Reborn in America, I'm serious about making money.
Chapter 308 The Secret of the Top Real Estate Salesperson
As Zhang San's fund was slowly withdrawing from Wall Street and shifting its focus to the Asian market, Stephen Realty's real estate projects on the West Coast were also coming to an end.
He never expected that all of his dozen or so projects would be sold out. Upon checking the reports, he discovered that each project had less than ten units left.
"Hehe... The ancients never lied. Sure enough, a great reward will surely bring forth brave men."
It turns out that, due to Stephen's exorbitant real estate commission rates, the agents had gone mad. They hadn't expected their commissions to be so high, and their brokerage firms would receive an additional share of the profits.
These people are masters of all trades, each displaying their unique abilities.
This led them to try every means to sell the houses they had. Among so many agents, the name of a 25-year-old female agent caught Zhang San's eye. How did she manage to sell 30 villas in less than three months?
Sales exceeded two hundred million US dollars. Although it was still far behind the sales champion in mainland China who sold tens of billions, it was still a high-end villa. How could it sell so many?
He made phone calls to the relevant people, hoping to understand the mystery and find out the reasons behind it.
As the manager of one of North America's top 100 behind-the-scenes funds, Zhang San's abilities are naturally very strong.
A day later, a document was sent to Zhang San's email. After reading it several times, he found the contents to be quite interesting, but all the names in it were pseudonyms.
He examined the records of the sales process carefully.
Fiona is a female student who graduated from a public university three years ago. In North America, only a handful of public universities are good; the rest are, to put it mildly, disappointing.
In an era when elite schools still required starting from the bottom, Fiona naturally started from the bottom as well. However, she quickly sold her first house, and when she received her first sales commission of eight thousand dollars, she was thrilled.
Although no one taught her the sales process or had an experienced agent to guide her, she seemed to have a breakthrough from her very first house, mastering the secrets of sales and becoming the top salesperson in the area.
According to the information, the first client was a middle-aged man whom Zhang San knew—a Hollywood producer. This man had a good reputation, mainly because he actually did the work after accepting bribes. Although he had some quirks, of course, this wasn't a secret in Hollywood.
Some things are secrets to outsiders, but not to those in the industry.
However, that happened nearly three years ago, and it's impossible to know exactly what happened, but there are records from the last three months.
Many people may not know that Zhang San installed surveillance cameras in the villas that had not yet been sold. These cameras would be removed after the houses were sold, mainly to prevent people from taking advantage of his properties.
In North America, there is a peculiar law that states that once a vacant house has been occupied by homeless people for a certain number of years, it no longer belongs to the original owner. Of course, at that time, no one in mainland China knew about this, and no one would say that this was done to encourage mainlanders to buy houses there.
Then, he opened his email and found thirty encrypted documents, which were Fiona's sales videos, and they even had audio.
Zhang San curiously opened it and looked at it, then felt a sense of "aha!"—both unexpected and not unexpected.
In any industry, especially in North America, you have to give something in order to get something. That's one of the rules here. Of course, it's the same all over the world. If you only think about getting something and not about giving anything, then you're not far from going out of business.
"Mr. Andrew, this community is fantastic, and it's one of the best-selling communities in California. They used very expensive imported building materials… the quality is guaranteed… and… there aren't many units left. For example, those across the street have already been sold…"
Fiona took off her trench coat as soon as she came in. Although California is a southern state and located on the West Coast, it is still very cold and damp in winter.
After she took off her coat, the clothes underneath were very form-fitting. Then, as she began to introduce herself, squatting, standing up, and bending over all accentuated her good figure.
By looking at the property from different angles, Zhang San noticed that the homebuyer named Andrew wasn't looking at the room Fiona was describing, but rather at her good figure.
Fiona seemed oblivious to this, continuing to explain things very seriously and occasionally standing on higher ground to show customers some of the room's features.
They unknowingly arrived at the master bedroom, which was fantastic. It had a skylight that offered a view of the sky, and a switch that could automatically close or open it.
"Fiona, if the couple is sleeping here, won't the noise carry to other places, or won't someone be spying on them?" Andrew, the fat guy, revealed a meaningful smile.
Fiona didn't mind. She gave a charming smile, then walked up to the customer, grabbed his arm, and with her other hand, gently placed her index finger on his chest and slowly traced it downwards, saying, "If you sign the contract, you can experience it once and you'll know how wonderful this place is."
"Wow, really? Then where's the contract? I can't wait!"
... (This is an unpleasant ellipsis; you can fill in the blanks yourself: the new plumber series, the "you don't miss your child" series, the office series...)
Seeing this, Zhang San closed the video, then opened a few more. After watching them, he discovered that, indeed, buying a house came with such benefits, which was truly amazing.
Sure enough, you reap what you sow; the more you give, the more you receive.
He picked up the phone and said, "Let's get the sales of the remaining houses back to normal."
There aren't many left, so they're not enough to affect the overall situation. We can sell them slowly until 2007; there are still two years left, so there's no rush.
Soon after, California real estate agents learned that things were returning to normal and that there weren't many houses left. They understood what was going on, but they still loved selling these houses. The price per square meter was too high. How much could they make selling a regular house? At the same price point, a regular house would only fetch a few thousand dollars, and there were so many other things to do.
Why not sell these expensive houses instead? You'd make more money. An eight-million-dollar house would be worth eighty thousand dollars per square meter. Plus, the sales time would be about the same, and there wouldn't be as many problems.
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