Reborn in America, I'm serious about making money.

Allen is leading the company's executives and working with the Wall Street publishing team to take TVH public. Yes, the parent company of that website is TVH Group, and another subsidiary of it is Tokyo Hot.

Zhang San sighed at the time, "Allen is finally no longer immature, he's a grown-up now."

Just then, good news came from Kochi: they were willing to sell Kochi, but the price was one hundred million US dollars. Zhang San responded that he wanted eighty million US dollars for everything in Kochi, including its processing plant in New York and all its workers.

"They're going downhill. If they're only willing to sell the brand, I don't want anything else."

Zhang San now holds the initiative for another reason: Kou Chi is indeed declining in popularity, is no longer accepted by the new generation of white-collar workers, and is being abandoned by the luxury goods market.

Market share has been declining year after year, which has shaken the confidence of those shareholders.

Now we've reached the most crucial moment; all that's left is the price. If we can reach an agreement on the price, everything will go smoothly in the end.

To reach an agreement, one must compromise; negotiation is the art of compromise.

Ninety million US dollars, Kouchi got his hands on it.

Zhang San felt like he had traveled through time. A few years earlier, he could have learned from the richest man in the luxury goods industry. Back then, the acquisition of a luxury goods company would have cost less than two hundred million US dollars. Now, acquiring a loss-making company would cost ninety million US dollars.

Perhaps he was too impatient, but thinking that they would hire someone to reform the entire company next year, he couldn't wait any longer; by then, let alone ninety million US dollars, even if you had the money, you might not be able to buy it.

In the new century, these luxury goods will be supported by female consumers in mainland China. If that's the case, then we'll need to develop products like adult films and television shows.

As long as the money was in place and the signing went smoothly, Zhang San went to New York and completed the signing. However, the transaction was not made public and was conducted quietly.

There were no news reports, and the entire transaction was completed just like that. He had high hopes for this brand, and immediately made changes after taking over.

To gain a more detailed understanding of the company, he first visited its store. This store, located in a bustling area of ​​New York, had a decor that was no longer up to par for a luxury brand and needed renovation.

As for the product quality, there is no problem; it remains as sturdy as ever. Therefore, the product is outdated and a new designer needs to be found. Moreover, the color is also outdated.

"Haven't you noticed that our competitors' brands and products have brighter colors and are better able to capture the hearts of young people?"

The designers sitting in the conference room were so scolded they couldn't lift their heads; after he'd finished, Zhang San fired the chief designer. What was the point of keeping someone like that around? Naturally, a new design concept was needed.

Furthermore, newer materials and patterns should be used.

"European luxury brands have a design philosophy of understated luxury and sophistication. Our philosophy needs to change; it needs to be high-profile, luxurious, and tasteful, but we must maintain our original style, sturdiness, and durability... We can use gold-plated materials... to make it look expensive..."

"We need to divide it into several levels, from entry-level to mid-range luxury, to high-end luxury, to expensive versions, and limited editions. In short, you have to figure out a way. If it doesn't work, replace the person and recruit someone else."

In the conference room, Zhang San conveyed a concept to the designers that was the opposite of what they had originally proposed; the rest was up to them to see the results.

The production workshop has already stopped production. Let them figure out a way to get some brightly colored leather fabrics.

Meanwhile, various stores have already started promotions and clearance sales, preparing to clear out all those outdated bags and accessories in order to quickly recoup their losses.

From a futuristic perspective, this scenario is like seeing a store on a pedestrian street suddenly having a clearance sale: the store is being renovated, everything is discounted, you can't go wrong with what you buy...

Although Kochi was in a slump at this time, it still had a large number of fans who came to buy the bags.

Christmas is just over two months away, and this month is destined to be very busy, as those stores need to be upgraded and renovated.

Designers need to create new products, and factories need to adjust their bag-making processes accordingly.

The entire month of October until Christmas is a busy time, and all the employees of Kouchi are very busy. As for raising wages, Zhang Sancai will not give these unambitious guys a raise.

He will only reconsider raising his salary if the new products sell well around Christmas. Of course, there will be bonuses, but only if sales are good.

The employees who were worried about losing their jobs when the company was acquired actually disappeared while they were busy working. Therefore, no one, regardless of age or gender, should be idle. If you are idle, you will start to have wild thoughts and are more likely to cause trouble.

Seeing everyone being mobilized by him, Zhang San felt great. When the first finished design appeared in front of him, he felt that something was missing, so he started to examine the bag from all angles.

"This area has a slightly shallow curve, so you should..."

When the sample was taken to be redesigned, Zhang San remembered several styles that only appeared in later generations, and he started to draw them himself.

With the advanced information available in later generations, even though he had never eaten pork, he had seen pigs run. He quickly drew several bag designs, admired them for a moment, and then laughed.

"It's fucking ugly."

He clicked his tongue a few times, then called his assistant over and asked him to hire a designer. His purpose was simple: if he couldn't draw well, he could have someone else do it; why make things difficult for himself?

After being designed by professionals, these design drafts were quickly submitted for patent applications.

"As expected, I'm not cut out to be a designer. I'll just stick to being a boss."

He picked up the phone and shared the good news with Chai Xiaofen and He Meitian on the other end, saying that he had acquired a luxury brand in New York, although it wasn't top-tier, it was still a luxury brand.

Then he called Zhou Minmin, who was in Hong Kong, and told her that he had completed the acquisition of the brand and that she should make a good movie so that she could become the brand's spokesperson.

Since returning from North America, Zhou Minmin has signed all her agency contracts with MCA Universal Hong Kong branch; the contract is very lenient, with an 80/20 split, she gets 80% and the company 20%.

During the filming process, the entire crew revolved around her. Producer-centric or director-centric systems were completely irrelevant in this crew.

Moreover, this drama is a female-centric drama, with everything revolving around her, which is perfectly fine. In fact, it can also bring out that inherently proud and arrogant personality.

She enjoys it and really likes it!