In Tokyo, even the most fierce dragon is afraid of the hatchet

The same goes for other products, which should be of good quality and low price, and should not be put the cart before the horse or wasteful. After repeated discussions and multiple demonstrations, he finally decided to name this type of anti-brand and anti-trend product, which pursues simplicity, long-lasting durability and reasonable price as "MUJI".

It is different from commodities where the product comes first and the brand comes later. It is where the concept comes first and the product comes later. Moreover, all products must follow a unified design concept and embody the spirit of natural simplicity and rusticity.

So nine years ago, a promotional poster designed by Ikko Tanaka titled "The Reason Why It's Cheap" was placed in newspapers and distributed to people: "The whole body of a salmon is salmon. In the past, canned salmon removed the head and tail, leaving only the most beautiful belly in the middle. MUJI's canned salmon uses the whole fish as raw material, emphasizing no waste and maximizing utilization."

Nine years have passed.

MUJI has grown to more than one hundred stores.

However, Seiji Tsutsumi tossed and turned, unable to sleep all night, feeling very unhappy seeing the hundreds of millions of yen coming in every day.

As an economist and the god of Japan's retail industry, he has already sensed a huge crisis.

Listening to his friends' words of comfort, Seiji Tsutsumi picked up his wine glass and took a sip. He blushed and said dejectedly, "Midori-san says that I have a big business, but you don't know how painful it is for me to earn every yen!"

I'm not interested in money?

The happiest time of my life was when I was a university teacher.

It's a bad thing for Seiji Tsutsumi. The company earns billions of yen every day, but every yen he earns is painful.

If someone else said this, they would definitely ask you to give me this pain!

But the people present looked at each other with helplessness.

Mr. Di is sick again!

Just as Seiji Tsutsumi said in his reply to Hayato Ikeda, as a politician, my moral standards are still a little too high. I'll tell you when the day comes when my heart becomes as hard as stone and I lose my conscience.

However, since then, Ikeda Hayato has become the Prime Minister, but Seiji Tsutsumi has never returned to politics, because he is often condemned by his conscience and is not a qualified politician.

"Every yen the company earns, I am an accomplice of this consumerist society. Look, Minasan, this society is really getting worse with each generation, with consumption to death and material desires running rampant.

As long as something has a big brand logo, you don’t have to worry about no one spending a lot of money to buy it.

I tell you, if you print the CHANEL logo on toilet paper today, young people in Shibuya will start worshipping toilet paper tomorrow.

Now, they buy cheap goods from MUJI, but they are looking into the future, using credit cards to spend their next 20 or 30 years, pursuing brands. Don’t these young people have brains?”

"Yes! The average person has six credit cards, and the national debt ratio is 600,000 yen per person. It's a scary number!"

“This cannot be attributed entirely to young people’s consumption. To be honest, the debt ratio is more due to the loan amount for purchasing real estate…”

"Xiao Chi, you are drunk!"

Issey Miyake quickly interrupted Koike.

The biggest reason why Seiji Tsutsumi did not accept the Seibu Group was that he knew the consequences of real estate monopoly. You know, as the heir apparent, he has huge political influence. If he was not unwilling, Yoshiaki Tsutsumi, a bastard with no fame, would never have been able to inherit the Seibu Group.

But it is not convenient for outsiders to talk about the affairs of the Di family, even if they are friends of more than ten years.

What's more, today one-sixth of the land is still in the hands of the Tsutsumi family. Tsutsumi Seiji, who carries the bloodline and is a communist thinker, must be very uncomfortable with his family turning Japan into what it is today.

After everyone had eaten and drunk their fill, the party gradually ended with the nagging and complaints of Seiji Tsutsumi, who was almost an old man.

Just wait for the surroundings to gradually quiet down.

However, Seiji Tsutsumi tossed and turned, staring at the ceiling, and couldn't fall asleep.

Having studied Marxist economics in junior high school, he knew very well that every pore of capital was filled with filth and blood.

But now he has become the kind of person he hates the most.

Maybe it was because of the drunkenness.

The comrades from my youth flashed before my eyes one by one.

Even though many years have passed, he still can't forget the moment he was kicked out of the organization.

