The fact that Yu Genkawa and Hayabusa Suo collaborated on a manga adaptation of "Your Name," which led to a surge in box office revenue and surpassed that of "Shogun," already clearly signaled this trend.
Both sides are equally dear to him, and Suoh Ikuo cannot show any favoritism.
If Suo Shun could truly defeat Suo Shogo, it would mean he had won the internal power struggle within the Suo family, and the old man would naturally help his youngest son secure the position of company president in his final years.
"This comic is really good."
Suoh Ikuo flipped through the manga page by page, his eyes calm and deep.
He had to admit that the comic was indeed very well done, with a wonderful story and various settings.
Moreover, it is precisely because only half of the film was published that it had such a significant impact on the film's box office performance. Just like following a serialized novel, who wouldn't want to read all of it in one go?
Although the manga version was created by Suo Shun and Nango, Suo Ikuo already knew that the script and original work of this story were written by Genkawa Yu.
That young man I just met back then has now risen to the forefront of the entertainment industry thanks to his talent.
"Genkawa-kun... I wonder if Hayabusa can overpower him, otherwise..."
As a ruthless and seasoned businessman, he knew that Yuan Chuanyou and his youngest son were currently in a cooperative relationship, but such relationships always come to an end.
The reason why the Burning series has become so large is because of its monopoly and its one-man show, so it may conflict with Genkawa Yu's [Star Engine] in the future.
But at that time, I couldn't control it anymore.
Suo Ikuo slowly closed the comic book, took off his reading glasses and placed them on the desk, then sighed softly.
He glanced at his personal maid, his tone tinged with helplessness and regret.
The old man's white beard trembled slightly, and he had already made up his mind about the final answer.
"It seems that this time, Shogo has no chance to turn the tide."
Volume 4 To the New World: Chapter 19 Higuchi Enka's Eavesdropping, My Heart is in Turmoil! (2-in-1 5k)
In January, Tokyo was bitterly cold.
The official release of the manga version of "Your Name" has set off a storm that has swept through the entire literary and artistic world. From comic book stores to cinemas, people can be seen discussing the story everywhere.
Its popularity is like a wildfire, rising steadily and unstoppable.
Since the comic was officially released on January 12, the craze has intensified, creating a situation where the comic and the movie complement each other.
The exquisite art style of the "Your Name" manga has allowed more people to learn about this story of bonds and redemption. Those who have read the manga are even more eager to go to the cinema to find out what happens next.
Conversely, viewers who saw the movie were deeply moved by the story and flocked to bookstores to buy the comic book, wanting to collect this touching experience.
It even sparked a massive wave of demands online – countless fans and readers flooded social media platforms like Twitter with messages urging the production company to publish the second volume of the comic as soon as possible.
This is also a kind of heat that falls from the sky.
"Please publish the second volume soon! I want to collect the whole set!"
"Both the manga and the movie of 'Your Name' are amazing! After watching the movie, I bought the manga, and after reading the manga, I wanted to watch the movie again. I've done this cycle several times already!"
"I've collected the comics, and now I want to collect all the movie ticket stubs. Please release the second volume soon so I can complete my collection!"
Besides the popularity of the comic and the movie, because the movie tells a love story, it has also sparked a trend of couples watching the movie together.
Yu Minakawa and Hayabusa Suo keenly grasped this trend and immediately adjusted their publicity strategy, further promoting this idea.
The film's producers purchased several trending topics on Twitter, including "medical scars" and "flags," and created a series of promotional activities targeting couples, such as couple's ticket packages.
#WatchYourNameWithYourLovedOnesThisWinter#
#Your Name - A Must-See Movie for Couples in January#
#Unlock the tenderness of "Your Name" with your loved one#
These topics accurately addressed the emotional needs of young couples, once again igniting a frenzy on social media.
Due to various promotional activities, the box office of "Your Name" began to show a terrifying long tail effect. The so-called long tail effect means that after a movie has been released for a period of time, its popularity not only does not fade, but also attracts more new viewers due to the effect of word-of-mouth.
Meanwhile, many viewers who had seen it the first time also joined the ranks of those who watched it a second or third time. Some did so to relive the interesting plot points, while others did so to share the warmth with their loved ones.
At the ticket window of a movie theater in Tokyo, a girl wearing a beige coat was buying a ticket for "Your Name" on her mobile phone, a hopeful smile on her round face.
This is her third time watching this movie.
The first time was with friends, the second time was with family, and this time is the third time, with my boyfriend whom I've only been dating for a month.
"Ota-kun, I really love this movie. Every time I watch it, I have a different feeling. No matter how many times I watch it, I never get tired of it."
The girl smiled and said to her boyfriend beside her, her tone very familiar.
"How many times has Haruka-chan watched this?"
"This is the third time."
"That's amazing."
Her boyfriend gently took her hand and spoke softly.
