Shortly after New Year's Day, in San Jose, Silicon Valley, an internet company is holding a press conference.

"Today, I am very happy to introduce our brand new product, Nets Navigator 1.0. Although you may not know what it does, it will change history, and you will witness history."

The host on stage spoke with great passion, and the excitement on his face was genuine.

"Now, please turn on your computers and open Nets Navigator. You will find that this is a revolutionary product, a web browser."

Today is the launch event for Netscape Communications' first product. Why such a big fuss?

Of course they're going to beat GG! They're not running a charity; they're in this business to make money, and big money at that.

These reporters, mostly science and technology journalists, are a more professional group of people and computer enthusiasts. They immediately turned on their computers and started operating them.

All of these computers were connected to the internet. They turned on their computers, opened the Nets Navigator icon, and saw a website displayed on it.

YAHO.com

"This website is a navigation website and also a portal website. Everyone can use this website to browse the Internet."

These people quickly discovered that the website was incredibly convenient, and the browser was even more so; only after they had thoroughly enjoyed and tried it out did they look up.

The host said, "You must be wondering how much this browser costs, right? Don't worry, it's not 999, it's not 99, it's only 39, $39, and you can experience this groundbreaking product."

$39 is really not expensive; it's much cheaper than Windows and Office.

"This is for the development of the Internet; we are pioneers of the Internet..."

At this moment, flashes of light went off as the company, Nets Navigator (later known in mainland China as the Network Navigator), began showcasing its best products.

Immediately, this internet tool attracted widespread attention from internet users. At only $39, it was incredibly cheap, and the inclusion of a navigation website made it even more appealing.

What they like even more is that Yahoo! also has a website they like called S*E*.COM, which is a picture and video website, and requires broadband access for a better experience.

Here, they can learn a lot about physiology, which is irresistible; this has led to a surge in broadband users, indirectly causing the stock price of specialized broadband operators to rise.

That wasn't the end of it. In Europe, a London-based technology company called LIGHTFOX soon released its own browser called LIGHTFOX, or LF for short. The LIGHTFOX browser was priced at $39 and had multiple language versions. It was a success in Europe.

In Hong Kong, a group of young people also formed a company called Dianlong Internet. At the Convention Center, they also launched a browser called Dianlong Browser, which, perhaps coincidentally, is priced at $39.

Similarly, besides integrating their respective regional portals, the only thing these two browsers have in common is that S*E*.com also appears in their navigation URLs.

There's nothing we can do about it. Yellow is the primary productive force on the internet, that's an indisputable fact; besides, it's a paid website, you need to become a member to view it.

The core programs of these three companies were written by Zhang San, who also created three versions. He licensed these patents, and three companies, whose origins are unknown, established overseas, to become browser distributors. They also regularly updated the software, since they possessed all the source code.

All the content on S*E*.com is provided by Allen's companies, and in recent years they have also been acquiring film licenses from other companies. The purpose of buying so many licenses or buying out copyrights is naturally to enrich the film library.

Those portal websites were also registered by Zhang San. He now owns a large number of website addresses, and he has spent a lot of money on this alone.

Before time travel, when did the Internet explode? It was in 1995. That year, PC prices dropped, Microsoft released Windows 95, and everything was ready, which allowed the Internet to rise.

Now, Zhang San has brought this forward by a full three years, and he will have more and more internet companies under his control—that's his real purpose.

He made sure no one coveted NT-MS, and then he gradually broke down NT-MS's stock into smaller units.

Sure enough, the emergence of these three browsers ushered in an era of three-way competition, and they immediately began selling in various countries upon their release.

Nets Navigator stated that they have more content and better websites; LF immediately jumped in and said: their speed is faster.

At this point, Dianlong stated that theirs was simpler, the images were clearer, and the downloads were faster.

To increase their respective user share, the three browser companies—Nets Navigator, Lightfox, and Dianlong—engaged in fierce competition, like three tigers. Each possesses unique advantages and strategies, refusing to yield an inch, and all vying for a place in the market.

Business warfare, as the name suggests, is high-end and sounds tense and exciting.

Unlike other companies that constantly offer various promotions and launch new products, their products are too limited to employ such strategies. Moreover, once prices are lowered, it's very difficult to raise them back up.

However, the dispute among the three companies brought browsers into the public eye; a large number of users were attracted to compare which company's product offered better value for money and which company's service was more attentive.

In order to attract more users, the three companies spared no expense in promoting GG.

They also launched offline promotions, which became their battleground. In no time, the entire GG platform was filled with their presence.

To become widely known, one must gain more attention; arguing is child's play; verbal battles are what these onlookers love most, especially for three emerging companies whose founders are still very young.

Zhang San enjoys watching these companies insult each other, since these companies are all his. The fiercer they insult each other, the more attention they gain.

"Publicity can be very simple sometimes!"

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