Reborn in America, I'm serious about making money.
Chapter 24 Cooperation with the other side of the Pacific Ocean
MCA Universal's actions have also attracted attention in Hollywood. Unlike Columbia, which was acquired by Sony, MCA's subsidiary, Universal, has been very low-key and restrained since the acquisition.
In Zhang San's words, it means not giving anyone a chance to attack him, nor giving others a chance to trick him.
The first thing Universal did was to buy the film and television adaptation rights to all the comics from the island nation. As for the reason? He felt that animated films were quite good and very profitable, and videotapes were also very profitable.
They were delighted with the purchase of the copyright from America, seeing it as a form of cultural export. Naturally, they were very happy to sell the copyright, which cost a total of $500,000. Although this wasn't expensive for a company like MCA, it was extremely high in Japan, costing over 70 million yen. At that time, MCA Universal did not have an animation department, but they would later collaborate with Illumination Entertainment to produce an animated film.
But it doesn't matter, he remembered a place where he could shoot animated films.
"Hello, is this Director Chen? This is Zhang San." Zhang San thought of his old friend, Director Chen, who was on the other side of the ocean in Shanghai.
Director Chen, who received the call, was a little puzzled. Why was this person calling him?
"It's Mr. Zhang, long time no see. What can I do for you?"
"I'd like to collaborate with Shanghai Animation Film Studio on an animated film," Zhang San told them, sharing his idea.
Director Chen, who was initially puzzled, immediately understood what the other party meant. This was a good thing, so there was naturally no problem. In fact, this was also an achievement of his, and he could brag about it later.
Universal Pictures acted very quickly, immediately dispatching a negotiation team of three, led by Douglas, to negotiate a co-production with Shanghai Animation Film Studio. Zhang San did not come; he doesn't go out unless necessary.
During their visit to China, Global Globe received a high-level reception, but before they arrived, Robert called them in for a meeting.
Robert said at the meeting: "The mainland is an untapped market. In the future, the group will definitely develop its business there. When you get there, you must not be arrogant, domineering, or discriminatory. If you do, you will damage the group's image and be fired on the spot."
"If something this egregious happens, not only will you be fired, but you'll also receive a lawyer's letter from the company, and be prepared to go bankrupt from paying compensation."
These representatives who went to the mainland for negotiations heard the CEO hold such a serious meeting for the first time, which made them take it seriously as well; before they set off, their destination was the mainland, and they couldn't help but feel a sense of superiority.
Of course, there was also a sense of resentment, and the reasons are well understood by people on the mainland; however, the propaganda from this side to that side is all about backwardness and poverty.
Since there is such a strict order, they still have to obey it; it seems that if they make a mistake, they might really be expelled.
When they arrived at their accommodation, which was a place familiar to Zhang San, the Huating Hotel, the only foreign-related hotel in Shanghai at the time, they felt that it was very luxurious.
"The people here are very welcoming," a middle-aged white man named Douglas remarked with a smile, then added, "It's not as backward as people say, although they do have fewer cars."
"I heard they can't even afford eggs. It turns out the propaganda was all lies."
"That's normal; they need a goal."
The next morning, they visited Shanghai Animation Film Studio, but their offices weren't very nice, even a bit shabby, especially compared to those in North America. After the visit, they felt a sense of superiority, though they didn't say it aloud, it was still noticeable. The people at Shanghai Animation Film Studio, however, felt a little embarrassed when they saw it.
However, the next step is to examine the other party's works. This is the first time that Universal Pictures and Shanghai Animation Film Studio have collaborated, so a comprehensive evaluation is necessary. Although the three of them came to negotiate, two of them, one a director and the other a producer, naturally have no problem with aesthetic sense.
The three of them sat in the screening room all day, except for breaks to go to the restroom and have lunch. They watched all the films since 1977. Although they didn't say anything, they were much more sincere and very polite when they left that day.
That evening, they made a phone call to report to North America, explaining the situation there and expressing their optimism about the collaboration. They also proposed acquiring the company to form Universal's animation division…
On the third day, they met with the people from Shanghai Animation Film Studio again. Just like the day before, there was a translator present to translate for both sides. The people from Shanghai Animation Film Studio already knew the general outline of what had happened, so they were naturally prepared.
The people sent this time were all composed individuals, but once they arrived at the hotel, the three Americans spoke very directly and immediately got to the point.
"Take a look at the script. We're going to shoot a 90-minute animated film..."
The people from Shanghai Fine Arts Institute took the script and started reading it. This script was actually quite similar to "Havoc in Heaven" in terms of details, each with its own advantages and disadvantages; they could take on this job.
"We can accept this job, so how can we cooperate?"
Douglas hesitated for a moment, then said, "We have two options for this collaboration. One is that you do the manufacturing for us, we pay for it, and after completion, we take all the copyrights."
After the translation, the people from Shanghai Animation Film Studio looked at each other, puzzled. This could earn foreign exchange and train new talent. However, the factory manager leading the team remained cautious and hesitantly asked, "What is the second cooperation plan?"
Douglas readily agreed, "We'll collaborate. We'll cover the costs and provide the script, and you'll provide the labor. You get the distribution rights in mainland China for five years, and all the overseas rights are ours."
The factory manager leading the team thought for a moment and then asked, "If we choose the first option, how much will you pay?"
Zhang San also explained this matter. He was not optimistic about the broadcast situation in mainland China because the money earned would be in RMB, not in dollars. Therefore, he preferred the first option and offered a price of ten million US dollars at the time.
Douglas, who was leading the team, held up five fingers. The director of the Shanghai Animation Film Studio frowned and looked at the others. They also felt that $50,000 was too little. Although the labor costs here were much lower than in North America, $50,000 was only 150,000 RMB. They weren't that worthless, so they naturally had to refuse.
"I'm sorry, this is too little. This isn't the attitude we should have in cooperation." The factory manager's words made Douglas frown. He said somewhat displeasedly, "Five million dollars is a bit low, but we can talk."
The translator was a university professor. He was a little surprised when he heard that it was five million US dollars. He thought it was fifty thousand US dollars, or at most five hundred thousand US dollars. After all, animation is done by hand, and you can just draw it. After a moment of surprise, he immediately translated it to the people at the Shanghai Academy of Fine Arts.
The people from Shanghai-based companies remained expressionless upon hearing this, though they were inwardly shocked. However, being middle-aged, they still possessed a certain level of composure. The factory manager said with some difficulty, "Mr. Douglas, five million US dollars is indeed a bit low. I feel that eight million US dollars would be more appropriate."
Although Robert gave him a limit of ten million US dollars before he left, business is business, and naturally, he would ask for a higher price on the spot and then negotiate a lower price on the spot.
"Five million five hundred thousand US dollars is a very sincere offer. If you are not willing to take on this cooperation, we can look to Japan. Their animation has a very large market." Douglas said with difficulty, and he immediately looked for a potential partner.
In recent years, Japanese anime has become very popular in Europe and America.
"Mr. Douglas, let's discuss it and get back to you tomorrow."
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