Courtyard House: Is Xu Damao a childless man? Let me help.

Fortunately, Ye Jianchuan's actions cannot be considered "aiding the enemy." In fact, at this point in time, our country is establishing diplomatic relations with a large number of countries around the world.

During this period, both Japan and the United States could only be considered friendly nations. Therefore, after the higher authorities confirmed that Ye Jianchuan's investment and construction focus was still on China, they no longer paid attention to Ye Jianchuan's actions.

In fact, Ye Jianchuan not only planted a series of landmines in the small notebook, but he also made certain preparations in Hong Kong Island, and these preparations in Hong Kong Island were also aimed at developing in the direction of real estate.

After all, in the early 1990s, after the dramatic drop in housing prices in Japan, the next place to see soaring property prices was Hong Kong Island.

However, although Ye Jianchuan had a development plan in that direction, he did not actually transfer a large amount of funds to Hong Kong Island, since he simply did not have that much liquid capital to use.

Just like the more than ten million US dollars mentioned before, wouldn't Ye Jianchuan's businesses in China total several tens of millions of US dollars? Since he has expanded so extensively, the total value of his businesses must be much more than that.

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However, this can only be considered as a 'value'; it doesn't mean that Ye Jianchuan can actually come up with that much money.

Just like Tencent in later years, with a market value of hundreds of billions or trillions, do you think it can really come up with that much cash? Let alone hundreds of billions in cash, it probably can't even come up with a hundred billion in cash, right?

Because their 'assets' are mostly intangible assets, such as equity and stock prices.

It doesn't matter. Although Ye Jianchuan can't come up with that much cash, the Lou family has a considerable amount. There's nothing they can do about it, since they're in the service industry.

... . ...

Whether it's catering or hotels, they all generate a lot of cash flow, so it's relatively easy for the Lou family to come up with that much money.

As for other 'get-rich-quick' opportunities, Ye Jianchuan wanted to try them all. Although it is true that as long as you seize one opportunity, you can take off successfully, if you can seize every opportunity, wouldn't you be able to fly higher than others?

Now that he's already transmigrated, already has cheat codes, and already changed so many things, Ye Jianchuan thought he might as well go a little further and try to get the unattainable position of the world's richest man.

However, most of the 'opportunities' that followed were beyond Ye Jianchuan's current reach, except for the collapse of Big Brother and the subsequent influx of financial giants who could only get a small share of the profits.

Other issues, such as the Gulf War and the oil crisis, would be difficult for Ye Jianchuan to intervene in, even if he wanted to.

If Ye Jianchuan wants to participate in those events where he can make a quick buck, he still needs to work hard and prepare his 'ticket'.

Otherwise, if you don't have enough chips, you won't even get a sip of soup and will only be able to pick up scraps, which would be really miserable.

Chapter 329 Big Names Play Crossover Games

Since he wanted to increase his leverage for the future, expanding his business in China naturally became the most important thing Ye Jianchuan needed to do next.

At this moment, the system also gave Ye Jianchuan something very useful: a recipe for making high-proof liquor!

What will be the most profitable thing in the future? Um... okay, the most profitable things are all written into the criminal law.

So, among the things not written into the criminal law, what is the most profitable? Apart from tobacco, which is controlled by the state, only liquor is the most profitable.

After all, when it comes to baijiu, no matter what brand it is or what high-end process it is made of, the actual cost of the materials is basically the same. They are all made by brewing "Sanyi San" using various kinds of grains.

And this food... are you really going to say that the food you use is significantly more high-end than the food I use? That doesn't seem that far-fetched, does it?

After all, the main components of grains are actually just those things, unlike grapes, which have water content, sugar content, and are related to things like sunshine hours.

Therefore, the cost difference of baijiu is not actually that big, so why is there a distinction between good and bad baijiu?

Why is Moutai so expensive and so popular? It's naturally because of its brewing process.

The brewing techniques now being rewarded by the system are the same as those used for the top-tier baijiu of later generations. Therefore, Ye Jianchuan's next priority is naturally to build a brewery and start producing the legendary 'Master Ye Baijiu'.

Of course, Ye Jianchuan doesn't intend to include the winery under the "Master Ye" brand. Just like the television manufacturing plant he set up before, although it's still under Ye Jianchuan's name, the name will definitely be changed.

In fact, apart from instant noodles and biscuits, which use the "Master Ye" brand, only bottled water uses the "Master Ye" brand.

