"Oh my god!"
"Will Sakurajima-san show up later? This is a real-life reunion of [Minamoto Sakura]!"
"That's right, that's right, it's really amazing."
"Why did Sakurajima-san suddenly come here? Could it be...?"
The media reporters standing outside the cinema had naturally heard the news. Although they couldn't get in, if they could capture a shot of Mai Sakurajima inside, it could be a front-page story.
"Alright, alright, it seems everyone's really excited about Sakurajima-san's arrival..."
Genkawa Yu controlled the situation, a pleased smile playing on his lips.
"Now... let's give a warm round of applause to welcome Mai Sakurajima to the stage!"
As soon as he finished speaking, thunderous applause erupted in the hall, mingling with cheers from the fans to create a powerful wave of sound.
The lights instantly focused on the entrance to the backstage corridor, illuminating the end of the corridor with a warm yellow light.
Everyone's eyes were fixed on that spot, and even their breathing became cautious.
The next second, a slender and tall figure slowly walked out of the passage.
Mai Sakurajima was still wearing that fitted winter jacket, paired with jeans that accentuated her slender, long legs.
The girl's hair was loosely draped over her shoulders, black and smooth, with a few wisps falling across her forehead, making her face appear even smaller and more delicate. A gentle smile graced her flawless face.
"Hello everyone, I'm Mai Sakurajima."
After stepping onto the autograph stage, she waved to the long line of fans in a gentle tone.
"Wow!"
"She looks amazing! Sakurajima is even more beautiful than she appears on TV!"
"Sakurajima-san, look here!"
After all three arrived, Genkawa Yu, as he had agreed with the other two, took the initiative to stand up and give the left side of the autograph table to Sakurajima Mai, while he sat in the middle, with Kurokawa Akane still on his right.
Once the three were seated, this lineup of three instantly made the fans in the audience go wild again.
Because this shot is extremely rare.
One is the hottest male celebrity right now, and the other is a rising star actress. As for Mai Sakurajima, she is a national goddess who debuted as a child star.
If it were a commercial event, the appearance fees required to gather artists of their caliber would be astronomical.
Fans raised their phones and frantically took pictures of the three of them together, chanting excitedly.
"Absolutely stunning! Three divine beauties in one frame, I could die happy!"
"This lineup is simply divine!"
"Could we have them film a movie or TV series together? That would be so visually appealing!"
At this moment, on the second floor of the cinema, an old man in a suit with a bald head was leaning against the railing, his eyes fixed on the autograph table downstairs.
His smile was so bright that his eyes almost closed into slits.
He is Kenta Matsumoto, the owner of this Ginza cinema. He initially decided to collaborate with Yu Genkawa's "Star Engine" to hold this autograph session on a whim, but he never expected to receive such a big surprise.
Standing next to Kenta Matsumoto was his capable subordinate, Ichiro Kobayashi, who was looking at the lively scene downstairs with an excited expression on his face.
"You are so farsighted! I thought it would only be Genkawa-san today, but Kurokawa Akane-san and Sakurajima Mai-san both came. This is really amazing."
"This book signing event will definitely become the hottest topic recently, and our cinema will definitely become popular as a result!"
Kenta Matsumoto nodded slowly, his smile still bright, his tone full of pride.
"Yes, collaborating with Genkawa-kun's [Star Engine] was definitely the right thing to do..."
He gave a meaningful smile, and then suddenly said.
"Ichiro, after today's autograph session, personally contact the people at [Star Engine] and see if you can invite Yu Minakawa, Akane Kurokawa, and Mai Sakurajima to take a set of model photos in the lobby of our cinema and post them in a prominent place to attract more fans to come and take photos with them."
Kobayashi Ichiro paused for a moment, then nodded and said respectfully.
"Yes, I understand."
But then he thought about it again and said hesitantly.
"Genkawa-san and Kurokawa-san are easy to talk to, since they're both from [Star Engine], but what about Sakurajima-san..."
His concerns are understandable. After all, Mai Sakurajima is not a minor celebrity. If she were to take these kinds of photos, there would definitely be commercial negotiations involved.
Kenta Matsumoto smiled, waved his hand, and said confidently.
"Don't worry, we can settle their fees according to the prices of top magazines on the market, and give them the highest level of compensation."
"Moreover, I believe that Genkawa is a grateful person. After all, we cooperated with his ideas so much and let him hold a signing event in order to make 'Your Name' have a higher box office."
"This is an opportunity for cooperation and mutual benefit."
