It can only be said that they were basically "fooled" by Sister Mei.
But Ye Ge can guarantee that they will not regret their current choice.
As the original team, they will all receive more or less certain shares.
When Ruixing Coffee becomes bigger and stronger in the future, they will make much more money than in the previous company.
Of course, people have also seen the development prospects of Ruixing Coffee, and they will only come here after they have their own clear judgment.
We are all adults, and it is necessary to talk about feelings, but before feelings, you must first consider your own interests.
Otherwise, if you see a company with no future, how could someone come and start a business with you?
This time, Ruixing Coffee’s decision is not to open one store at a time, but plans to open seven stores at once in front of seven universities in Hangzhou.
Opening seven stores at one time can create a lot of popularity.
Of course, this requires sufficient financial resources to be able to do this, and this is already a bit of a gamble.
Otherwise, normally they are opened one store at a time. If the business is not good, how can you open a second one?
This also shows Ye Ge's confidence in Ruixing Coffee.
I believe that Luckin Coffee will definitely be profitable and can even become one of the best coffee companies in the country.
At the same time, according to Ye Ge's planning, not only will the store be opened on this day, but Ruixing Coffee's APP will also be launched on mobile phones. Users can order food directly through the APP on their mobile phones.
After all, we have now entered the era of smartphones, and all kinds of food orders are coming out.
After Ye Ge reminded Tang Wei last time, Tang Wei also felt that food delivery software was a very promising project, and he had already arranged for people to do it.
Ye Ge doesn't really want to get involved in this kind of food delivery software. It costs much more money than Luckin Coffee.
Furthermore, my father-in-law was really kind to me in my previous life, so I can repay my father-in-law a little bit.
In addition, every person and every user who orders through the APP can enjoy a "two-yuan full purchase".
Additionally, if you invite a new friend for a drink, you can also get a free drink if they place an order.
Then there are various activities such as opening a membership card for free, giving points for gifts, etc.
Moreover, the price of Ruixing Coffee is much cheaper than that of Starbucks, but the taste is not much different.
To sum up, Ruixing Coffee needs to burn money in the early stage and "lose money to make money" to open up the market, so that the market can quickly recognize and gradually accept the Ruixing Coffee brand.
In the conference room, when Ye Ge reiterated the strategic direction and marketing strategy of Ruixing Coffee again and again, many people looked at Ye Ge with respect.
They have long known about Ye Ge, a college student entrepreneur.
After all, among current entrepreneurs, in terms of popularity alone, he is much more popular than Penguin.
Although it is said that Ye Ge is mostly famous because of his reputation as a scumbag, but being a scumbag is also famous.
Although they also know that a person's continued success is definitely not an accident.
But when they watched Ye Ge preside over the meeting in person, and when Ye Ge proposed these marketing strategies, they still had to wonder whether Ye Ge was a marketing genius.
They can already foresee how bright the future will be as long as Ruixing Coffee maintains good quality and reputation.
"That's all I have to say about today's meeting. Is there anything else you want to say?" Ye Ge asked the crowd.
Everyone looked at me, and I looked at each other. Wu Di, the marketing director of Ruixing Coffee, said, "Boss Ye, do we need to find a spokesperson?"
"Yes, there is also a spokesperson, but we actually forgot about the spokesperson." Another person said, "A spokesperson with a high reputation and a good image can increase our popularity as quickly as possible."
Yuan Mei shook her head: "Celebrities are unreliable. You don't know when a scandal will break out in the entertainment industry."
Yuan Mei did not continue, but everyone also knew what the entertainment industry was like.
But, if you don’t find a spokesperson, how can you maximize your initial publicity investment?
"Eh? I have an opinion. I wonder how Meimei and Mr. Ye feel?" Wu Di's eyes lit up.
"What can I do?" Ye Ge was also curious.
Wu Di looked at Ye Ge with a smile: "How about Mr. Ye becoming the spokesperson of Ruixing Coffee?"
(End of this chapter)
Chapter 523: I really paid too much for my career.
When Wu Di's proposal just came to fruition, everyone looked at Ye Ge.
Yuan Guoxue also blinked at the big stinky egg next to her. Yuan Guoxue was still a little confused at first.
But Yuan Guoxue found that it seemed that it was not impossible for Ye Ge to serve as a spokesperson.
Yuan Guoxue's opinion is also the opinion of most people in the conference room.
"Yes, Stinky Egg, you can be the spokesperson." Yuan Guoxue supported, and felt that it would be fun if Stinky Egg became the spokesperson.
Yuan Mei also smiled: "I also think Ye Ge can serve as the spokesperson of Ruixing Coffee. Now on the Internet, Ye Ge's reputation is not worse than that of some celebrities.
Moreover, Ye Ge is also a major shareholder of Ruixing Coffee. I think it is quite reassuring for a major shareholder to personally endorse his own brand and show up in public.”
Wu Di nodded:
“And with Mr. Ye’s traffic, and the fact that Mr. Ye is endorsing his company, it might spark a lot of discussion on the Internet and create a lot of heat.
As far as I know, no entrepreneur has ever become the spokesperson for his own brand.
