Let You Design The Software: Do You Directly Create Douyin?

One month after Blue Wallet launched the update.

Ali Group Building.

In the chairman's office.

"Mr. Ma."

"Judging from the data of the past few days."

“Now the number of daily active users of Blue Wallet is basically fixed and there will be no big fluctuations.

The secretary's voice rang in Lao Ma's ears.

And listen to his words.

However, Lao Ma's expression was not very good-looking, and his brows were furrowed.

"I see."

"You go down first."

After the secretary left, Lao Ma opened the folder in front of him.

What is recorded in this file is the change in the number of daily active users of Blue Wallet during this period.

Can be seen.

After the previous Blue Wallet rural activities ended, the number of daily active users of Blue Wallet began to plummet.

Such a situation.

In fact, it was originally expected by Ali Group.

After all, it is very common for the number of users to decrease after this kind of activity.

In almost all large-scale promotion activities of all software, users will be lost for a period of time after the event ends.

But what Ali Group didn't expect was this.

This time the user churn lasted far longer than they imagined.

Originally in their speculation.

The number of users of Blue Wallet has plummeted, which will only last for a week to ten days at most.

When their blue wallet launched other activities to increase users before, the number of days after which users were lost was basically the same.

But this time.

After the activities to the countryside are over.

The user loss of Blue Wallet has lasted for nearly 20 days!

Until a week ago, the user group of Blue Wallet had been stable for a long time.

But after such a long period of user loss.

The current number of daily active users of Blue Wallet is far less than the 800 million at its peak.

"How come there are only 630 million left?"

"In the end, only more than 30 million users were added in total."

Looking at the data in the file, Lao Ma still couldn't believe it.

He never imagined before that after this round of impact on the sinking market, Blue Wallet could only add 30 million users.

To know.

At the beginning.

The number of users of their blue wallet has increased by a full 200 million.

But a month has passed.

Only 30 million of these users remained.

Compared with various activities of previous payment packages, this number has almost broken the lowest record of user retention.

Just thinking about Lao Ma.

Is it because the retention of this part of users in the sinking market is only so low?

The phone on the table in front of him suddenly rang.

"Mr. Ma, Mr. Ma is applying for a video call with you."

"Come in."

After hanging up the phone.

The figure of Xiao Ma soon appeared on the computer screen in front of Lao Ma.

"Mr. Ma."

“I heard that Blue Wallet’s daily active users have finally stabilized, but I don’t know if that’s true.

Facing Xiao Ma's question, Lao Ma nodded slowly.

See this.

Xiao Ma's expression was also a little excited.

Because he has been paying attention to the information from Blue Wallet.

After all, Blue Wallet's previous trips to the countryside were exactly the same as Weixin's trips to the countryside, with almost no other differences.

Therefore, he can directly estimate the user retention of Weixin this month through the user retention of Blue Wallet.

"The number of daily active users of Blue Wallet is now stable."

The pony's voice sounded again.

After Lao Ma was silent for a moment, he slowly spoke.

Six hundred and thirty million. "

Hearing this number, the pony on the other side of the screen was stunned for a moment.

"Why so few?"

"Based on our previous experience, this kind of activity can add hundreds of millions of users in a short period of time, and the final user retention should not be so low."

Pony's voice was also quite confused.

It was before.

After knowing that the highest daily activity of the blue wallet has set a terrifying record of 800 million.

He thinks so.

The final number of daily active users of Blue Wallet should be stable at at least 100 million.

But the current situation is.

This number is actually only 630 million.

Compared with their Guanduou, it is only 20 to 30 million more.

He did not expect this result.

Listening to Xiao Ma's doubts, Lao Ma slowly spoke.

"It looks like it."

"We overestimated the retention rate of this group of middle-aged and elderly users in the software."

"Previously, we have always looked at older users in terms of the retention of young users, but in fact, although these older users will download the blue wallet because of the activities of going to the countryside, not many people will stay and continue to use it."

"The usual consumption habits of older users in these second- and third-tier towns should still be cash-based."

“After they received free stuff through Blue Wallet, it didn’t take long for them to uninstall Blue Wallet.

Although I just got this data not long ago.

But Lao Ma quickly guessed the reason for this result.

The retention rate of older users in second- and third-tier cities is indeed very low.

And listen to Lao Ma's explanation.

The pony in the picture also nodded slowly.

"."This can only be the reason.

"but."

The pony in the picture looked at the old horse.

“Since the retention of blue wallet users is so low.”

"Then the number of retained older users of Weixin should be similar to this number."

Listen.

Lao Ma nodded.

"Except for the time interval of a few days, there was almost no difference between Blue Wallet and Weixin's previous trips to the countryside."

“They are all activities where people go to the countryside to scan codes and receive items for free.”

"even."

"Xi Weixin and the Blue Wallet Wool people are from the same group."

"They use Weixin to make a fortune today, and then switch to bags the next day."

“In this case, with almost no changes in the executors, Weixin’s retention of older users in the sinking market will definitely not be any different from Blue Wallet.

After Lao Ma finished speaking, Xiao Ma also nodded.

"Judging from the blue wallet data."

"The number of users of Weixin should be around 30 million."

"The daily active users previously announced by Weixin were 1.5 billion, and (Qian Hao Zhao) 60 million of them have opened Weixin wallet."

"The current number should be around 180 million to 90 million.

Listen.

Lao Ma also nodded.

"It should be almost the number you mentioned."

"After all, the activities of both software are exactly the same. There is no reason why my user retention is so low, but yours is high.

"But it's been a month now."

"It should be time for Weixin to announce the latest daily active data."

"Although the influence and popularity brought by this lower-level market promotion are very small, the number of users has been very small. We still have a huge advantage over Weixin.

After Lao Ma finished speaking, Xiao Ma also nodded.

And this time.

The secretary pushed open the door of Lao Ma's office with a serious look and came to Miao next to him.

And his next sentence directly attracted the attention of the two people.

"Mr. Ma."

“Weixin has released the latest daily activity data.”