I, Hiroshi Nohara, the star of Japanese cinema!

Ichiro Goya looked at his pager which was also vibrating wildly, and a hysterical rage that had completely violated his privacy appeared on his face which had already turned ashen!

He stood up suddenly, grabbed the phone on the table, and shouted into the microphone in a tone that was almost a roar: "Right now! Connect me to Tokyo TV! I want to find that bastard named Nohara Hiroshi! Right now! Right now!"

But at this time he didn't know what would happen if he really called.

There was only an impotent rage.

……

And at the center of the storm, in the office of [Nohara Hiroshi Independent Production Department], the atmosphere was one of triumphant carnival.

Hiroshi Nohara calmly looked at the 39.8% audience rating report, and a light and relaxed smile of a winner appeared on the corner of his mouth.

He knew that the war was over.

From the moment he decided to bring that plan that could revolutionize the era from the future into this world, the ending was already determined.

"minister."

Beichuan Yao, the reborn office director, gently placed a cup of freshly ground Blue Mountain coffee on his desk. A hint of anticipation crossed her capable, pretty face. "Osaka, Nagoya, Fukuoka... almost every local station's production department has called, specifically asking for you. They're congratulating you and TV Tokyo for setting a new ratings record for variety shows. They're expressing their respect for you and TV Tokyo. It's just that their tone... sounds a little unfriendly."

"Tell them I'm in a meeting." Nohara Hiroshi didn't even bother to raise his eyelids.

He stood up and walked to the huge floor-to-ceiling window, overlooking the steel city below him that had already gone crazy for him. His clear eyes flashed with a kind of high spirits as if he was about to rush to a new battlefield.

TV series, animation, variety shows...

Three seemingly insurmountable mountains have been trampled under his feet.

This feels pretty good.

But in fact, the controversy surrounding "Super Change Season 2" is really not that simple.

It even exceeded the expectations of the Japanese themselves!

Chapter 129: The Changing Trend in Japan! Meeting with Japanese Executives! Gaining Recognition!

This hurricane called "National Carnival" set off by "Super Change Season 2" instantly swept every corner of the entire Neon Islands that Saturday afternoon at a speed faster than the speed of light through telephone lines, radio waves and the most primitive word of mouth between people.

Tokyo, Chiyoda Ward, on the top floor of a heavily guarded trading company building.

"Section Chief! Please! Just one vote! Vote for us, Hokkaido!"

A long-time employee from Sapporo was making a request full of courage and hometown honor to his section chief, who usually seemed as dignified as the King of Hell.

The section chief frowned and wanted to reprimand him for his inappropriate behavior, but when he saw his subordinates from Osaka, Fukuoka and Hiroshima in the office looking at him with eyes full of "fellow countrymen", the reprimand on his lips turned into a helpless sigh.

"I know, I know. It won't happen again."

……

A Showa-era style single-family house in Osaka.

"Hello? Dad? It's me, Miyuki!" A girl who was attending university in Tokyo was holding the phone receiver and said in a coquettish tone, "Dad, please turn on the TV and watch 'Super Mutant ...

On the other end of the line came a powerful roar, full of Kansai accents: "Bakayarō! You unfilial daughter! You're turning your elbows outward! I'm from Osaka! I'll be from Osaka my whole life! I'm telling you, not only will I vote for the Osaka team, I'll also ask your mother, your uncle, your second uncle, and all your relatives in Osaka to vote for us, 'Naniwa Soul'! Just wait and see! Our Osaka creativity is the best in the world!"

The phone was hung up with a "click". The girl was stunned for a moment, then pouted and said, "Damn it, Dad! I want to marry a rich man from Tokyo in the future! I don't want to be a country bumpkin anymore!"

……

The train on the Yamanote Line should have been as crowded and silent as a can of sardines, but at this moment it was ignited by an unprecedented warm atmosphere.

"Hey, bro, which district are you from? Have you seen Super Mutant Ninja?"

"Me? I'm from Fukuoka! Our ramen creations in Hakata are amazing!"