This thing will definitely create a buzz. "
"How about it, big stinker? Do you want to consider it? We can pay you an endorsement fee." Yuan Guoxue said half-jokingly, "Don't worry, the price I offer you is absolutely fair. "
Yuan Guoxue thinks this method is really feasible.
Yuan Mei glanced at her daughter and Ye Ge, her eyes suddenly lit up, and she had a new idea: "How about this, Guo Xue, you can come too, I will give you two endorsement fees."
"Eh? Me?" Yuan Guoxue pointed at herself.
"Yes, yes, yes." The auntie named Wang Hai clapped her hands. "Guo Xue, you have such a good image. You are prettier than most of the female stars on TV. It's such a pity that you don't endorse our Ruixing Coffee. Besides, Guo Xue, you have quite a few fans."
Yuan Guoxue kept waving her hands: "No, no, I can't do such a thing as an endorsement, eh? By the way! We can ask Xiao Yue to speak for her. Xiao Yue has so many fans on the Internet. He has several million, he is good-looking, and he is one of his own, so there is no need to worry about the collapse of the house. "
"You girl." Yuan Mei felt helpless and wanted to hit her daughter on the head and ask her what she was thinking.
Your mother is fighting for opportunities for you, but in the end, you recommend someone else, who is still your love rival.
Ye Ge thought about it and smiled: "It's not impossible for me to be the spokesperson, but forget about the endorsement fee. However, it's really boring for me to be the spokesperson alone. How about this, I will be the spokesperson together with Guo Xue and Su Yue, how about that?"
"Okay, okay." Wu Di nodded.
Wu Di must know Teacher Mu Yue, he himself likes listening to Teacher Mu Yue’s songs very much.
"It's okay." Yuan Mei nodded and quickly decided for her daughter to prevent her daughter from being stupid again. "Without further delay, let's take photos and commercials in the past two days."
"Okay, then it's decided. Sister Mei, please arrange the specific matters. When our stores open, we must gather enough part-time college students, and then let these college students familiarize themselves with the surrounding roads first, and don't send them away when the time comes. I got lost when I was alone.
Is there anything else you want to discuss? If not, today's meeting ends here and we will do what we discussed today. "
"No more." Everyone said in unison.
"Okay, let's break up the meeting."
Ye Ge clapped his hands and ended today's meeting.
When Ye Ge returned to school, he told Su Yue about the spokesperson.
"Senior, do you want me to be your spokesperson? But my endorsement fee is very expensive." Su Yue's quirky voice came from the other end of the phone.
"Then how much endorsement fee do you need?" Ye Ge asked.
In Ye Ge's heart, he knew that Su Yue would definitely not ask for his money, but he didn't know what other demands this little girl would make.
"Hmph~~~ Lots and lots! You have to pay in at least a hundred installments. Senior, please pay once tonight. I will wait for you at the school gate~"
After saying that, Su Yue hung up the phone.
On the other end of the phone, Ye Ge naturally knew what Su Yue meant by the endorsement fee.
how to say.
I really paid too much for my career.
In the evening, Ye Ge took his roommate out to eat a pot of turtle stew, and then ordered a pot of beef whip soup.
After eating this meal, all four people in the dormitory felt very hot. The three of them took turns going to the toilet, and each of them spent more than 15 minutes in the toilet.
It was not good for Ye Ge to disturb them, as it would be bad if he frightened them and caused psychological shadow.
After returning to the dormitory, Ye Ge brushed his teeth and took a special bath in the bathhouse.
When Ye Ge just walked out of the school, he found that no one was there, but soon, Ye Ge's cell phone rang, it was a message from Su Yue, the content was an address.
Ye Ge took a taxi to the hotel given by Su Yue. As soon as Ye Ge knocked on the door, the door opened and Su Yue directly pulled Ye Ge in.
Su Yue, who had already taken a shower, was wrapped in a bath towel, stood on tiptoes, raised her head and kissed Ye Ge directly on the mouth.
With the bath towels scattered around her feet, Su Yue turned around in the entrance hall, facing away from Ye Ge.
Early in the morning, when Ye Ge woke up, the first thing he saw was the exhausted Su Yue.
I arrived at the hotel at ten o'clock last night, but I didn't go to bed until two o'clock in the morning, and got up several times in the middle.
After getting out of bed, Ye Ge got dressed and planned to go directly to the B station headquarters to discuss the Ruixing Coffee advertisement.
Looking in the mirror, Ye Ge found that his face was a little pale.
After going downstairs, Ye Ge felt a little pain in his waist.
It seems that I really need to exercise more, because my body is my capital.
Two days later, Yuan Mei informed Ye Ge that she could shoot endorsement ads and various posters.
Ye Ge took Yuan Guoxue and Su Yue to that advertising company.
The efficiency of this advertising company is relatively high, of course, because the advertisements shot by Ye Ge and the three of them are relatively simple. They basically just perform a few actions and say a few words, and then Ye Ge puts coffee on Yuan Guoxue and Su Yue's In front of me, three people were drinking coffee together.
The advertisement can't be called very creative, but it's not too vulgar either and has quite a petty bourgeois sentiment.
However, in the past few years, white-collar workers are indeed more likely to do this.
And just ten days after Ye Ge finished shooting the advertisement, seven Ruixing Coffee stores officially opened with the launch of the advertisement!
(End of this chapter)
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