Let You Design The Software: Do You Directly Create Douyin?

After Pin Xixi was put on the shelves, it did not attract much attention at first, and there were not even any hot searches.

Wang Mo also didn’t do much promotion of Pin Xixi.

In his opinion.

Pin Xixi has not yet reached the stage of crazy promotion.

But even so.

He still placed some Pin Xixi ads on Douyin.

Because Douyin now has 45 million active users.

So within a few days.

Soon Douyin brought hundreds of thousands of basic users to Pinxixi.

These users were attracted by Pinxixi’s low-cost and easy-to-use advertisements.

This is also the publicity strategy Wang Mo prepared from the beginning.

Before the tens of billions of subsidies are launched, he wants to make the word "low price and easy to use" synonymous with Pin Xixi.

These first batch of users of Pinxixi soon discovered that this shopping software called Pinxixi was somewhat different from other shopping software.

The biggest difference is.

Pinxixi’s purchasing method has a so-called group purchase.

If the group joining is successful, the price of the purchased items will be partially cheaper than the original price. Even if the group joining is not successful, you can still purchase the items at the original price.

In order to increase the success rate of group joining, many users will subconsciously ask their surrounding friends to join the group joining with them instead of waiting for others to come.

This group-building strategy is a key strategy that Pin Xixi was able to persist in the early stage.

. .

In a dormitory of a university in Shanghai.

Lao San, who was just watching videos on Douyin, came across an advertisement for Pin Xixi.

This advertisement does not simply recommend Pinxixi, but shows various low-priced items in Pinxixi.

When a user clicks on a low-priced item and is ready to buy it, he or she realizes that he or she needs to download another software.

After the third child saw this advertisement, he originally did not intend to download Pinxixi. After all, he already had another Taobao on his mobile phone.

But he saw a pair of shoes that he had wanted to buy for a long time in the Pinxixi advertisement on Douyin.

And this pair of shoes is fifty or sixty yuan cheaper than on Taobao.

"It won't be that cheap."

The third child murmured. Although he couldn't believe it, he still put his hand on the download button.

The original price of this pair of shoes was six to seven hundred, and they had never been discounted. He had always wanted to buy them but always felt they were a bit expensive.

Not long after.

The download of Pinxixi is completed.

The third child hurriedly clicked in, and then began to search for the shoes he wanted.

When the price came out, he was really stunned.

"It's really more than fifty cheaper, and it's still genuine."

"But what's going on with this group fight?"

"As long as six people successfully form a group, they can get an additional fifty yuan off!"

Looking at the price of Pin Xixi's shoes, the third child suddenly sat up from the bed.

The price after a successful group deal was indeed too exciting for him.

Think of this.

The third child jumped out of bed.

"Boss, Lao Si, help me put together something quickly!"

"When the time comes, don't we all have handsome hands in the dormitory?"

"What, not interested?"

"Then I'll find someone else."

After saying that, the third child ran out of the dormitory and started looking for people in other rooms in the dormitory to join the group.

A few hours later.

Lao San alone attracted five additional users to Pin Xixi!

certainly.

Pinxixi’s group-building and low-price strategies were immediately known to many employees within Taobao.

But they weren't worried at all.

In their view.

This strategy of giving up profits or even subsidizing selling goods at a loss cannot last long because it will cause huge losses.

Many shopping software that have challenged Taobao before also launched this strategy at the beginning, but in the end they were no match for Taobao.

Regarding the launch of Pinxixi.

Taobao did not even take any internal response measures.

It shows how much they despise this software.

. .

One week after Pinxixi went online.

Inside the Junzi Group.

Zhang Fanzheng entered Wang Mo's office with a stack of documents.

The information in this stack of documents is the next promotion plan for Pinxixi prepared by Wang Mo.

"Boss."

"Why do you put a large amount of promotion funds in towns and second- and third-tier cities, and there is no promotion strategy for first-tier cities."

"And most of the products we sell in Xixi now are relatively cheap and low-priced, with no luxuries."

"Most of the merchants who signed contracts with us are also daily necessities merchants and low-price clothing merchants."

"This will not attract high-end users."

Listening to Zhang Fan's remarks, Wang Mo smiled directly.

"From the beginning."

"Pinxixi is not prepared for these so-called high-end users."

"Not everyone can afford luxury goods worth tens of millions."

"My promotion strategy for Pinxixi has always been to focus on rural areas and towns, with urban promotion still to come."

Wang Mo paused.

"If you want to defeat Taobao, you can't confront them head-on from the beginning."