Made in Hollywood

On Saturday, the performance of "Avengers" remained strong. As the good word of mouth spread by the audience, the film has maintained a high attendance rate.

Although 44 theaters in North America have already opened up full firepower for screenings, the surging crowds still caused the ticketing system of Emperor Entertainment Group, the largest theater in the United States, to respond slowly and almost crashed due to too many customers buying tickets at the same time; some theaters’ self-service The POS machine is damaged due to the overload of the customer swiping too many cards, so tickets can only be sold in cash.

The situation is very good, but Duke and Warner Bros. did not take it lightly.

Although it is not a fan movie like "Twilight", and it is friendly enough to passerby audiences, "Avengers" still has some fans, and such fans tend to drive high and low.

The first day of "Avengers" box office was dazzling enough, and it also set a new North American box office record, but the promotion and marketing efforts of Duke, Warner Bros., and Marvel Pictures have never relaxed.

It is impossible for the film to continue to maintain a single-day transfer of 100 million US dollars. In this regard, Duke is trying to stabilize the trend and avoid a diving-like decline.

In today's increasingly influential social networks, movie viewing reports have been released one after another. "Avengers" is not afraid of spoilers, and its selling point has never been the plot.

"The hot scene runs throughout, and the 3D effect is exceptional!"

"On one side of the film is the Avengers Alliance composed of Iron Man, Captain America, Thor, Hulk, Hawkeye, and Black Widow, and on the other side is the villain camp formed by Rocky and the powerful alien army Zetarians. The weight-level contest is bound to subvert the pattern of previous superhero movies."

"In fact, the film has successfully achieved this, from the devastating contact between Rocky and S.H.I.E.L.D. in the first wave of the opening, to the small-scale conflicts between the superheroes interspersed in the middle and the small-scale clashes with Rocky, and to the two sides at the end of the film. In the ultimate fire fight in New York, director Duke Rosenberg well grasped the heat and scale of each action scene, which is different from the final episode of "Transformers 3" after Michael Bay brewed the whole film. When I was in the'decisive battle of Chicago', the hot spots of the "Avengers" went through throughout the whole period. The wave of flattening and wave recurring brought the audience to the New York decisive battle. It was dizzying and even more addictive."

"As a well-made 3D movie, the 3D effect of "Avengers" is excellent. Some of the rampage scenes in the film will even make people dodge and scream subconsciously. Such an immersive and shocking audio-visual experience fully demonstrates Out of the strong aura of "The Avengers."

"The two eye-catching equipment of S.H.I.E.L.D., the Kun-jet and the Sky Mothership. As well as the fake set of Stuttgart in Germany and New York in the United States, they also came to people’s eyes for the first time through 3D images. In addition, for those who are worried about the 3D effect of the film Friends who are dizzy, I tell you from personal experience that during the nearly two and a half hours of watching the movie, there was no discomfort such as dizziness."

"Suggestion: It's best for fans to solve your'personal problems' in advance, otherwise, even if you were lucky to have found the right pee spot, then you found that you missed the next more exciting part."

"Superheroes take turns to learn from each other, and their personalities are very different in response to the previous work."

"How to cleverly integrate six superheroes into one film? Duke Rosenberg once again contributed! The imbalance of roles that many people had worried about did not appear, Iron Man, Captain America, Thor, and Hulk , Black Widow, and Hawkeye first took turns in their dens, and then each fought against Loki."

"In the initial singles in the group, Iron Man, Captain America, and Thor's fierce hand-to-hand fights were exciting, and this kind of hostility not only stayed on the gang, but also made them ridicule each other. Effective means of killing."

"In addition to the well-known "Brows and Eyes" of Black Widow and Captain America, Thor from God's Domain and the Hulk, who was originally indifferent to the enemy and us, also presented another inseparable weird 1vs1 in the film."

"But it's the so-called Avengers. The battle between heroes is just the inevitable run-in period for the formation of the team. When the safety of the earth is seriously threatened, the superheroes who once fought on their own will still abandon their former suspicions and the same enemy and engage in a desperate contest with Loki. In the unprecedented cooperation, they also realized the indispensability of each other and the invincibility of team strength."

"Each hero in the film not only has relationships with other characters, but also has an exclusive bridge segment to show himself. Especially for the two black widows and Hawkeyes who have not filmed separately before, we have more time to understand this time. Their past, and in addition, Marvel wisely linked "Avengers" with the previous five movies. Pepper from the "Iron Man" series surprises in the film; and Jane from "Thor"? Although Foster did not appear on the scene, he also learned of her whereabouts from Agent Collinson..."

