Which top celebrity doesn't support a few female stars?

Before we knew it, the calendar had turned to May 27th, a Tuesday of the new week.

At 6:36, Li Zhou got out of bed.

Over a period of ten days, he basically established a new routine of going to bed at 11 p.m. and waking up at 6 a.m.

As a result, the already very light dark circles under my eyes are almost invisible, so I guess I can save on concealer.

As an aside, although Li Zhou was already recognized as the school's Daniel Wu and Leon Lai back in junior high school, he still takes the initiative to dress up.

This includes taking the initiative to learn how to do makeup.

He drew a very simple conclusion from his observations...

"The cultural environment's aversion to talking about makeup creates a mental burden, which in turn means a benefit."

Especially for Chinese men, with just a little concealer, they can outshine 99.9% of their peers. The saying "fair skin covers a hundred flaws" is no joke.

However, the public seems to have an innate, simplistic perception that any man who wears makeup will inevitably become effeminate.

However, if you look at those big bosses who need to appear on camera, don't they also do some simple makeup before appearing on camera, such as concealing blemishes?

In terms of making friends, it's a million times easier for guys to know how to do makeup and dress well than to improve their emotional intelligence.

Of course, this isn't a necessary skill, but it is a shortcut in life...

As usual, Li Zhou went to his study to use the elliptical trainer. He noticed it was raining outside and muttered, "At least I'm going to Shanghai today..."

He doesn't like working on rainy days.

"At least I can relax for a bit, before continuing this non-stop work..."

That's not a problem; money is hard to earn, and life is tough.

For the past week, Li Zhou has been working at full capacity... writing scripts early in the morning and then filming GG movies.

During the breaks between scenes, I quickly wrote some more script.

Fortunately, all three brands were easy to work with, and the process was able to be pushed forward in a consultative manner, with all filming scheduled in Guangzhou.

It's just that the process was rather bumpy.

After all, GG promotional images use corresponding products, and normally they won't be changed within a year, so it needs to "feel right".

Moreover, even the brand's planners couldn't accurately describe that feeling in words, so they could only try it out slowly.

Of course, a week of hard work still yielded results.

First, all three endorsements were secured, and second, the script for "Give Me Your Light" was completed.

In addition, a series of minor events occurred over the past week...

...

……

Let's start with some news from within the industry.

After learning that Li Zhou was the one who actively "competed" for them, the three post-00s "promising stars" quickly expressed their opinions through their companies.

However, there was a rather intense internal dispute within Shen Junyi's group...

"We've already tried to negotiate with the brand, and the established facts can't be changed. Now it's time to express our attitude of 'clearing up the misunderstanding' to Li Zhoufang."

"Why?" Shen Junyi asked, puzzled and unconvinced.

Then the company representative gave a lengthy explanation: "The current situation is that some of your and the company's actions haven't been kept secret from Li Zhou..."

"Li Zhou's attitude is very simple: he just wants to take away the endorsement you need most."

Therefore, he'd rather use up almost all of his endorsement slots for the year; perhaps this year he can land a high-end luxury endorsement?

Any celebrity with high popularity usually has an "annual endorsement quota".

It's not about industry rules or anything like that, but rather a combination of factors, including...

Constraints include category exclusivity, brand tone, contract fulfillment capabilities, and the long-term commercial value of the artist.

The key is to avoid diminishing marginal returns and uncontrolled risks caused by excessive endorsements.

For top celebrities like Li Zhou, the number of new endorsements each year should ideally be limited to no more than five.

Including existing endorsements, the total number of endorsements fulfilled during the same period is basically around 10, which is indeed the limit.

If there were more of them, they would be pure GG stars.

Because the total time invested in each brand endorsement is generally no less than 50 hours per year.

If we only consider the 8 hours during the day, one endorsement lasts for one week, and there are only 52 weeks in a year.

So, there's no need to mention that it leads to cheapness, or that the brand thinks it's ineffective, etc., we're too busy to even talk about it...

After listening to the company's explanation, Shen Junyi calmed down. Looking at it this way, Li Zhou's attitude was indeed very firm.

So he stopped struggling and said, "I understand, I'll follow the company's arrangements."

If even someone like Shen Junyi can be accepted, then the other two Gen Z stars, who are poised to become breakout stars, need no further explanation; they've already slid down to their knees...

...

Therefore, Zhang Qiming, the newly appointed vice president of Shengshi Entertainment, took some time to explain this whole affair to Li Zhou.

"...Shen Junyi's company tactfully expressed their hope to clear up the misunderstanding..."

"Our idea is to stop here for now..."

Li Zhou had no objection to this.

He wasn't just targeting them; his main goal was to make some money as quickly as possible to invest in "Give Me Your Dazzling Light".

Then, Zhang Qiming talked about the company's internal adjustments: "President Li, the original head of your team has been dismissed..."

"The reason given is that they lack sensitivity to public opinion, etc...it has nothing to do with anything else."

To put it simply, the matter of roosie, this minor internet celebrity, has absolutely nothing to do with Li Zhou himself.

Therefore, the blame should be placed on the original team leaders for their slow response in handling several recent public opinion incidents.

This includes the rumors surrounding Li Zhou and Su Yuran, as well as the failure to issue a timely statement regarding the later "entertainment industry sister-in-law" scandal.

Essentially, it was because Li Zhou no longer trusted them, believing they were arrogant in their dealings... Even Zhang Qiming was unaware of this.

Zhang Qiming also mentioned the issue of endorsement quotas later.

Li Zhou's attitude was simple: "Keep it up, Mr. Zhang, and try your best to get me a high-end luxury brand endorsement this year."

Zhang Qiming naturally expressed his determination to do his utmost.

...

……

.........

At 4 p.m., Li Zhou, who had already arrived in Shanghai, appeared at Lingang Center wearing a borrowed haute couture outfit.

Back on the 18th, Yang Sisi had mentioned that she had an important trip planned for this month.

This current entertainment gala is a type of awards ceremony, and its scope is quite diverse.

In other words, the award is not very prestigious, far less so than those well-known major awards.

However, the organizers are also various associations, local publicity departments in Shanghai, and some platforms.

It was quite a lively affair.

About a quarter of the entertainment industry personnel have arrived, and they are currently waiting near the red carpet for the ceremony to begin.

For example, as soon as Li Zhou got off the car, he looked up and saw Shen Junyi standing nearby.

Upon seeing Li Zhou step out of the car, Shen Junyi was stunned for several seconds before remembering to greet him, "Hello, Teacher Li."

"Hello, Teacher Shen." Li Zhou greeted her with a smile.

However, just a second later, Li Zhou said, "I heard I stole your endorsement. Teacher Shen won't mind, will she?"

Shen Junyi opened his mouth, but after a long while, he managed to squeeze out two words: "It's nothing."

He didn't understand at all.

Hadn't the misunderstanding already been cleared up at the company level? Why do you still need to come here and hurt my feelings in person?

Is this the end of the misunderstanding? Is it time to meet again and let bygones be bygones?

Before Shen Junyi could sort out his thoughts, Li Zhou had already passed him and was smiling as she greeted the female celebrity not far away.

Shen Junyi: "..."

Damn it, this is just a ploy to stab me in the back, isn't it? Right?