"As for Sakurajima-san..."
As the owner of a large chain of cinemas, Kenta Matsumoto knew many people in the entertainment industry, so he naturally knew some of the rumors long ago.
"Have Genkawa-san talk to her. I believe she will agree."
"Ok."
Kobayashi Ichiro nodded immediately, knowing in his heart that if this matter were handled well, it would be a tremendous good thing.
As long as a photo of the three celebrities can be posted, it will definitely attract a large number of fans to the cinema to take photos and check in, thereby boosting the cinema's foot traffic and box office revenue. This investment is definitely a sure thing.
Kenta Matsumoto nodded in satisfaction and turned his gaze downstairs again.
“Genkawa-kun, perhaps he is our lucky charm.”
The signing event downstairs reached a new level of popularity thanks to Mai Sakurajima's participation.
The already long queues did not decrease; instead, more and more people came after hearing the news. Even knowing they might not get a turn, they were willing to stand at the cinema entrance to catch a glimpse of the three artists and experience the atmosphere.
The mindset of the fans in line has also changed.
Originally, most of them came for Yu Genkawa's autograph, but now the biggest expectation has become getting autographs from three artists at the same time: Yu Genkawa, Akane Kurokawa, and Mai Sakurajima.
Because many fans changed their minds.
Many fans bought multiple tickets for "Your Name" in order to get more autographs. Some bought more than a dozen tickets, while some wealthy female fans even spent a lot of money to buy dozens or even hundreds of tickets at once.
For them, the money was nothing; getting the autographs of three celebrities was the most valuable thing.
As fans continue to spend money to buy movie tickets, the box office of "Your Name" is growing at a visible rate.
In Shogo Suo's office, this change in data has already been reflected in the overall rankings.
His subordinates stood behind Shogo Suo, their faces showing a solemn expression.
"President, the latest box office data is out."
"read."
"Currently, our film 'Shogun' has been in theaters for five days and has grossed 23 billion yen. 'Your Name' has grossed 23 billion yen after today's event, just 1 million yen less than us."
"Is this the effect of a book signing event?"
"...Uh, I think so."
When asked a question by Shogo Suo, the subordinate wiped the sweat from his brow and spoke with great caution.
"I heard that today's autograph session was very lively, and Mai Sakurajima also went."
"It seems he intends to stick to this tactic to the end."
Shogo Suo glanced at the box office rankings expressionlessly. Just when everyone thought he was about to fly into a rage, his subordinates noticed that his expression calmed down after he looked away.
What does it mean?
"Don't worry, our data also has a positive side."
Shougo Suo clicked on one of the indicators on the box office chart, "Hiroshi Aki is still attractive. The average age of moviegoers is decreasing... which means that many young people are also attracted to the theater by this movie."
"Has your secondary creation efforts really kicked in?"
“We summarize the data in this area every day and place ads for various bloggers. Many of these bloggers’ followers are mostly people in their teens or twenties.”
"That's not bad."
Shogo Suo now understands that competing with Yu Genkawa in terms of fandom tactics is useless; it's better to seize the opportunity to expand his audience base.
He's now using a two-pronged approach: encouraging more discounts and granting more user-generated content (or "secondary creation") permissions, which has already yielded positive results.
"Moreover, although our second-viewing discount event may result in losses, it has genuinely attracted a lot of new viewers, because some people have already started reselling multiple-viewing tickets to earn the price difference."
The subordinate opened a page and showed the data to Shogo Suoh.
"Should we regulate this?"
"Need not."
Shogo Suo knew he was losing money, but it didn't matter; as long as the base was large enough, the total box office would be even higher.
He won't stop his activities over such a small matter, otherwise how can he compare to Genkawa Yu?
"Our current strategy remains unchanged, and we will then roll out a more detailed plan..."
"Yes!"
“I’m going to see A-Maki Hiroshi tomorrow and ask him to organize a few events,” a fierce glint flashed in Suo Shogo’s eyes. “Having taken so much of my money, does he really think he can just sit back and do nothing?”
"You guys also need to write proposals and come up with a few plans for offline events."
"Yes!"
Shogo Suo didn't lose his temper today, but his subordinates remained silent as ever.
"Go do something."
As the sun gradually set in the west, the book signing event officially came to an end.
Since Mai Sakurajima and Akane Kurokawa had to show up, Yu Genkawa naturally had to treat the two girls to a meal.
"I've already reserved a table; I'm going to treat you all to a nice meal today."
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