NBA: God-level emperor

On the most popular social networking site in the United States, the top three players in the NBA section search rate.

They are: Lebra James, who moved to the Miami Heat and formed the Heat’s Big Three.

Los Angeles Lakers superstar Kobe Bryant!

As well as the rookie of the Celestial Empire, Su Bai who created the miracle of Freynolds!

After Su Bai, there is no shortage of NBA players!

But he is still the only rookie player in the top ten of the NBA hot search list!

Nike executives listed this set of data to tell their colleagues that Su Bai’s influence in the basketball industry is far beyond people’s cognition!

“I think it is not a problem to sign Su Bai earlier, or even let him endorse AJ Zhengdai!”

Soon, Nike Yingfa project manager expressed his opinion: “We have every reason to believe that he has the ability to bring AJ!” ”

“Just AJ, I don’t think it’s enough!”

Nike’s head of the news department frowned: “As far as I know, Adidas is preparing to provide Su Bai with a signed sneaker contract, and it is a 7-year long contract!” ”

Although Nike’s plan is to let Su Bai endorse AJ, becoming the first player in the Celestial Empire and Asia to endorse AJ.

But Adidas’ signature sneaker contract is undoubtedly a higher grade!

In contrast, AJ’s endorsement qualifications are not competitive at all!

“Then we also choose to give Su Bai a signed sneaker contract?”

Nike executives were slightly hesitant about this choice.

You know, now Nike holds Kobe, James, Durant, the three generations of player representatives.

And according to their positioning, three different signature sneaker collections have been designed.

If you give Su Bai a separate signature sneaker series, it will inevitably produce the phenomenon of competition with the same brand!

Now Su Bai’s strength is indeed hot, and his popularity is also very strong.

But can his sneaker sales power and market appeal really compare with the three big guys Kojandu?

This is obviously, a huge question mark!

Compared with the hesitation on Nike’s side, Adidas’ side is quite decisive.

The day after Subai defeated the Denver Nuggets and returned to Salt Lake City, they personally sent people to the Energy Solution Center to find Su Bai and negotiate cooperation!

“Sue, we are ready to provide you with a long contract of signed sneakers.”

Steve Turn, head of Adidas Americas, is very sincere: “62 million US dollars in 7 years, an average of nearly 9 million per year!” ”

7 years long, or signed sneakers, and is an average annual endorsement fee of close to 9 million US dollars!

I have to say that this contract offer of Adidas is indeed full of sincerity.

You know, in the history of the NBA, rookie sneaker endorsement contracts exceed 9 million annual salaries, and there is only Lebraon James!

Even if it is as strong as Kobe and Iverson, he has not been able to have an endorsement contract with an annual salary of close to 9 million!

However, this is obviously not the offer that Su Bai wanted.

“I refuse this contract.”

Su Bai smiled and handed the contract back to Steve Turn: “I believe that my value is far more than 9 million US dollars.” ”

“Sue, are you serious?”

Su Bai’s choice surprised his agent Prince.

This contract offer of Adidas is the contract with the highest annual salary, the largest total value, and the highest level except for Nike, which has not yet been quoted!

Su Bai actually chose to refuse?!

Why is that?!

“I already guessed your choice.”

Steve Tern wasn’t surprised: “We’ve been watching your performance since you were at Freynolds State University. ”

“Su, you are a young man with superior intelligence, so we have also prepared a second quotation contract.”

Pulling out another document from his briefcase, Tern handed it to Su Bai: “Take a look, this may be the answer you want.” ”

Seeing a new contract, Su Bai also smiled.

Adidas is really well prepared and full of sincerity!

Compared with Nike, who has not yet given a quotation and hesitated, Su Bai has already given Adidas a high score in terms of impression score!

What he didn’t expect was that Adidas’ second contract was actually an agreement to divide cooperation!

“Adidas STAR program?”

Continuing to scroll down, Su Bai quickly understood.

ADIDAS WANTS TO CREATE A NEW INDEPENDENT BRAND, LIKE THEIR CURRENT CLOVER, AND NIKE’S AIR-JORDON SERIES!

And the protagonist of this star plan is none other than Su Bai!

Adidas is ready to take Subai as the core to create a new independent brand, in the field of basketball culture, to the AJ!

In other words, Su Bai is like Michael Jordan of Adidas in this contract!

I have to say that Adidas’ contract is indeed somewhat unexpected.

And, quite bold!

“Don’t worry, we’re just going to give it a go.”

Seeing that Su Bai was a little hesitant, Steve Turne explained: “Nike has Kobe, James, Durant, and a bunch of All-Star-level stars. ”

“And the stars under us are already behind in competitiveness.”

Indeed, the five tigers signed by Adidas: Maddie, Duncan, Billups, Arenas, and Garnett, are now much weaker in market competitiveness than Nike’s three top brands.

“So we’re ready to build a brand new brand with you at the core, plus Derek Ross, John Wall, and set off a new fight back against Nike!”

Speaking of this, Steve Tern was even a little enthusiastic: “Sue, when we first found you, it was on you and we saw the element of counterattack. ”

“This is a perfect fit for the tenet of our STAR program.”

“Join us, work with us, and challenge Nike’s dominance in basketball!”

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