Living in a county town, starting as a stock market maker...

Wang Min adjusted her state of mind.

Live-streaming e-commerce.

This is within her experience.

Back in the day, she was a very influential live streamer in the country.

She believes that bringing the successful domestic strategies to the nascent Indonesian market will be very successful.

"Attention all departments! One last check!" Wang Min picked up the walkie-talkie, her voice firm.

"Lights! Camera one! Background music! Get everything moving!"

"Product selection team, is there a problem with inventory? Are the prices the lowest online?"

"Operations team, get coupons, lucky bags, and flash sale links ready! Keep up with me!"

The Indonesian employees behind her felt pressured by this fast-paced, high-intensity Chinese-style work method, but seeing Wang Min's confident demeanor, they couldn't help but become tense and busy themselves.

Iqbal, Siti, and several other up-and-coming internet celebrities sat obediently in the assistant seats next to Wang Min, their eyes filled with admiration for her.

In their eyes, this Sister Wang from China is very impressive.

It was exactly 8 p.m.

The live stream started on time.

"Hello, an-nyeong-ha-se-yo! Eh, no, no!" Wang Min made a slip of the tongue right away, saying "hello" in Korean instead of Indonesian. She immediately slapped her forehead dramatically and joked in her broken Indonesian, "Maaf, maaf! My Indonesian was taught by the PE teacher!"

This is a well-designed opening.

This tactic works very well in China.

"Welcome to Starry Jakarta's first live-streaming sales event! Today, we're not playing games! All our products can be summed up in one word—Murah! Murah! Murah! (Cheap!)"

Electronic music started playing, lights flashed, and the atmosphere became lively.

"Enough talk! Here's the link! Our first product is a selfie stick from Yiwu. It's rechargeable, provides light, and even functions as a fan! It sells for 99 RMB in China, but today, in my live stream! Not 99! Not 59! Only 99,000 Indonesian Rupiah! Here's the link!"

however……

The number of online users on the screen remained in the hundreds, without any change.

On the public chat, there were a few scattered comments, almost all of them question marks.

"???"

"What are they doing? Chanting scriptures?"

"Where's that fried chicken guy who was singing? Why did he stop singing?"

"Where's Siti, who looks like my neighbor's sister? I want to see her feed the cats."

Wang Min's smile froze for a moment.

Not right.

It's not what I expected.

Based on domestic experience, the public chat should be flooded with "Sold" and "Support" at this point.

Why is it so deserted?

Is the product not attractive enough? Or is the price not low enough?

"Family! Still not enough excitement? No problem! Let's go all out!"

Wang Min calmed herself down and decided to start a price war.

"Next up! Indonesia's national instant noodles! Indomie! How much does a pack cost in the supermarket? 3,000 rupiah! Today, in my live stream, buy one case and get one free! That's less than 1,500 rupiah per pack on average! Lowest price ever! All you operators! Put the link up! Three! Two! One!"

She shouted loudly.

However, the number of online users on the screen did not increase; instead, it began to decline.

856...741...623...

A few more comments finally appeared on the public screen, and Wang Min's heart sank when she saw them.

"It's so noisy, I just wanted to come in and see Iqbal."

"Why is she speaking so loudly? Is she swearing?"

"I don't like her. She seems too aggressive, like someone who just wants to make money off me."

"Indomie only costs 2,500 at the convenience store downstairs from my house, why would I buy a whole case here? Am I crazy?"

Wang Min's mind went completely blank.

She stared at the data and listened to the frantic reports from the operations team through her earpiece, completely stunned.

How could this happen?

I completely copied the playing style that had been successfully tested in China.

Low price.

MCing.

Fast-paced.

Intensive order chasing.

This method is very effective in the country and can attract consumers to place orders.

Why... does it fail here?

The atmosphere in the live stream was awkward. Iqbal and the others sat there awkwardly, at a loss, wanting to help but not knowing what to say.

Wang Min felt a burning pain on her face.

She has never failed this much since her debut.

The live stream lasted for forty minutes before abruptly ending.