"Yokohama Ikuo, you are a scab hiding in the organization."

"..."

Chapter 199 Why Don’t You Get Married

With the intelligence support of Sanhe.

Nagano Nao arrived at Tsutsumi-fu the next day.

He was received by an old lady, who was in her fifties or sixties. She was not pretty but surprisingly kind. After he introduced himself, he came to the living room at the invitation.

After the hangover, Seiji Tsutsumi has returned to his normal self.

He is already in his sixties, looks average, a little thin, and doesn't look very dignified.

With dim eyes and droopy face, he looks like an ordinary old man.

But Naoto Nagano did not dare to take it lightly at all. This kind of person was a legend when he was young, and he was a giant in the three fields of politics, business, and culture. The other party might be able to detect his purpose with just one word from him.

How should I start?

Lord Tsutsumi?

Comrade?

Nagano Nao really wanted to slap himself.

He suddenly realized that compared to Tsutsumi Yoshiaki whom he had met, Tsutsumi Seiji, who had a fourth-level identity, was probably the most terrifying existence in the Tsutsumi family.

An idea struck.

Nagano Nao bowed 90 degrees with the etiquette of a student greeting a teacher and said, "Hello, sir. I am Nagano, a student, and I hope I will not disturb your rest!"

a student.

Seiji Tsutsumi was obviously a little surprised.

He never accepted any students in his life.

However, because of his works, many people call him "Sir".

Thinking that the young man was influenced by his work, Seiji Tsutsumi showed a friendly smile.

Please ask Naoto Nagano to sit down.

Tsutsumi Seiji then asked him why he came.

Nao Nagano said honestly: "Because Nagano is responsible for the Japan Life Insurance Asset Management Company, I have read Mr.'s criticism of consumerism and I am deeply worried about the current prevalence of consumerism overdrawing the future of the people and the country. So with the help of friends, I produced a program, hoping to call on society to pay attention to the social problem of population decline caused by current capital exploitation.

But because Nagano has little experience, I hope to get your guidance. "

Hear this.

The drunken look in Seiji Tsutsumi's eyes visibly brightened.

In today's world where young people are pursuing money, fame, and women, are there still such upright young people who care about social issues?

Looks very manly!

He must be a young man as upright as I was when I was young!

With this thought in mind, Seiji Tsutsumi said calmly, "What kind of program is it, Nagano, you can tell me about it."

"Well... Nagano brought a video tape. If it doesn't affect your time, how about you watch it first?"

"..."

The videotape was put into the VCR by Mrs. Di.

dong dong!

Arise, you starving slaves, arise, you suffering people of the world

Who created the human world?

We are the working people.

Everything belongs to the workers.

There is no room for parasites!

The most hateful are those poisonous snakes and ferocious beasts.

Eat up our flesh and blood.

Once they are wiped out,

The bright red sun shines all over the world...

The deep and stirring melody has the power to make your blood boil.

Nagano Nao observed Seiji Tsutsumi's expression calmly, but found that his eyes suddenly lit up and even a blush appeared on his face.

This made Nagano Nao very confused.

How can a man in his sixties, who has experienced so many legendary lives that ordinary people cannot experience, still be excited by a song?

But he didn't know.

What does this song mean in Seiji Tsutsumi's world?

Over the years, he has been hungover every day, accompanied by sake, but even with a hangover, he can't forget every little bit of the past.

He could only watch as his comrades were arrested, and assisted his father in signing the Japan-US Security Treaty.

His former comrades-in-arms paid with their blood for this, and even some girls died for it, but he betrayed the working class.

And with the passing of our comrades, the world has become dirty again, full of capital exploitation and oppression, and the red sun has never risen here.

And now.

Hear this song and hear your own voice in it.

It was like going back to forty years ago, when I was in the Central Chorus with my comrades, using singing to appeal to society and fight against those capitalists.

Listening to the song.

Yokohama Ikuo was stunned.

Naoyo Nagano would never have dreamed that this song contained the voice of Ikuo Yokohama.

People like him will never be able to understand what kind of faith and will the Red Ocean represented in the hearts of that generation.

that's it.

Apart from the singing, the house was silent.