"Tsk, what's that? Our Nagoya castle tower ninjas, that's art!"

"Stop arguing! Our Tokyo Snow Girl is a true masterpiece!"

People who have never met each other broke down the invisible barrier of indifference because of a common topic.

They argued and showed off like a group of fanatical fans cheering for their respective teams. Their heartfelt sense of belonging and honor for their hometown burned fiercely in this small carriage as never before.

This is no longer a simple variety show.

This is a national holy war with the entire Neon as the stage and regional honor at stake!

The flames of this war were soon ignited by the media, whose sense of smell was more sensitive than that of a hound!

The next morning, when the first ray of sunlight pierced through the clouds, a long-planned storm of public opinion swept across the entire Neon with an unmatched force.

The social section of the Toyo Keizai Shimbun, with an almost astonishing touch, elevated last night's national carnival to a whole new economic height.

[The dawn of a new era of variety shows: Hiroshi Nohara, a man who leverages a "sense of participation" to unlock a multi-billion dollar market!]

"...We must admit, we all underestimated that young man's ambition. While the entire industry was still trembling over that terrifying 39.8% viewership rating, he had already, on a higher level, laid out a plan that would subvert the entire consumer market. What he sold wasn't a program, but a sense of participation. He built not a TV station, but a platform. A massive vortex of emotional consumption capable of engulfing million Japanese citizens. This may be the new wealth code of our time, following the 'idol economy.'"

The commentary section of the Asahi Shimbun interpreted this phenomenal cultural event from a broader and more humanistic perspective.

[A cold era is being quietly melted by the creativity of a young man.]

"...For too long, 'indifference' and 'alienation' have weighed down our seemingly prosperous society like two invisible mountains. We live in the same city, ride the same tram, yet we each seem like Robinson Crusoe on our own isolated island. However, last night, a variety show called "Super Change" miraculously cracked this ice."

"We saw strangers shouting together for the honor of their hometown; we saw relatives thousands of miles apart, laughing and chatting over a common topic. That young man named Hiroshi Nohara, with the simplest and purest creativity, found a reason for our nation, long accustomed to indifference, to connect and warm each other. What he changed may not only be the ratings of a program, but also the distance between people in our time."

This argument, full of idealism, pushed Nohara Hiroshi's personal reputation to an unprecedented level, almost to the sacred height of a "social reformer"!

Even Weekly Bunshun, known for its sharp tongue and gossip, rarely put down its pen that was full of sarcasm and ridicule.

The veteran film critic "Xinkou Tang Shizi" wrote a brand new title in his column in an almost confessional tone, which was enough to make the entire Japanese television industry ashamed.

[God is indeed the God of variety shows! ]

"...I must offer my sincerest apologies to Mr. Hiroshi Nohara for my previous shallowness and ignorance. I once thought he was just a genius storyteller. But I was wrong, completely wrong. He wasn't producing a show at all. He was making the rules. A brand new set of entertainment rules that belonged only to him, named 'Hiroshi Nohara'!"

"He has rewritten the entertainment attributes of variety shows! He has given the public the ability to strengthen connections, reject indifference, and reject numbness! Hiroshi Nohara is using his style to change the times! He is changing Japan!"

"He used the simplest, purest creativity to inject a powerful dose of joy into our age, long eroded by boredom and numbness! From tonight, please allow me, as a devout believer, to pay my highest respects to this true god who has long stood at the pinnacle of our times."

"He changed Neon!"

For a moment, praise came like a tide.

The name Hiroshi Nohara is no longer just the creator of a ratings myth. He has been pushed to the altar of "symbol of the times" by the media, critics, and countless fanatical fans.

……

【Nohara Hiroshi·Independent Production Department】.

In the huge office, the air seemed to be scorching hot because of the ratings reports and public opinion analyses that were faxed in like snowflakes from all over the country.

"Minister! Minister! Look!"

Kei Tanaka, the head of the variety show department who has been completely transformed, came over with a report in his hand with an excited look on his face. The report was filled with the latest data about "Super Change" from all over the country.

