At the same time, Starry Sky Pictures launched its own cinema and ticketing system, immediately launching pre-sales of No. 1 Movie Tickets.

When the news went viral online, Huazhou Film Industry received the message immediately.

They did something big that even Xu Fan hadn't expected.

The top executive of Huazhou Film Industry said, "We have contacted major cinema chains and are willing to reduce our box office revenue by 10% to increase the screenings of the film 'Lost'."

Even a tenth of the box office revenue is a huge sum of money.

It's obvious to anyone with a discerning eye that Huazhou Pictures' film "Lost" is destined to be a blockbuster. Based on the current pre-sale situation, breaking 500 million at the box office seems like a sure thing, and it could even reach 1 billion.

Among the films released during the National Day holiday, the most popular was "Lost". Originally, "Lost and Love" by Fanxing Pictures was also a contender, but Fanxing Pictures ruined its own career.

Therefore, major cinema chains did not allocate any screenings for "Lost and Love," giving them all to "Lost" and other films.

However, Starry Pictures had previously contacted the heads of major cinema chains and learned in advance that "Lost and Love" was going to be released. But based on current market feedback, even if it is released, the box office will definitely be mediocre. Therefore, most cinema chains directly refused to schedule screenings. A few cinema chains agreed to schedule screenings, but the number of screenings was still very small.

At this point, when the theater chain managers received the message from Huazhou Film Industry, this was something they didn't need to consider at all.

According to the Film Bureau, "Lost and Found" was about to be released, and some films that were not originally scheduled to be shown were willing to give it a screening. However, the crew of "Lost" and Huazhou Film Studio were clearly aware of the purpose behind the benefits they received.

So, when Xu Fan decided to start pre-sales, he received a call from Liao Qicheng.

The film "Lost and Found" is not showing in theaters nationwide.

Apart from Starry Night Pictures' own cinema chain, which allocated 10% of the screenings, other cinemas basically had no screenings, with most having zero screenings or only one screening.

This news struck Xu Fan like a thunderbolt. He had never expected this to happen. While feeling frustrated, he was also thinking about how to solve the scheduling problem.

The premiere of Huazhou Film Studio's film "Lost" will begin at 11:30 p.m. on the 30th.

Cinemas across the country began broadcasting announcements for entry, and every cinema was packed with moviegoers, carrying popcorn and cola, heading towards the theaters.

Basically, each cinema's premiere screenings are shown in at least two theaters.

Unlike the sold-out premiere of "Lost", the pre-sale of the movie "Lost and Love" has been going on for nearly twelve hours, but there are only a handful of people buying tickets.

Even though many of Xu Fan's fans are willing to support him and are scattered across cinemas all over the country, the actual number of viewers for each screening is still pitifully small.

Get the perfect music system at the start

===Chapter 217 One Hundred Poisonous Spots===

Xu Fan and Zhao Feiyang stayed together on the 30th.

They were anxiously watching the movie's pre-sales in the studio.

No matter how confident Xu Fan was, he couldn't be sure that the movie "Lost and Found" would achieve good box office results after its release.

Reputation needs to be spread by word of mouth and needs time to develop.

It's not that just because many people here say a movie is good, a certain number of people will actually watch it.

If that's the case, then there's no need to promote the movie; just wait for its word-of-mouth to explode.

Xu Fan kept searching through the popularity mall in his mind, trying to find a good song that could attract some audiences, but Zhao Feiyang's words enlightened him.

"Given the large number of cinemas nationwide, even if we attract some of your fans, the impact will actually be minimal."

Xu Fan understood this principle, since watching movies and listening to music are two separate things, and they are not mutually exclusive.

Moreover, a movie and an actor have different appeal and target audiences.

The movie "Lost" spent a lot of money on promotion, and the effect was indeed good.

In contrast, the goodwill that the movie "Lost and Love" gained after the singing event was not ideal, and was even quite disastrous, because of the self-destructive actions of Fanxing Pictures.

On Douban, the rating for the movie "Lost and Love" remains unchanged, with over 300 reviews, but it still has a score of 10.

It seems no one is watching this movie, given the very low number of viewers.

Meanwhile, Huazhou Films' movie "Lost" has not yet been released, but its expected score is as high as 98 points, with more than 3 people expressing interest in watching it. The score remains at 98 points, which is truly amazing.

Midnight, which is midnight on the 1st.

Huazhou Films' film "Lost" has finally premiered in major cinemas across the country.

While in his studio, Xu Fan couldn't help but say, "I think we should go and take a look too."

Zhao Feiyang shook his head and said, "You're really bold. Nobody's watching our movie, and you still want to boost their box office?"

Xu Fan said, "I don't know how their movie will be; I have no idea."

Zhao Feiyang threw a stack of documents in his hand in front of Xu Fan and said, "This is information about Huazhou Film Industry, as well as the filming plan and cast of this movie. Do you think it can be bad?"

Xu Fan didn't look at it; he already knew all the information by heart.

From any perspective, this movie is definitely not bad, after all, the main actors, including the Best Actor, are all truly talented actors.

But Xu Fan overlooked one thing: the script.

As the movie premiered in theaters, a group of people were having dinner in a hotel dining room.

This includes award-winning actor Lu Kangning, rising star Su Mo, up-and-coming actress Leng Xiaogu, and Liu Minghao, film producer and director of Huazhou Film Industry.

