In this life, I don't even talk about love

Chang Wei went downstairs to get his Matcha Reina Ice, and found that the employee was very young. He looked like a cheap labor force from college students.

Moreover, there were a lot of drinks on the back of this college student's electric car. After delivering this order, this college student hurriedly went to deliver the next order.

"It seems business is good." Chang Wei thought to himself.

But having said that, it seems that Ye Ge’s companies like to use cheap labor from college students.

But, people looking for part-time jobs are looking for part-time jobs, and the part-time jobs they offer are much higher than those of their peers.

Moreover, college students are innocent. They are not like the old oil men in society. College students are the kind who will really work for you after being paid, and will not have other thoughts.

Carrying Ruixing's bag, Chang Wei returned to his position.

Not to mention, this is much more comfortable and convenient than ordering from Starbucks.

And the bag packaging is also very beautiful, it is also a paper yellow bag, very artistic, with a simple deer pattern of Ruixing coffee on it, giving it a simple but not cheap beauty.

Open the packaging bag and take out the Matcha Reina Ice. The transparent cup used to hold the drink is also very well designed, and the color of the drink inside is also very nice.

With the mentality of trying, Chang Wei took a sip and his eyes suddenly lit up: "It tastes good! This!"

After Chang Wei drank a cup in the morning, Chang Wei felt a little sleepy in the afternoon and wanted to drink coffee again.

"Chang Wei, would you like to buy two cups of coffee from the Starbucks downstairs?" A colleague at the workstation next to him invited Chang Wei.

Chang Wei was about to nod subconsciously, but suddenly, Chang Wei was stunned for a moment: "How about we get a new one today?"

"new?"

"That's right." Chang Wei nodded, "You download the Ruixing Coffee APP, and I will send you the invitation code. Let's drink Ruixing Coffee today!"

"Ruixing coffee? I also saw the video in the morning, and I wanted to order it." My colleague nodded, "Okay, let's drink it together."

Although Chang Wei was a little excited to invite a new friend for a free cup, the most important thing was that Chang Wei wanted to see whether Ruixing Coffee's coffee tasted good and how different it was from Starbucks' coffee.

It didn't take more than half an hour before the Starbucks employees brought over two glasses of iced Americano.

Chang Wei took a sip with himself at the same time, and his eyes suddenly lit up.

This coffee.

There is almost no difference from Starbucks! They all taste equally delicious!

Even if there is no discount, the price is very cheap!

They already had a premonition!

This affordable coffee shop will be so popular!

(End of this chapter)

Chapter 525: How did you dig it here?

"A whipped coconut latte, thank you."

"I want a cup of Sakura Kotetsu."

"A cup of Matcha Reina Ice + a small black forest cake, which is the same as the Ye Dog in the advertisement."

The door of Ruixing Coffee in Yuhang University Commercial Street is already crowded with people, and the shop assistants are spinning like a top.

The part-time delivery boys who are college students ride back and forth on electric scooters.

In comparison, drink shops in other places, especially the Starbucks not far away, look much deserted.

Although the work is very hard, every staff member is filled with smiles.

These are all achievements!

If there are so many people every day, my salary + bonus will be tens of thousands!

I would rather be so tired every day.

However, these employees did not expect that the advertisement shot by their boss would be so effective.

At the same time, at the headquarters of Ruixing Coffee, Ye Ge held a meeting on the first week of opening.

Everyone gave a work report to Ye Ge.

Luckin Coffee’s first week financial results are very good.

Although it was losing money in the first week, many people bought the drinks for free, but many people would repurchase, so although they were losing money, the degree of loss was not high!

So far, Ruixing Coffee has received unanimous praise from customers.

Even if some customers only buy one or two drinks for free, they will stop buying after drinking.

But in the future, when they have money and want to drink coffee or drinks, they will definitely feel a sense of intimacy when they see Luckin Coffee.

In the face of the same price, or when they have a little more money, they will definitely choose Luckin Coffee.

Therefore, the hidden advertising effect is difficult to estimate.

Of course, this premise is that Ruixing Coffee will grow bigger and bigger, spreading all over the country, so that everyone can see it everywhere.

Otherwise, if there are only a few stores, how could people choose you?

Only when you become bigger, stronger, and even recognized nationwide, others will follow you and recognize you. This kind of herd mentality is quite common today.

And according to estimates from the financial department, Luckin Coffee will be able to recover its capital in about two months at most.

Even Luckin Coffee has become an internet celebrity drink on the Internet.

Because it is summer vacation and the peak tourist season.

Many people who come to Hangzhou will go out of their way to buy a "Bili Bili Cake" and a cup of "Luckin Coffee" before checking in.

