Let You Design The Software: Do You Directly Create Douyin?

Three days after Meituan’s official announcement.

At eight o'clock in the morning on this day.

In major application malls, the names of three software appeared almost at the same time.

Meituan, Penguin Group Buying, are you hungry?

The three softwares were launched at the same time on the same day.

The strong smell of gunpowder between them almost overflowed the screen.

And the move of launching these three software at the same time also shows.

This time, in the competition for group buying and takeout, the only opponent they recognized was actually the other party.

There are countless other similar software.

In fact, they didn't take it to heart.

Regardless of the size or the capital behind it.

The strength of these three software is indeed unique.

For group buying and takeout software developed by other Internet manufacturers, if you want to carve out a path in their hands, you must have huge opportunities and a dozen perfect operating techniques.

Many users who had been waiting in front of their mobile phones for a long time also downloaded three softwares immediately and prepared to experience them at the same time.

Even information about three software being launched at the same time has reached the forefront of hot searches.

Many users have already moved their stools and are ready to watch the show.

"I still support Meituan, not because of anything else, but because Junzi Group has not lost yet.

"This is also interesting for Ali and Penguin. They did not disclose the launch time before the official announcement of Meituan. However, after the official announcement of Meituan, they set the launch time to be the same as Meituan.

"These three softwares should be the last players who are likely to survive until the end. The other softwares will basically be swallowed up by them in the future."

"I don't think so. Maybe some small hit software will come out?"

"Then just wait and see."

And after the software goes online.

Ali and Penguin Group began crazy publicity and promotion.

In fact, they had already started advertising before their software was launched.

Just at that time.

Both of them are still restrained, after all, their software has not been launched yet.

but.

After Penguin Group Buying and Hungry were not officially launched, Penguin Group and Ali Group no longer had any cover-ups and began to advertise frantically to attract users.

Except them.

Group buying and takeout software that have been launched one after another in the past few days have all started crazy marketing, hoping to increase users.

After all, everyone knows it.

With so many companies aiming at this blue ocean, their competitive pressure is extremely huge.

If you take action one second later, you may lose a lot of users.

Two days ago.

The first few softwares launched now have an average number of users exceeding hundreds of thousands.

This number is enough to illustrate.

How much do users expect from group purchase and takeout software?

This is indeed the next huge Internet trend!

In the eyes of many Internet companies, while countless people are breaking into the limelight, grabbing a sufficient user base is the key.

Who can have the largest user base in the first place?

Whoever can establish a foothold first.

In Internet wars, basically most of the time, the software that has established a firm foothold first will immediately start to attack other software until it is the only one left in the market.

Want not to be eaten.

Then you have to run to the front.

Then immediately turn around and kill the others.

Penguin Group and Ali Group even have the same idea.

That's why they started crazy publicity and promotion right away.

And their respective softwares did quickly break into the top two in the download list.

at the same time.

Not just online announcements.

Various offline publicity channels are also occupied by various group buying websites and software.

Spray pictures on buses, large-screen advertisements in shopping malls, movie theater stickers, Bailian.

In order to attract a large number of user groups at the first time.

Countless companies are doing everything they can.

but.

Just when the outside world was fighting in full swing.

However, Meituan’s actions seem a bit low-key.

The day after Meituan went online, many Internet companies discovered that they did not seem to have seen any advertisements from Meituan on the Internet and other major platforms.

Except for the news of Reba's endorsement a few days ago, there has been no discussion in Meiji.

just like.

Meituan has given up on publicity and promotion.

This situation caused many Internet companies to wonder what Wang Mo was doing.

And actually.

Meituan’s actions are bigger than theirs.

only.

Meituan’s move is not an announcement online or offline, but in a direction that not many people have noticed.

Because of past life memories.

So Wang Mo knows very well how Meituan in the previous life survived the melee at that time.

At that time, in the early stage of competition among group buying websites, most websites were trying to grab users as soon as possible, but in fact, for group buying and takeout software, users were not the most critical thing.

At least initially.

Seizing enough offline merchant markets is the top priority.

If there are not many offline group buying merchants in the market, then no matter how many users there are, it will be in vain and a waste of time.

so now.

While other websites and software are frantically promoting and attracting users,

Wang Mo has set his sights on merchants in second- and third-tier cities, and has not directly begun to attract user groups.

And in the first place.

Meituan used the huge local promotion team that had previously promoted the Weixin Wallet payment code offline.

Now.

Meituan’s local promotion team can be seen in second- and third-tier cities and major towns in Yanguo. Meituan’s team is negotiating with merchants one by one, hoping that they will settle in Meituan.

And Meituan’s local promoters are constantly explaining to offline merchants in detail what group buying is.

This kind of behavior of giving profits but quick turnover can indeed make many businesses interested.

and.

Meituan’s local promotion staff will also personally teach merchants how to join Meituan, how to open the backend, and how to upload information.

at the same time.

Because at the moment, there is almost only one software being promoted on a large scale in the United States.

Therefore, many merchants signed contracts with Meituan directly without much hesitation.

certainly.

In the early days, Meiji chose to win over merchants for another purpose, which was to build its own moat as quickly as possible.

All merchants who choose to join Meituan know this information.

Their commission ratio in Meituan is actually quite low, and most of the profits actually go to the merchants.

this ratio.

It is almost the lowest among all group buying websites and software now.

but.

If these merchants later enter other platforms.

Then their points in Meituan will increase a lot.

This behavior is not an overlord clause, nor does it force merchants to choose one of the two.

but.

But it can effectively increase the number of exclusive merchants in Meituan.

This is also the key to Meituan’s ultimate ability to stand out.

at the same time.

Mei Group is not the only company whose primary focus is on merchants. There are also many other small factories that have also focused their first round of attention on merchants.

but.

Because the funds and investment are simply not as good as Meituan.

Therefore, the influence of other group buying and delivery software on local promotions is still far behind that of Meiji.

Not to mention that most of the attention of other small factories is on merchants in first- and second-tier cities, which is not the sinking market that Meituan mainly targets.

Although the current scene is quite chaotic.

But Wang Mo knows it very well.

This is just the beginning!.