The final sales amounted to less than five million Indonesian Rupiahs.

That's about 2,300 RMB.

……

"I'll take you somewhere."

Late at night, Wang Min sat alone in the messy live-streaming room when Gu Ming's voice sounded behind her.

She didn't turn around, her voice hoarse: "Brother Gu, am I a failure? Am I just someone who can only recite from the book?"

Gu Ming did not answer.

He draped a coat over her shoulders.

"Let's go see your real teacher."

Half an hour later, a Toyota Avanza stopped at a place called "Pasar Santa" in southern Jakarta.

This is a creative night market that local young people love to visit.

Unlike the well-planned night markets in China, this place is chaotic, crowded, and very vibrant.

Gu Ming, with Wang Min by his side, moved through the crowd like two ordinary tourists.

Wang Min smelled the aroma of grilled satay, fried bananas, and coffee mixed together in the air.

She heard the vendors chatting with customers in warm tones.

Her gaze was drawn to a stall selling handmade batik fabric.

The stall owner was a plump middle-aged woman. Instead of loudly hawking her wares, she pulled a foreign tourist aside and slowly told him the stories behind the patterns on each piece of cloth.

"Look at this 'Parang' pattern. It's used by our Javanese royal family; it represents power. My great-great-grandmother made clothes for the Sultan..."

The tourist listened intently, and in the end, he not only bought a piece of cloth but also took a photo with the woman.

Wang Min then saw a stall selling "dirty duck rice".

The owner was a thin, middle-aged man who was packing food for customers while joking with the customers in line.

"Hey bro, here you are again? Your girlfriend still hasn't dumped you? Looks like my ducks aren't 'dirty' enough, haha!"

The guests burst into laughter, creating a lively and friendly atmosphere.

They're not just selling food, they're also socializing.

Wang Min stopped in her tracks.

She stared blankly at the lively scene before her.

She suddenly understood.

I'm wrong.

I thought the core of live-streaming e-commerce was the product itself, low prices and cost-effectiveness, and the thrill of getting a good deal.

Therefore, my live streaming room is just a marketplace.

But here in Indonesia, people don't want shopping malls.

What they wanted was a "pasar," a "warung" (food stall). A place where they could chat, socialize, listen to stories, and feel a sense of community.

They were sharing their lives, while I was just selling things.

This is completely different.

"Have you figured it out?" Gu Ming handed her a skewer of grilled satay, a smile on his face.

Wang Min took a big bite, and the aroma of cinnamon and peanut butter spread in her mouth.

Her eyes changed, regaining their resolve.

"Brother Gu," she looked up at him intently, "I know what to do."

……

three days later.

The second live stream from Starry Night Jakarta has begun.

When the fans clicked into the live stream, everyone was stunned.

There was no more white light, no more electronic music.

Instead, there was a warm yellow light.

The entire live-streaming room was set up like a night market food stall in Jakarta.

A long wooden table and a few plastic chairs.

Iqbal, wearing the vest he wore when he sold fried chicken, was busy in front of a small oil pan, humming the "Swing Chicken Song".

Siti sat to one side, holding a guitar and gently playing and singing a local folk song, with several cats lying at her feet.

The street dance teenager was swaying his body to the music in a small open space nearby.

Wang Min took off her business suit and put on a simple white T-shirt and jeans, looking completely unpretentious.

Holding a bottle of chilled Teh Botol (Indonesian national tea drink), she sat at the table and chatted with her fans on the public screen in her still-stilted Indonesian.

"Wow, Iqbal, your chicken smells so good! Guess what secret weapon you used today?"

Iqbal picked up a bottle of ABC brand sweet soy sauce from the spice rack next to him and waved it at the camera.

"This is it! My soulmate!" he exclaimed dramatically.

Wang Min burst into laughter: "Hahaha, so your soulmate isn't that girl selling coconut ice next door?"

The chat was instantly flooded with comments like "hahahaha" and "get together" to egg each other on.

They didn't mention "upload link" or "price".

They were like friends, eating barbecue and drinking on the streets on summer nights, sharing their lives and gossip.

