Reborn in America, I'm serious about making money.

Chapter 127 Luxury Goods for Workers

Since becoming rich, Zhang San has become increasingly arrogant. Since he made a bold claim, he naturally has to deliver on it. That's the confidence of the wealthy.

This isn't just idle talk; money gives men courage, it makes them stand tall. As the ancients said, "Even a hero can be brought down by a penny."

A man with money is a hero; a man without money is nothing.

Why does Zhang San want to acquire a luxury brand?

Of course there's a chance! At last night's party, he saw those female celebrities carrying bags from Louis Vuitton, GU, and D'Oréal... but he didn't see Kou Chi.

When he saw Anji off after leaving the hotel, he casually asked about the brand.

"It's so outdated. What's the use of being sturdy? It doesn't make me feel any good about it. This brand is outdated and should be eliminated by society."

"That's impossible!" That was what Zhang San was thinking at the time. This brand is going to sell very well in the future.

So, this must be Kou Chi's low point right now, which gives him an opportunity. As the saying goes, if you don't take what Heaven gives you, you will be punished by Heaven.

It was only around noon that he expressed his desire to acquire his own bag brand; moreover, a friend of his from a past life had a girlfriend who really loved these bags, and his friend often complained to him about it, saying that he couldn't afford a bag even with two or three months' salary, and they eventually broke up.

He once told Zhang San, "Don't play with high-end stuff if you don't have money. People should be down-to-earth."

Zhang San learned a lot about luxury brands from this friend, which gave this programmer and homebody the opportunity to learn about luxury goods.

That same day, he called Citibank. As a major shareholder of Citibank, he naturally had special privileges, and they would also form a team to serve him.

"Hello, Mr. Stephen, how may I help you?" This was his exclusive VIP service.

"Help me acquire Kouchi, that's all."

Zhang San doesn't usually contact these people; he has his own dedicated service and security team. But to land such a big job on the first contact was naturally…fantastic!

It's true what they say: three years without business, then three years of feasting.

European and American banks have taken service to the extreme, just like their current VIP service, which not only provides excellent service in the living room, bedroom, and kitchen, but also offers VIPs 360-degree service without any blind spots.

Soon, Citibank's senior management received the news. Since their bank wasn't an investment bank, this matter naturally had to be handed over to investment banks, who would take a commission.

Citigroup and Morgan Stanley have a good relationship, so this business was naturally handed over to Morgan Stanley. They are more professional, so they are capable of acquiring a company with increasingly poor performance.

Coch, a New York company founded in 1941 that specializes in men's and women's accessories and gifts, is facing acquisition. Their main products are handbags and wallets, but they plan to expand to include accessories, fashion jewelry, shoes, apparel, and watches.

Its most celebrated characteristic of American fashion is its simple and durable style.

After reviewing Kouchi's information, Zhang San felt that this brand was not as dominant as European luxury brands in Europe and America.

And this brand's current positioning is somewhat like that of luxury workwear brands, known for their sturdiness and durability? Haha... are you kidding me!?

What are luxury goods? People who can afford luxury goods at will don't care about the quality of the luxury goods, they only care about the brand.

There was once a customer who bought a 60 yen garment, but after dry cleaning, it actually bled color. Yes, that's right, it bled color.

I went to their door immediately to argue with them.

When questioned by customers, the manufacturer replied, "Our product design didn't take washing into account at all."

In Zhang San's opinion, a line from a movie he'd seen was spot on: "Buy only the expensive, not the right." Luxury goods.

After entering the 1990s, safety products will not be well-suited to the luxury industry; moreover, they are now inflexible and have reached the point where they need to think about change when they are in dire straits, which is also the time when they are most vulnerable to acquisition.

As for the price? Is it more expensive than LVMH?

After arranging this matter, he stopped asking about it and waited for feedback from Citibank; he had another matter to deal with, the movie "The Big Ship" was delayed because some details were not perfect.

This is just an excuse; the filming progress has been a bit slow, mainly due to the special effects. They have now brought in Industrial Light & Magic to join in and reshoot some scenes.

Since that's the case... then we have no choice but to change it.

"Let's put it off until next summer. That way, we should be able to finish it in a year, right?"

"There's plenty of time."

The filming process was slowed down due to the renovation of the Big Ship Hotel, but thankfully, everything was eventually settled.

The official statement said that a $300 million investment was made, of which $200 million was spent on the construction of the large ship, and $100 million was used for filming and special effects. As for how much could be invested, well... Zhang San knows.

"How's Universal Studios in Hong Kong doing now?" Zhang San was concerned about the number of tourists there.

Speaking of this, Robert said with some surprise, "It's fantastic, there are even more tourists than in North America. They're really looking forward to the grand opening of the Big Ship Hotel. Of course, the most popular attraction, the Dinosaur Park, is packed to capacity."

"That's great news."

He was thinking of a movie and wanted to find a female star to play the role. He looked for a long time and finally thought of an acquaintance who he felt should be suitable. He heard that she hadn't been doing very well lately.

"Xiaomin, you have a phone call."

"Who is it?" Zhou Minmin quickly ran over; she had come over after hearing there was a phone call.

"Hen! Go ahead and ask."

Hello?

After a while, Zhou Minmin felt something was off; her eyes were acting strangely. Just then, a voice came from the receiver: "Hello, Ms. Zhou, are you still there? You can come to the MCA center tomorrow..."

"Okay, I understand. I'll think about it."

After hanging up the phone, Zhou Minmin felt very strange. Since the breakup, her life had been very uneventful, or even somewhat unsuccessful.

Under these circumstances, MCA Universal in North America contacted her, saying they had a film that wanted her to consider it.

She still remembered what the person said on the phone: "Our boss wrote this movie. Movies written by our boss are always huge hits. You should seize this opportunity. You know New World, right? That movie was written by our boss..."

Although she didn't know who the boss was, Zhang San's image kept flashing before her eyes, and she always felt that the man had designs on her.

Tomorrow, she plans to go and take a look; there haven't been any good announcements lately.

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