Huayu: You were supposed to be a top star, but you've become capital?

This Weibo post initially did not attract much attention, with few reposts and comments.

Strangely, about half an hour later, the blog post mysteriously disappeared, and the original link showed that the content did not exist.

In the internet age, the more something is tried to conceal, the more it arouses people's curiosity.

Some quick-fingered netizens took screenshots and started asking about it on various forums, fan groups, and Weibo:

"Where did that Weibo post about the top celebrity with the surname L being suspended from collaborations suddenly go? Am I seeing things?"

"I saw it too! It seems to be talking about Lin Shen?"

"Really? You got into trouble because of what happened yesterday?"

"Which brand? Which project? Does anyone know?"

Soon, these screenshots caught the attention of some marketing accounts and influential figures who specialize in reposting content. They didn't care whether the images were real or not; they just wanted to generate buzz.

"Is the top celebrity with the surname L facing implicit boycott from within the industry due to his remarks?"

"Just after establishing a positive public image, resources are being dumped? A true reflection of the entertainment industry!"

What's the story behind the quickly deleted blog post?

……

Various clickbait articles and discussion threads began to emerge.

The forest enthusiasts, who had been closely monitoring public opinion surrounding Lin Shen, were instantly in an uproar.

"Holy crap! Really? Brother Shen is being suppressed for telling the truth?"

"Suspend cooperation? Assess the risks? Assess my ass! What did Brother Shen say wrong?"

"Does anyone on the inside know which brands and production crews are involved? Please make a list so we can avoid them!"

"Waaaaah~, brother did the right thing..."

"What's there to be afraid of! Even without those brands and scripts, we fans will crowdfund to make a movie for our idol!"

Bystanders and netizens were also caught up in the frenzy:

"Seriously? I just praised them and this happens? Is the entertainment industry really that shady?"

"It seems Lin Shen really hit a nerve with some people."

"While I don't know if it's true or not, this kind of stunt is very much in the entertainment industry."

"Support Lin Shen! If any brands or production teams abandon him because of this, it's their loss!"

Conspiracy theories began to flourish, and all sorts of speculations arose.

Some suspect that the capital behind Ke is exerting pressure, some speculate that it is the companies of some other problematic artists who are behind the scenes, and some even bring up the Wu and Lu families who had a previous fan war and suspect them.

Several companies and artist teams whose names were mentioned on the "public" speculation list were completely bewildered by the sudden accusation.

"We didn't even have time to react! Who the hell did this? Who can we complain to?"

Amidst all the commotion, one comment was quickly liked and pushed to the top of the trending list:

"I have a bold guess... Could it be Jaeger-LeCoultre? Brother Shen just attended their event yesterday, and today news broke that the luxury brand has suspended contact. The timing is too coincidental."

Furthermore, the phrase "the risk needs to be reassessed" sounds like the arrogant phrasing of some major international brands.

"Holy crap! This is terrifying! Brother Shen just endorsed Jaeger-LeCoultre yesterday, and now this kind of news is circulating? Could something really have gone wrong with Jaeger-LeCoultre?"

"@Jaeger-LeCoultre, say something! Is this you guys?"

"@Jaeger-LeCoultre, if you don't give me an explanation today, I'll feel unlucky every time I pass by your counter!"

This comment seemed to open up a new way of thinking, immediately igniting a new wave of targeted attacks.

Countless fans and passersby flocked to Jaeger-LeCoultre's official Weibo account. The latest post about the Shenzhen event saw a rapid increase in comments, with the tone shifting dramatically:

"Get out here right now! Are you guys assessing the risks? Assess my ass! What did Brother Shen say wrong?"

"Yesterday they invited Brother Shen to support them, and today they're pulling stunts behind their backs? They're quite the master of double standards!"

"Even though I can't afford your watches right now (and probably never will), that doesn't stop me from coming here every day to curse you! I'll disgust you to death!"

"I've blocked you. Even though I only own an entry-level model, I won't consider your brand again. By the way, tell my dad he can remove this brand from his favorites list."

"I was looking at the Master Collection, but if this is related to Jaeger-LeCoultre, then I'll blacklist this brand from now on, and I'll tell my sales staff not to recommend it to me anymore."

"+1, a true consumer here, supporting Lin Shen and boycotting unscrupulous brands!"

"Laughable. Is this the mindset of a century-old brand? Cutting ties as soon as the tide turns slightly? Does Brother Shen's popularity and positive image not match your noble risk assessment?"

"I, a humble working-class person, hereby unilaterally declare: I am at odds with Jaeger-LeCoultre's brand values ​​and unilaterally terminate all future potential purchase intentions. Well, although they don't know who I am, I have unilaterally terminated the contract."

"I'm in Switzerland. I just canceled my reservation for a flip movie. The sales associate asked me why, and I said my idol's name is Lin Shen. She probably didn't understand, but I felt better."

These comments were varied, ranging from angry questions and sarcasm to assertive announcements of blocking.

Although 99% of them may not have been their target customers to begin with, a very small number of users with real purchasing power expressed their dissatisfaction.

These elements precisely blend the fighting spirit of fandoms, the sense of justice of casual observers, and the unique role-playing of the internet, making them highly viral.

Jaeger-LeCoultre's Greater China headquarters' public opinion monitoring system issued an alert immediately.

The team responsible for social media and marketing communications felt a chill run down their spines as they watched the sudden influx of comments and the rapidly rising trend of negative topics.

They never expected that after a pleasant event last night, they would become the target of suspicion for allegedly suppressing artists with positive energy.

However, having cultivated the highly competitive and complex Chinese market for over a decade, the Jaeger-LeCoultre team's responsiveness and crisis management capabilities are by no means ordinary.

They are well aware that such accusations involving values ​​and public sentiment must be clarified immediately, with a clear stance and no ambiguity or delay.

Less than an hour later, at the height of the public outcry, the official Weibo account of @Jaeger-LeCoultre posted a new update:

"#Jaeger-LeCoultreWithTheTimes# We firmly believe that true charm stems from inner strength and courage, and we also appreciate individuals who dare to express positive values."

Mr. Lin Shen's demeanor and insights at yesterday's event were truly impressive.

We value our encounters with each outstanding partner and look forward to engaging in a longer-term dialogue based on shared values.

Time bears witness to classics, and also to choices. #Jaeger-LeCoultre181Years#

Jaeger-LeCoultre's Weibo post had an immediate effect, instantly changing the attitudes of both the angry forest and passersby:

"Oh? Looks like friendly forces? Misunderstanding cleared up! (Tactical scratching head)"

"That's a good response, it shows class! Much better than those who just pretend to be dead!"

"A longer-term conversation... Got it, Shen Ge's endorsement is on its way, right? (Starts daydreaming)"

"Jaeger-LeCoultre, you've scored a huge point! I was a bit too loud with your insults earlier, so I'll give you a little 'knee' (just kidding). I'm temporarily removing you from my unilateral blacklist!"

"That's the true essence of a century-old brand! Quick-witted and articulate! Which marketing account was stirring up trouble just now? Come out and take your punishment!"

"Hilarious, this plot twist! So who was so blind to be assessing the risks? They should come forward and take responsibility!"