For other products, it would be better to slightly change the name, since if the name is too distracting, it will have a significant impact on the product's sales.

A simple example: Coca-Cola did release its own beauty sets, but... how many people know about them? How many people use them? Probably not.

There are many similar examples, such as perfume from Luzhou Laojiao, nail polish from KFC, and face masks from Nongfu Spring... These kinds of products sound ridiculous to people, so success is naturally not easy.

The reason is actually very simple: because your original "reputation" was made in the catering industry, it will be very difficult to make a name for yourself in other fields using that reputation.

But what if it's the other way around? If your business isn't originally in the catering or food industry, will your 'cross-industry' ventures still cause resentment?

The answer is a very high probability that it won't happen! There are many examples of this, such as the most famous Michelin, which started as just a tire company.

However, they had a long-term vision. The Michelin brothers, the founders of Michelin, were very optimistic about the future of car travel and believed that the more prosperous car travel became, the better their tires would sell.

Therefore, they compiled information on restaurants, maps, gas stations, hotels, auto repair shops, and other helpful information for car travel into a pocket-sized book called the Michelin Guide. The red guide provides information on hotels and restaurants, while the green guide offers travel information.

After a period of improvement and development, Michelin began to rate restaurants around the world, and gradually, Michelin star ratings became the most authoritative food rating system in the world.

For a restaurant, gaining or losing a star can bring huge gains or losses to its revenue, and Michelin has become a legend in the catering industry with this best-selling travel guide in the world.

IKEA is another brand that has ventured into the catering industry. Everyone knows that IKEA is a very famous furniture store, right?

However, IKEA is also a very famous 'restaurant,' after all... there aren't many people who, after buying furniture at IKEA, could resist ordering a serving of their classic meatballs, right?

Aside from Michelin and IKEA, many other brands have also had successful crossover examples, the most famous of which are luxury brands in the fashion industry, such as Hermès and LV.

When most people see these brands, the first thing that comes to mind is probably all kinds of super expensive baby products, right?

However, these furniture brands are also quite famous in a certain area. Of course, the reason they are only famous in a certain area is because their prices are so outrageous that most people cannot afford them.

However, this also shows that as long as you're not in the food and beverage industry, even if you're a luxury brand, you can still directly cross over into the furniture industry.

Unfortunately, Ye Jianchuan's "Master Ye" business started out in the catering industry, or rather, the food industry. Whether it was Master Ye instant noodles at the beginning, or mineral water, biscuits, etc., they were all food-related.

So when your name appears on a TV, a radio, an electric fan, or a washing machine, people will naturally start to doubt your quality.

Okay, the main concern is whether you have the ability to produce reliable products, since you're just a cook.

It's like this: ...you might be a doctor, but that doesn't mean you can't cook. Conversely... if you're a cook, who would believe you can treat patients?

Such 'discrimination' left Ye Jianchuan feeling helpless, so he had no choice but to change his name.

Of course, some people might think, "Isn't baijiu (Chinese liquor) also part of the catering industry? The name doesn't matter, right?" That's a huge misconception. Take Moutai and Lao Gan Ma, for example; they're both brands from Guizhou province. If Lao Gan Ma were to release a baijiu product someday, would you buy it and drink it?

Chapter 330 The 'Good Son' Has Caused Trouble

Because of this, when Ye Jianchuan ventured into other industries, he had to create a new brand and start operating from scratch.

Of course, it is quite difficult to create a new liquor brand from scratch and build popularity from nothing, after all, Moutai has long been a liquor brand used at state banquets.

It's far too difficult for Ye Jianchuan to compete with top-tier baijiu brands like Moutai and Wuliangye. At this stage, all Ye Jianchuan can do is build up his reputation first.

As for the quality of the liquor, there is no need to worry too much, because in terms of quality, Ye Jianchuan can guarantee that his liquor is at least on par with ordinary Moutai.

In other words, the quality is absolutely top-tier baijiu; all Ye Jianchuan lacks now is a distribution channel that is widely recognized.

Ye Jianchuan quickly found this channel; it was still television advertising, but this time the television he was targeting was slightly more 'high-end'.

Because Ye Jianchuan was watching CCTV-27, which aired during prime time, during the first few seconds before the start of the national news broadcast—the time slot for the highest-rated 'large-scale TV series' in all of China.

Before Ye Jianchuan, there had never been any dedicated advertisements at this time, but Ye Jianchuan felt that this was an excellent opportunity.