The atmosphere is relaxed and authentic, with a down-to-earth feel that makes you feel at ease.

Twenty minutes later, the number of viewers in the live stream exceeded 200,000 without any prior promotion.

An hour later, the number became 500,000.

The entire MCN industry in Indonesia is paying attention.

Everyone was watching this uniquely styled live stream.

They didn't understand why these people weren't focusing on selling goods, but instead were creating a sitcom.

However, what they couldn't understand even more was yet to come.

When Iqbal placed a plate of freshly fried chicken on the table, Wang Min picked up a piece and took a huge, exaggerated bite.

"Wooooow! Enak sekali!" She squinted her eyes happily. "Family, I want you all to try this flavor too. Today, we've prepared all the seasonings used in the live stream for you. Here it is, this 'kitchen trio': Iqbal's soulmate sweet soy sauce, Grandma Siti's favorite chili sauce, and the lemongrass powder that we use at Starry Night Canteen."

"We're not selling, just consider it making friends. If you want it, click the little yellow cart below and pay for shipping."

There was no rush, no countdown.

It felt like a friend casually sharing something nice.

The 30,000 "kitchen three-piece sets" in the shared bikes were snapped up in ten seconds.

Next, they used the same method to "share" Siti's guitar, the domestically made sneakers worn by the street dancer, and even the retro kerosene lamp in the live stream.

Each item is integrated into the scene, carrying a story.

The two-hour live stream has ended.

Backstage, the operations manager in charge of data collection looked at the final sales figures, his voice trembling.

"Sister Wang...we...we broke the record!"

"Single-event sales...equivalent to...three million RMB!"

"We've set a new record for livestream e-commerce in Southeast Asia!"

Cheers erupted throughout the operations room.

Iqbal and the other local internet celebrities excitedly tossed Wang Min high into the air.

As Wang Min stood in mid-air, looking at the faces flushed with excitement, she smiled, but tears involuntarily streamed down her face.

She knew that from this moment on, she was no longer just Wang Min, the internet celebrity who only imitated and copied others.

She is the head of Starry Southeast Asia and the pioneer of the new live-streaming e-commerce model.

In a corner of the live stream room, several well-dressed people recorded the entire live stream on their phones.

The woman leading the group was about thirty years old, with short hair and sharp eyes.

She looked at Wang Min, who was surrounded by a crowd, on her phone screen, and a smile appeared on her lips.

She whispered to the person next to her, "Go check all the information about this Wang Min. Tell her that Lin Anni from Nanyang Media wants to invite her for a cup of coffee."

……

At three in the morning, Wang Min dragged her tired body back to the hotel, but she was in good spirits.

She took a shower, lay in bed, but tossed and turned and couldn't fall asleep.

My mind is filled with tonight's live broadcast and the final sales figures.

She picked up her phone, wanting to share the good news with Gu Ming.

But when she opened the chat window, she hesitated.

She wanted to thank Gu Ming for not giving up on her when she failed, and for helping her find herself.

But typing these words out feels inappropriate.

In the end, after much revision, she only had one sentence left.

Just as she was about to click send, a message came from an unknown number.

"Ms. Wang Min, hello. I'm Lin Anni from Nanyang Media. I was very impressed with your live broadcast tonight. Can we talk about a collaboration?"

Wang Min's heart skipped a beat.

Nanyang Media! Indonesia's leading MCN (Multi-Channel Network) company!

Just as she was about to reply, the other party sent a second message.

The message was short, but its content was very impactful.

"What Xingchen can give you, I will give you double. What Xingchen cannot give you, such as 49% of Nanyang Media's shares, I can also give you. Think about it, come and build a career for yourself."

Wang Min's breathing stopped.

As she looked at the words, her heart clenched.

49% of the shares...to build a career for myself...

These words echoed in her mind.

She subconsciously switched back to her chat with Gu Ming, and her fingers trembled as she typed out a line of text.

"Brother Gu, Lin Anni wants me to stay and work independently. She said she can give me 49% of the shares."