"Suggestion: In order to clarify the relationship between the characters, you can take the time to review the five movies that Marvel has previously paved the way for "The Avengers", otherwise when others are high. You are also caused by superheroes' screen chaos At a loss."

"Laughs and complaints are everywhere, and traditional easter eggs continue to be staged."

"Of course the most exciting should be placed at the end. In addition to the hot action scenes that need not be repeated, the biggest surprise of "Avengers" to me is the various cynics, funny dialogues, complaints and complaints between the characters in the film. Give me a good laugh. After taking off and taking off the coat and mask of Yoshihide’s words, the superheroes who showed their true temperaments added a lot of light to this intense and intense action drama."

"Whether it is the sharp-toothed Iron Man, the Captain America who is out of touch with the times, or the conscious Thor and the Hulk who likes to do nothing. The super bosses who initially disliked each other were always indifferent. Li has always been unforgiving, and witty words and thrilling sentences one after another, causing people to burst into laughter."

"Among them, the brand new Hulk is the most eye-catching. In addition to the roaring and killing enemies exposed in the trailer, Mark Ruffalo's version of the Hulk is even more rare to be cute and cute. It came out separately from the Thor and Rocky brothers. It was a hilarious show. In addition, the affectionate and ambiguous dialogue between the two great brothers also caused many female audiences to scream."

"In addition to the endless laughter, "Avengers" also continued the tradition of Easter eggs in Marvel's works. This Stan Lee's cameo is quite obvious than before, and a long line also made it appear for a few seconds. "

"Of course, the most shocking easter egg is also the routine at the end of the film. The powerful character who was rumored to be one of the villains of the film unexpectedly appeared on the scene, and its rather confusing lines are chilling at the same time. People are curious, what arduous challenges will the Avengers, which debut with a perfect beginning and end, face next?

"Suggestion: You must pay attention to the timing when eating popcorn and drinking Coke, otherwise it is very likely that you will choke or choke due to the sudden funny scenes; in addition, because the easter egg was kept ahead of the full cast and crew list. So everyone should be patient and don’t rush away!"

At the same time, Duke also left Los Angeles and embarked on a tour of publicity announcements.

Since "The Avengers" was released in nearly 100 countries and regions at the same time, and there were heavyweight markets such as Europe, Latin America, and China, Duke simply broke the crew into parts, and all the main actors were responsible for one. Regional image publicity work, such as Robert Downey Jr. went to Europe, Mark Ruffalo, who has Latin descent, went to Latin America and so on.

Duke and Scarlett, at the invitation of China Film Group, once again prepared to go to China.

In the past 211 years, China’s box office market has increased by more than 30% from the previous year, and the annual box office revenue in China has also exceeded the RMB 10 billion mark for the first time, although this result is compared with the volume of the North American market. It seems that it is not particularly good, but Duke knows that the future development of the Chinese market will only get faster and faster. In up to four years, the total annual box office revenue can exceed 400 million RMB, becoming the world's second only to the North American market. exist.

Moreover, a Chinese leader has just concluded his visit to the United States and reached a series of agreements with the federal government, among which cultural exchanges are extremely eye-catching.

China and the United States will establish a series of exchange and cooperation forums, "China-US Culture Forum", "China-US Museum Forum", "China-US Literature Forum", "China-US Film Summit Forum", "China-US Creative Industry Forum", etc. Activities to enhance the cultural foundation and ideological foundation of China-US humanities exchanges.

All these are conducive to the further expansion of Hollywood films in the Chinese market.

On the plane to China, Duke received the Saturday North American Box Office Express forwarded by Warner Bros. After the super-bursting on the first day of the show, the attendance and single-day box office of "Avengers" are inevitable. Has fallen.

Fortunately, the audience's reputation of the film is strong, and the promotion and marketing strategy is extremely targeted, and the decline is not large, only 18%. "The Avengers" reported $2.54 million in the North American market on Saturday.

In just two days, "Avengers" has received nearly 200 million U.S. dollars in the box office from the North American market, which surprised many people and made many companies firm in their determination to promote their famous movie characters to fight together. .

For example, in the twentieth century, Fox is planning the X-Men’s universe plan, and Universal Pictures intends to let the monsters such as Earl Dracula under its banner once again achieve joint operations on the screen.

From the perspective of publicity and marketing, Marvel Studios also announced the second phase of the plan on Sunday. "Iron Man 3", "Captain America 2", "Thor 2", "Guardians of the Galaxy" and other films have all been put on the agenda. .

Soon after Duke arrived in China, "The Avengers" finally ended its first week of screenings in North America.

It was also at this time that Nancy Josephson, on behalf of Duke, made contact with a star in "Fast and Furious 5". (To be continued.)

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