There was nothing he could do; after all, Ye Jianchuan knew that a legend would be created at this time in the future.

Tianwang Watch, a watch company that wasn't really famous, managed to get an ad during this time slot and create a very classic advertisement with the line "Tianwang Watch tells you the time on the hour." I believe many people still remember that line to this day.

With just this one line, this company managed to maintain a foothold in the domestic market despite being besieged by numerous foreign watch brands. This was all thanks to the traffic generated by this advertisement!

Now, Ye Jianchuan has to book the advertising slots well in advance to promote his wine.

As for the advertising content of the wine, that's no longer important. The most important thing is to let people know what the wine is called!

Once people remember the name of the wine, the rest of the advertising content can be subtly incorporated into advertisements at other times later.

Besides, with Ye Jianchuan's forward-thinking mindset as a person from the future, advertising slogans like "smooth on the palate, easy to swallow," "a cup of sake, make a friend," and "although strong liquor is good, don't overindulge" are just something he can come up with on the spot.

These may not seem particularly special, but they are so catchy that they will naturally attract a lot of attention.

Advertising doesn't really need to be high-end or sophisticated. The most important thing about advertising is to 'brainwash' people. As long as you can make people remember you, that's the best advertising.

Speaking of the most brainwashing advertisement, it should actually be the "Brain Gold" from later generations, right? That thing didn't even need any actors. All it took was a computer-generated image of two old men and women jumping around and repeating the brainwashing advertising slogan.

While viewers across the country were furiously criticizing the Brain Gold advertisements as lacking substance and being "junk information," the name Brain Gold had already been deeply imprinted in their minds.

. . . . . .

However, just as Ye Jianchuan was focusing all his attention on developing domestic industries, some troubles arose. He discovered that although his two children were twins, their development paths were completely different.

Although the eldest daughter is only less than half an hour older than her son, she is very sensible, perhaps because girls mature earlier. Ye Jianchuan doesn't need to worry about her grades or anything like that.

But the second son was completely different. Although his grades weren't particularly bad, he was definitely not a good student either. However, being a boy, he had been learning physical fitness techniques with Ye Jianchuan for a long time, so his physical fitness was excellent.

Ye Jianchuan didn't interfere too much with this situation. His daughter liked reading, so he let her continue her studies. If she could get into university, she could continue her studies. If she wanted to pursue further education, or even study abroad, Ye Jianchuan felt that he could still afford to support her.

As for our son, since it's clear from now on that he doesn't really like studying, or rather, he's not cut out for studying at all, then we might as well train him to be a sports student!

After all, with the help of the physical fitness technique, even without the system, his son's physical fitness was much stronger than that of his peers, and his family's conditions had been much better than other families since childhood.

Therefore, Ye Jianchuan has never let his two children suffer from a lack of nutrition. Although there is a saying now, "Those who are neither here nor there are involved in the arts, and those who are hooligans are involved in sports," it is clear that people in this era are still not very willing to let their children participate in sports.

However, Ye Jianchuan knew that in another thirty years or so, these 'shady' and 'hooligan' gangs would all become idol stars, and they would all be making a lot of money.

Of course, Ye Jianchuan's reason for encouraging his son to pursue a career in sports wasn't really to make him money. Money wasn't something Ye Jianchuan was particularly interested in.

In Ye Jianchuan's view, if his son could achieve something in sports, then his 'social status' should be somewhat higher, right?

Besides, if one can excel in sports, they can truly bring glory to the country!

However, the trouble Ye Jianchuan encountered this time was not related to studies or sports, but because Ye Jianchuan discovered that his son had caused trouble at school.

Cough cough... Actually, this is also Ye Jianchuan's fault. His son has always had excellent nutrition since childhood, which makes him much stronger than his peers.

With the added benefit of physical training, Ye Jianchuan's son's 'fighting power' completely overwhelmed his classmates of the same age. Anyone who has been to school knows that when your 'fighting power' is overwhelming, you will 'naturally' become that 'bully'.

Chapter 331 Mixed Doubles

So how did our little Ye become a bully at school? He didn't rob anyone, because Ye Jianchuan never shortchanged the two kids on their allowance.

However, he often orders his 'underlings' around to run errands or to bully those he doesn't like.

And most importantly, he's a formidable fighter, so he can easily subdue his 'underlings' in his class.

And what about those guys he bullies who sometimes want to fight back? He just uses force to suppress them! If others only call in a few helpers, Xiao Ye can even handle it all by himself.