My 1982

Li Wanwei wearing a straight suit, dragon row tiger stepped from the back of the venue to the chairperson.

This time, as a lecturer hiring the company, as a future management guidance consultant in the faith company, he must be in this time, let Li Zhongxin and Zhao Fangtian see own value, and let the people below convince.

Li Wanwei was carefully prepared for a few days, and the chest was full of confidence. Faced with hundreds of people, it still reveals a strong confidence, as if he is a teacher, and the following is listed. Primary school students.

After Li Wanwei returned to China from France, he always felt very lost, a big Chinese, but even a different large supermarket did not, he felt very sad.

The state-owned big shopping mall should also be hired, even in the state-owned big shopping mall, it is a deputy manager. However, in the state-owned big shopping mall as a deputy manager, it is a kind of suffering.

No matter what he wants to do, some people will jump out of the three four. In short, he wants to do something, doing things that do not pass all people, almost all the proposals have been allocated.

Just in Li Wanwei felt that he was unable to show ambition in China, when he wanted to return to France, he did not intend to see China's large chain supermarket.

Li Wanwei saw that the scale of loyal food and surrounding supermarkets was very large. At this time, it has already opened a chain all over the country. He has been interested.

Talking on the side of Beijing and Wang Deqing, he can feel that this loyal food and smoother will have a big development in the future, and Wang Deqing learned that he did the management of large supermarkets in France, and immediately contacted Li Zhongxin. .

It is precisely because of such a thing, there is some things that today to the Supermarket of the Communications Corporation will tell everyone to manage supermarkets.

Li Wanwei said in Li Zhongxin, and Li Zhongxin talked about some things, he has made up his mind, he wants to stay in the loyalty supermarket, strive to make the faithful supermarket a largest chain supermarket in China with the fastest speed, so that the faith supermarket head to the World.

Li Wanwei stationed in front of the podium, he first took a bow in the direction of Li Zhongxin, and then stood straight in the ground, said loudly: "Today, the leaders of the faith company will let me stand on this podium as the lecturer, I feel I am very honored, I hope that today's explanation can help you.

Below, I started to give you the characteristics of supermarket origin and supermarket. "

In the warm applause, Li Wanwei said: "In August 1930, Americans Michaelcullen} opened the first Jindun United Store in New York, USA.

At that time, the United States was in the economic crisis period, Michaelkun scored a low-cost strategy according to his decades of food business experience, and the first product variety is priced, this is called the prototype of the supermarket.

Michael Kuron opens a semicolon in a chain, establishing a sales system that guarantees a large amount of purchase, he first created a self-catering sales method, taking a one-time concentrated settlement, gradually opening it as a supermarket.

After the Second World War, especially in 50, the 1960s, the supermarket was rapidly developed worldwide.

The supermarket in the world is very large. At this time, there is already a big scale, like the loyalty chain supermarket, although it looks great, but compared to the large supermarkets in the international supermarket, there is a lot of weak.

Before I study in France, I have been in France and is also managed by the second largest Carrefour supermarket in the world.

In 1960, Carrefour's suburbs of Paris in the French capital, a place called ParmelanhauteSavoie, named "Carrefour" {Carrefour}.

In this shopping mall, there are many types of goods, the classification, good service, the price is low, so the mall has opened a huge success. In just four days, all the goods in the mall are sold.

The first shopping mall has successfully gave the FOURNIER and the DEFORREY family confident and continued to open up.

On the one hand, I firmly believe that the road they walk is correct. On the other hand, it has also begun to plan to expand their retail services.

In 1963, they opened the second shopping mall. During the period, they sprouted a thought to operate "Hypemarket". what about this! In terms of our Chinese, it is a super-large self-service supermarket. The faith company is now operating in such a way, which is a new concept at the time.

This retail form has brought the retail industry into a "hypemarket" century. In the following years, "Hypemarket" continued to rise, swept the entire France in the 1960s and 1970s. Because Carrefour's managers often come up with many ways to add a supermarket charm, the business is very popular.

Under the leadership of Carrefour, many shopping malls have imitated Carrefour, opening "hypemarket", such as Ou Shang, Jiaxile, etc. In general, the retail form is extremely easy to be imitated by the other party.

Although the "Hypemarket" mode is the first in Carrefour, but Carrefour does not be xiàn zhì this form being used by competitors. Thus, to maintain your own competitive advantage, Carrefour must have its own unique business management concept.

To be unique, it should be involved in "innovation". Because only this, Carrefour can always walk in front of other companies, in order to have a leader that occupies the market.

It turns out that Carrefour is doing very well in this regard, which is still one of the reasons why it still maintains this strong development momentum.

Carrefour is constantly seeking innovation in the process of using "Hypemarket" model operation. For example, the company launched a low-cost gasoline at a low price in the parking lot. This is actually an innovation. The consumption to shop is not deliberately ran to the gas station, which is convenient and saving time.

It turns out that a brand has only constant innovation. Just like the Metic Company based on the production of cooking products {after World War II, Nestlé merged} After discovering that their consumer group is aging, it is actively seeking innovation. The company shifts the focus of consumption objects to a young generation, creating some young people's favorite foods, and produces suitable foods for children and people without race.

Carrefour did not limit its own limitations within a business scope of a dead board, and it was talked about that it was also explained that it has innovative thinking.

At the same time, the management and management strategies of Carrefour's management also have their own unique. Just like Wal-Mart said that "the retail form is easy to imitate, but a company's strategy is how to imitate". "

1