Especially in the main store where Ye Ge, Yuan Guoxue, and Su Yue filmed the advertisement.

There are many people checking in there, and there is a vague phenomenon that it has become a tourist destination.

“The success in the first week shows that our marketing strategy is right.”

Wu Di from the marketing department said.

"Because the advertisement shot by Mr. Ye and his two colleagues has caused quite a stir, people are now talking about Luckin Coffee everywhere on the Internet."

Chen Shen smiled and said, "This is the first time I've seen this. Normally, people avoid ads, but the ad we put on Luckin Coffee on Bilibili has been viewed 5 million times! This is really too much.

This is the first time I have seen that someone would come to see the advertisement. This is really outrageous. "

Luo Ye hurriedly flattered: "This mainly comes from the overwhelming traffic of the three of us, Mr. Ye. The three of us, Mr. Ye, endorsed it. Not only did they not have to worry about overturning, but the effect was excellent and they even saved a lot of money." endorsement fees.”

Ye Ge, who was sitting in the main seat, smiled: "Okay, okay, don't flatter me. Marketing methods are important, but the most important thing is quality and reputation. Otherwise, things like traffic will be taken from the cake." Become poison!"

Ye Ge looked at the director of the product development department and said, "Director Chen, I still say the same thing. We have to launch a new product every month, and each season has its own corresponding new product. As for the R&D expenses, you don't have to save on them. The most important thing is that they taste good. Sometimes we can also launch some novel and niche drinks. Although the sales volume will not be that good, it can also add a gimmick."

"Okay, Mr. Ye!" Chen Wen nodded vigorously.

Chen Wen was actually a research and development executive of a beverage company, but he was poached by Xu Xin.

Ye Ge was also very curious at the time and asked Xu Xin, "How did you dig it here?"

Xu Xin rolled her eyes at Ye Ge and gave an extremely simple, but very reasonable answer: "I told him, especially when you are fighting in this big company, it is better to go to my side and show your strength. After all, he understands you." , or do I understand you better?”

Xu Xin said that after she said this, the other party followed her, and even brought his entire team.

Then Ye Ge hired some people from the R&D departments of other beverage companies to form the current R&D department of Ruixing Coffee.

Although the R&D department is patchwork.

But let’s not talk about it, it’s quite useful.

"Okay, that's it for today's meeting. Everyone is a little tired during this period. We must deal with the user's problems well. The most important thing is that there must be no food problems!

Who dares to have food problems? I will uproot everyone involved! Sue them all! Do you understand? "

Ye Ge's last words were very serious, and could even be said to be merciless.

Everyone nodded, indicating that they understood, and no one dared to touch the bottom line.

After this meeting, Ye Ge will take Su Mu, Su Yue and Yan Cici back to Linhai.

After all, my mother is still at home waiting for her to return.

As for Yuan Guoxue, her mother will be in Linhai this summer vacation, so she won't go back. Anyway, Yuan Mei bought a villa in Hangzhou.

Yan Cici could have gone back with Chen Ji, Wang Hui and the others, but Yan Cici said she would wait for Ye Ge, and Ye Ge couldn't say anything, so she could only agree.

After Yan Cici's confession, Ye Ge actually didn't have much contact with Yan Cici, and the relationship between the two was not bad, not too embarrassing.

Ye Ge drove the three of them back to Linhai, and Ms. Song came to pick up her son and the others at the airport.

"Cici, you can go back and eat with us." Song Yanxia said.

"No, auntie, I'll go back and eat. My mother must be waiting for me at home." Yan Cici declined with a smile.

"It's okay, it's okay. Your mother asked you to come to my house for dinner." Song Yanxia held Yan Cici's little hand.

"Eh?" Yan Cici was stunned for a moment.

"Your mother said there are some things, and neither your father nor you are free today."

(End of this chapter)

Chapter 526 Go and borrow some money from Ye Zi

When leaving the airport, Yan Cici didn't see her parents and thought her parents had mistaken the time.

In the end, Yan Cici didn't expect that her parents would actually ask Aunt Song to pick her up.

Yan Cici didn't know what happened to her mother and father, so they didn't come to pick her up today.

But Yan Cici couldn't refuse now and could only trouble Aunt Song.

After Yan CiCi had dinner at Ye Ge's house, Ye Ge drove Yan CiCi home.

"Would you like me to help you carry your suitcase up?" Ye Ge stopped the car at the gate downstairs of the community.

"No, it's not like there's no elevator in my house. I can just pull him over." Yan Cici didn't want to trouble Ye Ge.

"Okay, I'll leave first." Ye Ge nodded and didn't force it.

"Yes." Yan Cici waved her hand, "Be careful on the road."