Of course, there were also other characters in the film who were very confident about the movie "Lost". They had already foreseen that the movie would sell out in 20 hours on its opening day.

The additional screenings also sold out again, giving them great confidence in the film's popularity.

Liu Minghao stood up, raised his glass and said, "The movie has already started. Here, I wish our movie 'Lost' a great start, explosive word-of-mouth, and box office success that breaks one billion."

Everyone raised their glasses and clinked them together. Liu Minghao continued, "Thank you to our screenwriter for providing us with such a wonderful script. Thank you to Kang Ning, Su Mo, Xiao Gu, and everyone else for their outstanding performances. I'd like to propose a toast to everyone."

As soon as he finished speaking, Liu Minghao raised his glass and drank it down as a sign of respect, which everyone naturally enjoyed doing as well.

But something the "Lost" crew could never have imagined was happening quietly in theaters.

12:30.

In a movie theater in Hangzhou, a man and a woman left the theater cursing and swearing. If you got closer, you could definitely hear their complaints.

The man cursed, "What kind of crap is this? It's a dog that got lost, fine, but to say a dog is more important than a person, damn it!"

The woman comforted him, saying, "Oh! Don't be angry. It's just a movie. You can just not watch it."

The man said angrily, "The advertising was amazing, but the movie was disgusting. I feel like I wasted my hundred or so yuan and got so angry. It's so frustrating."

The man kept complaining, and although the woman tried to comfort him, her anger was evident in her eyes.

After walking a few steps, a cinema staff member ran over and whispered, "Are you two looking for the restroom? It's over there."

The male stagehand pointed in the direction of the restrooms in the distance.

The man said angrily, "What the hell are you looking for? We're not watching anymore, don't bother me, I'm angry right now."

The stagehand didn't dare to speak, and the woman quickly said, "I'm sorry, my husband has a stubborn temper."

The production assistant wondered what was going on with the movie that had these two so angry.

Before I could figure it out, the doors to the movie theater opened again, and an old man came out with a child.

Out of habit, the male stagehand quickly went up and asked, "Hello, are you looking for..."

The old man said, "We'll leave from there and not look any further."

The executive was stunned, and even more shocked. Wasn't the movie "Lost" supposed to be very good?

Moreover, during my walk around the theater just now, I noticed that the actors' performances were quite good. Although I didn't finish watching the storyline, with such a cast, this movie couldn't possibly be bad!

But his professional ethics told him he couldn't say too much, so he quickly pointed in the direction and said, "It's just ahead."

The old man walked over there and said to his grandson, "Son, just pretend you didn't watch the movie tonight. Grandpa will never abandon my grandson."

As the old man prepared to pick up the child, the child refused, grabbing his grandfather's hand and saying, "I know, Grandpa, you can't carry me, just hold my hand."

One o'clock in the morning.

At a cinema in Zhonghai, several staff members were whispering to each other at the ticket gate.

"How many people are left in the hall? I feel like everyone's left."

"That's about it. I just took a peek and saw something that really made me furious. You guys didn't see it, but the person who lost their dog actually abandoned their child on the street for the dog and ran away."

"Holy crap, I didn't see that scene. When I went in to patrol the hall, I came across a conversation where the dog lover said, 'If a child is lost, he can find his way back on his own, but if my dog ​​is lost, how can he find his way home?' Holy crap, with my short temper, I almost threw the flashlight I was holding onto the screen."

Shh, be quiet, someone's coming out again.

Four or five people walked out of the screening room; they were clearly night owls who had come to see the movie together.

They all spoke quite loudly, but every word they said resonated with the crew members.

So, I didn't say anything in the end, even though I wanted them to keep their voices down.

"The movie 'Lost' moved me to tears with its promotion, but what kind of plot is this? I bet the screenwriter is a complete idiot."

"Don't say that. They did invite big stars like Lu Kangning, Su Mo, and Leng Xiaogu, but I suddenly feel sad for the three of them."

"Exactly! Lu Kangning is a movie star, after all. Doesn't he read the script before making movies? And Su Mo, as far as I know, she switched from singing to acting after her voice was ruined. Her acting skills are really good, but this movie has ruined her career!"

"In comparison, I suddenly want to watch Fan Ge's 'Lost and Found'. At least those songs are worth watching."

"Stop talking. I'm such a fucking idiot tonight, staying up all night to watch this stupid plot."

The cinema staff are used to it.

At 1:30 a.m., an hour and a half into the movie, at least half of the theater's audience had left.

Meanwhile, the internet was already in an uproar.

The crew of "Lost" from Huazhou Film Studio, who were still having dinner, were of course unaware of these circumstances.

Until a senior executive from Huazhou Film Industry called and gave him a thorough dressing-down.

That's when they were brought back from their excitement and cooled down.

Zhao Feiyang and Xu Fan never expected things to change so suddenly.

Suddenly, all sorts of random messages appeared online.

At first, Xu Fan and Zhao Feiyang both thought that Liao Qicheng, that old fox, had deliberately hired trolls to smear the movie.

But when all sorts of news were flying around online, the two looked at each other in disbelief and realized that something had really happened.

But it seems like a good thing.

Before its release, the movie "Lost" had received rave reviews and was expected to score as high as 98 points on Douban. It became a hit on the entire internet in less than an hour after its premiere.

And there was a barrage of criticism.

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