The profits of pharmacies are self-evident, but their true charm lies in their tenacious vitality.

If you've lived in a place for a long time, or even ten or twenty years, you'll notice that other shops near your home may change hands, but pharmacies tend to stay open and rarely close down. This indirectly illustrates how rare it is for pharmacies to go out of business.

Zhang San has a college degree in pharmacy in mainland China, which should technically be considered a junior college, but he is able to find employment, which speaks volumes. He has opened tens of thousands of pharmacies. His courage and diligence are astonishing, which speaks volumes.

But who would know their accounts?

Similar to pharmacies are convenience stores. Don't underestimate convenience stores just because they are small. While large supermarkets have all gone out of business, convenience stores are still thriving, which shows the reason. The main reason is that not everyone goes to supermarkets. When they do go to a supermarket, they find that they don't buy much.

Don't underestimate convenience stores. Japan's 7-Eleven is proof of its revenue, with annual revenue in the tens of billions, while supermarkets are losing money.

7-Eleven was originally a Southland company in North America. Later, Iyo-kado, an agency based in Japan, acquired the Southland company a few years later.

Mr. Li from Hong Kong is also the general agent for 7-Eleven in mainland China.

With so many people investing in the convenience store model, Zhang San naturally joined in as well, mainly because it was profitable.

Supermarkets operate on a low-profit, high-volume model, while convenience stores pursue high gross margins. For example, a bottle of water might sell for 2.5 yuan in a supermarket, but for 3 yuan in a convenience store. The extra 0.5 yuan translates to a 20% increase in gross margin.

When it comes to things like buying water, if you're thirsty, you can't just go to the supermarket. Besides, supermarkets can't be as densely packed as convenience stores. In urgent situations, people can only buy it from the nearest store.

Moreover, take water as an example. It can be sold for a higher price in the south than in the north. A small grocery store might sell it for 3 yuan, but a convenience store in the south could sell it for 3.5 yuan. That would allow for a gross profit margin of over 40%.

Don't be fooled by the fact that convenience stores have lower profit margins than pharmacies. They have a longer lifespan and are fast-moving consumer goods, which is a huge advantage. And then there's cigarette sales. Needless to say, the profit margin is even lower, but the sales volume is much higher, truly a case of low profit, high volume.

In his early years, Zhang San acquired controlling stakes in thousands of companies through supermarkets. These companies naturally provided him with a large supply of goods and also gave him significant pricing power.

When there are no competitors, you can raise prices. When competitors appear, you can use price advantages to compete with them, bankrupt them, and then acquire them.

These are just the usual methods. Another method is to purchase goods, stockpile inventory, and delay payment. As for the consequences, the other party will not be able to withstand it and will go bankrupt, and then the company will be acquired.

As for being unethical? This is just normal business practice. Nobody knows that the owners behind supermarkets and tens of thousands of convenience stores are the owners of their competitors. With such simple business tactics, they can drag their businesses into the abyss.

It's not that Zhang San is ruthless, but rather that he prevents involution from happening. He allows those companies to strengthen their capabilities, then provide better benefits, and increase employment.

This also has the advantage of preventing counterfeit or substandard products. Furthermore, he controls the supply of raw materials unless the other company uses a cheaper one.

Back then, his subordinates reported a case to him.

They discovered an edible sesame product on the market that was priced much lower than their factory price, and its market share immediately increased. It was sold in many grocery stores, which caught the attention of their inspectors. This kind of thing should not be allowed to be sold within their sales scope.

Therefore, they sent people to investigate and found that it was second-hand sesame, some of which were fished out of ditches. Such a situation is best left unsaid.

So how do we handle this kind of situation?

There were many similar incidents across the mainland, so he had people collect a lot of information and take photos, totaling tens of thousands of photos, and then... posted them on the internet, and then... nothing happened, it didn't make a ripple at all, which shocked Zhang San.

Although some people saw it, it was like a stone sinking into the sea; Zhang San gave up. That's awesome.

After that, he had people import other incredibly cheap sesame products from overseas, and then created a new product to compete with those cheap sesame products.

They call it: Special Offer! Promotional Item!

There are many such cases; they just let things fall apart. They try to replace the original normal materials with cheap and harmless ones. Moreover, he also uses another method: importing materials.

In first-tier cities, goods made with imported materials are twice as expensive as those made in mainland China, and they sell very well. Meanwhile, locally sourced materials in other places... just need to compete with others.

There are many such products, and they have high profit margins.

Their strategy of seizing market share in supermarkets and making high profits in convenience stores has enabled them to achieve a very high market share.

Over the years, Zhang San has developed a feeling that, due to the large population and low income in mainland China, the bad money drives out the good. He knows the reason for this, mainly because of the low income.

In mainland China, only low prices can beat low prices; nothing else works. So, you have to work on other things, like fresh fruits and vegetables.

At a gathering of supermarket owners, the topic of Lihua Supermarket came up. They expressed dissatisfaction with Lihua Supermarket's pricing strategy, believing that its excessively low prices were disrupting market order.

"Lihua Supermarket's prices are too low; we simply can't compete with them," a supermarket owner complained.

"Their actions make it difficult for us to make a profit," another boss chimed in.

"This is bad for the entire industry, and they should consider our interests." Others echoed this sentiment.

These supermarket owners believe that Lihua Supermarket attracts customers with low prices, causing other supermarkets to lose customers and making market competition extremely fierce.

On the contrary, Lihua Supermarket has received many positive reviews from customers.

Lihua Supermarket is loved by customers for its low prices and high-quality service.

Here, customers can enjoy real discounts, purchasing both daily necessities and fresh food at affordable prices, making shopping more cost-effective.

Moreover, Lihua Supermarket offers excellent service. The staff are warm and friendly, always greeting every customer with a smile, patiently answering questions, and providing thoughtful advice and assistance. They pay attention to detail, ensuring a clean and comfortable shopping environment so customers can shop easily and pleasantly. Lihua Supermarket truly delivers on its promise of high-quality products at reasonable prices with top-notch service, which is why customers love it.

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