"It's okay, I'll watch any movie with you from now on."
Such scenes continued to play out in major cinemas in Tokyo, keeping the box office of "Your Name" consistently high and its popularity undiminished even after the peak of its release.
On the other hand, the positive word-of-mouth for "Your Name" on the internet continues to grow, making the film's popularity skyrocket.
Whether you're a casual viewer, an animation film enthusiast, or a film critic, the reviews of "Your Name" are almost unanimously positive.
These positive reviews are not the result of commercial advertising, but rather genuine word-of-mouth.
These positive reviews spread across social media platforms, attracting more and more passersby to the cinema to watch "Your Name".
This is a virtuous cycle, allowing the film's box office to snowball and grow bigger and bigger.
In contrast, Shogo Suo's "Shogun" and others have fallen into a slump. Their box office growth has slowed down, and their reputation is also mediocre. By the middle of the New Year's Day period, they were finally left behind by "Your Name".
Before we knew it, it was February 20st.
It has been a full 20 days since "Your Name" and "Shogun" were released simultaneously.
In those 20 days, the fates of the two films underwent a dramatic change.
From initially lagging behind at the box office, to later overtaking, and now leading by a wide margin, "Your Name" has been unparalleled in its popularity.
As for "Shogun," it went from having an initial advantage to being overtaken, and now there is no possibility of a comeback.
That evening, the air was filled with the aroma of delicious food in an elegant restaurant in Tokyo.
Genkawa Yu and Suo Hayato sat facing each other, both wearing relaxed and joyful smiles. The busyness and fatigue of the past few days had vanished at this moment.
"Yuanchuan-kun, your plan this time was truly indispensable; we've gained a significant lead!"
"Yesterday's box office statistics are out, and I don't think they can turn things around."
"How's the box office going?" Genkawa Yu smiled slightly, then took a sip of his juice.
"Your Name has grossed 68 billion yen in 20 days since its release!"
Suoh Shun has worked so hard for so long, and now he can finally hold his head high. He looks very relaxed.
"The cumulative box office of 'Shogun' is only 41 billion yen! That's a difference of 27 billion yen. I don't believe it can turn the tide!"
"Hahaha!"
"good."
Yuu Genkawa was also very satisfied with the current publicity effect. In fact, he knew very well that publishing the "Your Name" manga was not the key to victory, but rather that the word-of-mouth for "Your Name" had begun to spread to a certain scale, which is why so many casual viewers went to see the movie, and even watched it two or three times.
His initial promotional strategy focused directly on his fans, and its effectiveness was unlikely to be much better than that of "Shogun." The real key factor was the quality of the film.
Then, with the spread of positive word-of-mouth, the quantitative change turned into a qualitative change, resulting in rapid growth in box office revenue.
Generally speaking, a movie is only shown for one month. If the current box office growth rate continues, "Your Name" will definitely break 1 billion yen by the end of January when the movie is taken off the screens.
This achievement will not only allow Yuu Minakawa to receive an astronomical bonus (at least several billion yen), but it will also silence all critics, allowing Suoh Hayabusa to directly inherit his father's position and become the new leader of the Burning series.
A film's box office success of 10 billion yuan is already something to look up to!
Before we knew it, the night had deepened.
After dinner with Suoh Hayato, Genkawa Yu planned to return to [Star Engine].
It's already 11 p.m., and there are hardly any people in the office.
Everyone has put in a lot of effort during this period, and as the boss, Yuan Chuanyou has arranged compensatory leave for everyone, as he doesn't want everyone to keep working overtime.
As he passed the recording studio, Genkawa Yu glanced inside and noticed that there were actually two other people inside.
It's Toru Asakura and Enka Higuchi; they seem to still be practicing their singing.
Genkawa Yu didn't linger in the recording studio; he didn't want to disturb them, so he quickly walked away.
But what he didn't notice was that Asakura Toru's gaze had already locked onto him.
In the recording studio, Higuchi Madoka was still singing when she suddenly noticed that the girl next to her had stopped.
"Tou-chan, why did you suddenly stop singing?"
"I need to go to the toilet."
Asakura Toru casually said something, then turned around, pushed open the door, and left the recording studio.
Higuchi Madoka hadn't intended to ask any more questions, but she noticed through the glass of the recording studio that Asakura Toru was walking in another direction.
Hmm... that shouldn't be the direction of the restroom, right?
Is that Genkawa-kun's office over there?
Is it him who's back?
Higuchi Madoka's emotions suddenly became complicated. She knew about Asakura Toru and Genkawa Yu's current relationship, and she had no right to stop it.
But
A certain woman seemed to have some uncontrollable feelings of concern that would suddenly surface at such times, leaving her feeling confused and disoriented.
"..."
After waiting for several minutes in the recording, Higuchi Enka finally couldn't hold back any longer.
She took a deep breath, then pushed open the door and walked out of the recording studio.
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