My 1982

The ninth chapter of chapter on the idea of ​​Taiwan

Li Zhongxin wants to fight with KFC's American catering giants, and his heart is very clear. The two main two major positions of loyalty is fast food and supermarket. These two things are to go to the world. At this time, KFC Entering China, if the extent of the hot world in China, the future outline of faithful snacks will be quite difficult.

The loyalty chain snack This thing is not afraid of competition, but it is very necessary to come to Taiwan at this time. He also wants to see it. What is KFC's fast food in China to get all the people, or a faith company The faithful snack is welcomed by the people.

Li Zhongxin is a reborn person, he naturally knows that the first KFC has just opened the biggest reason in China, is propaganda, KFC's pre-opening, published a genuine advertisement in the "Beijing Evening News", used to make publicity The propaganda can be said to be quite large at the time.

The "Beijing Evening News" at the time, the sales of Beijing can be said very large, and almost people of the people can see this newspaper.

Of course, this time people order newspapers and now make a newspaper, it is different, and people at the time, a few newspapers, it is to look at it, after all, in a four-nephew or a family area, cross each other It is very convenient to read the newspaper.

Li Zhongxin! At this time, there is an idea, KFC wants to advertise advertising in the "Beijing Evening News", at least let him pay a certain price, faithful company, and KFC's position on the "Beijing Evening News", KFC can Get a full version, then the advertisement of the loyalty chain is also a general version, and on the layout, it is necessary to be larger than KFC. If a layout does not ride, then two layouts or one and a half layers.

Not only, the loyalty company will conduct advertising in the TV station in Beijing, the relationship between the faith company and CCTV's advertising departments is very good, and the advertisements of loyalty costumes and the products of loyalty have played in CCTV.

If the advertisement over the Beijing TV station can't talk, Li Zhongxin is ready to come to CCTV, in short! In the promotion of promotion, the promotion of faithful fast food should exceed KFC's propaganda.

The loyalty company will also send Zhao Yuanyuan to lead dozens of people, sitting on the loyal letter Fukang car produced by the loyalty car to publicize the streets in Beijing.

Li Zhongxin feels that the advertisement promotion of Communications is big, and it! In this outdoor publicity, the faith company is also strong than KFC, as long as it is a person who has a faithful snack to the loyalty fast food, everyone can get a bottle of loyalty to the mineral water produced for free through the poster in his hand.

On the same day, in the faithful fast food consumption, the faith company will also give a series of items such as automatic pencils, stationery, toys.

At this time, Li Zhongxin is not bad, and Li Zhongxin has an idea, even if you can't take KFC, you must let KFC's first gun in China is not so red.

Li Zhongxin was in a wild, he felt that at that time, he was going to take the town on the other side of Beijing, so he would cover the head of KFC.

KFC This kind of fast food giant enters China is a late morning. However, it is necessary to stop their footsteps. Li Zhongxin really does not want, the Chinese people have worked hard, and it is easy to get go.

KFC's money earned in China, which can say that Chinese people can't imagine.

One of the most simple examples, Li Zhongxin listened to friends who did the catering in the later generations. In 2002, KFC's turnover has reached 7.1 billion yuan according to the budget, and of course, may also include tax evasion, etc. The factors, roughly profit is around RMB 3 billion, 3 billion yuan, how many Chinese people pay sweat can create wealth?

These, not to use the cheapest price in China later, in China's most prosperous street.

KFC opened the store in China, and the location is quite high. The location of the hotel must be the most central location in the city. It is the most popular place. When investing, most of them are directly connected to the store.

Other locations, not near China's train station, is the best place in China, etc., that is, according to the development speed of China's future generations, KFC earned more than just from Chinese. So much money, but more.

In Li Zhongxin's heart, KFC's fast food is not a foreign fast food. It is the Chinese who have not seen it. It is a desire for the Chinese for novelty.

KFC enters China's products, in fact, there is no good thing, is a fried chicken, a burger, this thing and Chinese meat club and many of China have no way, but KFC is not known. The land is all over China.

what about this! Li Zhongxin also has a number, and he is preparing for the fast restaurant in Beijing, in terms of dining, it is divided into two types, half is Chinese, half is a Western Fast food for KFC type.

There are things on the side of KFC, they can do things, faithful snacks can do, what they sell, and the loyalty restaurant can also sell anything.

In terms of price, Li Zhongxin did not want to play the idea of ​​the stage, because Li Zhongxin didn't want to do that, Li Zhongxin had his own arrogance, he wants to use his own way to snipe the station.

What is the original chicken, what chickens are potatoes, what salad, in short, the things that KFC can come out, the loyalty company has, what is the price of the faithful restaurant, what is the price of the loyalty restaurant?

Nothing more than loyalty is a small gift and welcome, etc., it is necessary to spend some effort.

Not only, Li Zhongxin also sent a few restaurant staff who had worked in Los Angeles, USA, who had worked in KFC, but also brought back KFC production technology, but also brought back to KFC. The machine, that is, the faithful restaurant is not in any aspect of KFC.

In addition, the quality of the chicken used by KFC and the quality of the chicken used by the loyalty company, the chickens of the loyalty company are cultured by Hongkli Township, KFC has no way, other purchase channels, faithful companies Accounting advantage.

Li Zhongxin has always had a feeling. This first store opened by KFC to China will never go beyond the faithful snack.

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