that can rival that of overseas countries."
"I'm doing this not for personal gain, but to show the world that the people of Great Xia can also build truly top-of-the-line cars!"
Shen Ze's words quickly made headlines in major media outlets.
The interview video was repeatedly forwarded, and photos of the Wuling Rongguang SZ2 filled the homepage of the car platform.
Even before the auto show ended, this domestically produced sports car had already become the hottest topic in the global automotive industry.
Netizens on DaXia left numerous comments.
"They used to laugh at Wuling for only being able to haul goods, but now everyone's taking pictures of Wuling?"
"Whether a car is good or not, consumers will judge for themselves!"
"Mr. Shen brought his car to Tokyo; he's daring to invite comparisons!"
As Yamamoto Ichiro looked at the report on his phone, his expression grew increasingly grim.
Toyota invested heavily in developing the Supra, collaborating with teams from multiple countries, hoping to use the auto show to overshadow Huateng.
As a result, Shen Ze became the protagonist in the news!
We've already lost the argument about the exterior and interior design; continuing to argue will only give reporters more opportunities to make fools of themselves.
But sports cars must eventually go to the racetrack.
Being pretty and having a comfortable ride doesn't mean you can actually run fast!
Yamamoto Ichiro put down his phone and his gaze fell on the red sports car.
Shen Ze has dozens of bodyguards around him, and the Great Xia side attaches great importance to his safety.
Trying to use external forces to deal with him is simply not going to work.
Let's talk about car performance!
If we can win against the SZ2 in public, we can not only regain the attention we lost today, but also turn it into publicity for Toyota.
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