"Within twelve hours of the program airing, the total number of votes cast through our payphone voting channel has... officially surpassed the three million mark! At a rate of fifty yen per vote, the revenue from this alone has exceeded one hundred and fifty million yen!"

"and this!"

He flipped to another report, which contained letters of intent from major advertisers. They were so densely packed that they practically filled the entire screen. "From last night until now, our department's hotline has been ringing non-stop! From automobiles to home appliances, from food to beverages, leading companies in almost every industry have sent in requests for sponsorship and product placement! The advertising department is going crazy! They say the exclusive naming rights for the second season have already been bid up to a whopping 500 million!"

Five hundred million!

This number exploded in the office!

"Five hundred million?! Oh my god!"

"The exclusive naming rights alone are almost enough to recoup the production costs?!"

"This is horrible!"

Everyone present subconsciously gasped, and their faces were filled with disbelief and horror.

They knew that this show would be popular, but they never imagined that it would be so popular, almost to the point of insanity!

"Minister...we...we have...created a monster that lays golden eggs..." There was an uncontrollable tremor in Kei Tanaka's voice.

However, Nohara Hiroshi just calmly looked at those numbers that were enough to drive anyone crazy. His clear eyes were like a bottomless lake, without any ripples.

He smiled calmly and said, "This is just the beginning."

At the same time, Nohara Hiroshi turned around and looked at his subordinates who had already been completely impressed by him. A confident smile appeared on his lips: "The real feast has just begun. We need to work harder!"

He knew that this fire called "National Carnival" ignited by his own hands had just begun.

What he has to do is to constantly add the best firewood to this raging fire, enough to burn out all the rules of the old era.

all of these.

It will all start with the first episode of the second season, announcing the list of winners of the previous issue, thus unveiling the story!

……

On the first Saturday of October, when the historic ratings report for the first episode of the second season of "Super Change" descended on Tokyo TV like a divine oracle spanning heaven and earth, the entire Japanese television industry was speechless.

The name Nohara Hiroshi is no longer just a symbol, it seems to have turned into a towering sacred mountain, stretching across the long river of time, leaving all those who come after him with nothing but sighs and a sense of awe.

However, in this boiling ocean full of carnival and shock created by his own hands, the young man standing at the center of the storm seemed to be in another dimension of time and space, turning a deaf ear to everything in the outside world.

On Saturday afternoon, the autumn sun shone through the huge floor-to-ceiling windows on the seventeenth floor, casting a warm and peaceful golden light in his overly spacious ministerial office.

The air is filled with the rich aroma of premium Blue Mountain coffee, intertwined with the fresh scent of ink on brand new paper, creating a soothing smell.

Hiroshi Nohara was not immersed in the joy of victory. He just sat quietly behind the huge desk, and the pencil in his hand moved smoothly on the snow-white drawing paper.

He is building another world, a warm harbor full of delicious food and human touch, unique to the late night.

'Jingle Bell--'

The red intercom phone on the table suddenly broke the silence.

"Director." Beichuan Yao's increasingly capable and steady voice came from the other end of the line. "This is Director Sakata's secretary calling. The Director wants you to come over."

"Yeah." Nohara Hiroshi put down his paintbrush, and there was no ripple in his clear eyes.

He knew that when a person's power was strong enough to change the rules, the rule maker would inevitably come in person.

Nobuhiko Sakata's office is more like a silent throne overlooking the entire kingdom of the production bureau than an office.

There is not much decoration here, only a set of heavy ebony office furniture and a powerful calligraphy of the four characters "Unmovable as a Mountain" on the wall, which silently demonstrates the absolute authority of the owner.

When Nohara Hiroshi pushed the door open, Sakata Nobuhiko was standing in front of the huge floor-to-ceiling window with his back to him.

The man who controls the lifeline of Tokyo TV's content was not wearing his signature high-end suit at the moment, but a loose dark blue kimono. His posture lacked the majesty of a director, but had a bit more of a simple and profound feeling.