Rebirth: From Internet to the Sea of ​​Stars

Chapter 236

Shopping festival, as the name implies, is a shopping gathering and festival. It is usually a gathering place for merchants to purchase discounted commodities, and it is also a rational place for consumers to purchase discounted commodities.

With the rise of tourism culture in the new millennium, various shopping festivals with various names have emerged in an endless stream.

The main national shopping festivals in later generations are basically:

**Shopping Festival: A joint promotion will be launched on November 11-16 with physical retailers across the country to create a **shopping festival, which will create a grand offline and online gala together with e-commerce Double 11.

This is also a shopping festival, just combined with Taobao.

E-commerce carnivals were basically created by one family and shared by the whole people, so you can see many shopping festivals.

According to statistics: each platform has its own shopping festival: Weipinhui 419, Goudong, Tengu Double 11, Taobao Double 12 and so on.

Take Tengu as an example: New Year’s Day in January, Valentine’s Day in February, Queen’s Day in March, Confession Season in May, June, September 99, October-November Double 11, Christmas in December.

There are all kinds of messy festivals, all to promote the products on the platform, and to sell more goods.

Although e-commerce platforms have eliminated a large part of physical stores, there will still be many stores that cannot be eliminated.

This is just demand. People are group animals. It is impossible to live on e-commerce platforms alone. Even if there is a takeaway platform in the future, many people choose to go to the store to eat.

So this is also forcing some businesses to transform, and this involves service-oriented industries.

More and more service-oriented industries occupy more positions…

It’s just that this is not what Su Cheng has to consider now. Those are too far away.

And this time, Double 11 was proposed by Su Cheng in order to make the platform famous all at once.

As time drew near, whether it was on TV stations or on the Internet, more and more advertisements were spreading overwhelmingly.

This time I also put a lot of effort into it, especially in the field of traditional media.

“Is everything ready?”

Cai Congxin nodded, “Everything has been arranged, but we have really transformed like this? What about the b2c business? What about Ali?”

Ma Yun smiled and said, “Don’t worry, haven’t we talked about it? We do it on both sides, but the main thing is to buy babies.”

Lao Cai was a little unhappy, “But the current situation in China does not know whether it will succeed, and the most valuable thing about c2c is the number of transactions, not the amount of transactions. We have worked hard, but the merchants are only in their early 30s. .”

Ma Yun is also a little bit depressed. Speaking of Taobaobao, it has been online for more than a year, but it has not kept up with the development of b2c. Seeing that Ali’s b2c is about to go on the market.

However, now they are doing c2c here, and investors are already quite dissatisfied.

In fact, the main reason is that they have been cleared out.

“No one is forcing you. You took the money to quit. Oh, now Su Cheng seems to be doing this mode. You suddenly jumped out. There is no such good thing.”

Lao Cai looked back at Ma Yun, “What are you muttering?”

Ma Yun shook his head, “Okay, let’s keep busy!”

This time not only Taobao is doing activities, but also Goudong, who has been revised, is also doing activities. It is also an activity done in conjunction with China Magnesium and Suning.

B2c is different from c2c, b2c is easier to trade the amount, c2c is singular, because the singular represents the future.

After all, b2c sells large-scale goods. A refrigerator and a TV are several thousand yuan. If you just sell 10,000 units, plus some other products, that’s a sale of several hundred million yuan. Forehead.

But this may require Taobao to catch up with the price of dozens of orders.

If e-commerce wants to go to the market, it is impossible to have only sellers, but also buyers. Because of many factors, domestic netizens have increased, and the implementation of 3g has been accelerated. This has led to a year-on-year comparison with the previous life. The network environment at this time is actually almost equivalent to 08 It’s time for the year.

In other words, it is at least 2 years ahead of the previous life, and next year the speed will have to increase by another year, because the smart phone is coming.

With buyers, it is not easy for everyone to develop a good shopping habit, so this time the c2c is mainly clothing, apparel, footwear and other products.

“Lao Ma, everyone on our side has also opened a payment channel for Taobao, and you can connect it there.”

Ma Yun nodded nonchalantly, there was no way, he had to agree, this is a major shareholder! Still the gold master behind himself.

However, in the future payment market, it seems that everyone is the only one paying family, and his transcendence status is unshakable, and then his payment is accepted.

“However, this is fine, because everyone is used to paying by everyone, and this time we pay by everyone, which can be regarded as showing our payment pass to everyone, when the user chooses to pay, look at the two payments Most of the channels will choose everyone to pay, but there are always some people who will try it out if I give some discounts!”

Thinking of this, Ma Yun patted his forehead, my God, this is a good opportunity for expansion.

Contact PayTong as soon as possible, and be sure to seize this opportunity.

On Renren’s side, Cinnabar is reporting to Su Cheng.

“Boss, didn’t you say that Taobao is not involved?”

Su Cheng smiled and pulled out a document from the drawer, “Nuo, this is the share certificate of PayTong. We are their major shareholder, the second largest shareholder in the top 100, what do you think?”

Cinnabar smiled, “I knew you wouldn’t make a loss-making business. Sure enough, there is something for you here, but…”

“This is just to help the development of PayTong. Let me tell you, look, Ma Yun will definitely make a fuss about payment. For example, using PayTong can save some money. Now PayTong has a lot of money on the account. It can also burn for a while.”

“Then you still?”

“In order to pay for the development of the field! We can’t just rely on the b2c platform on Goudong. How many people have used that? This is a good opportunity for everyone to develop each other, so it can be regarded as the best of both worlds.”

“And the most important thing is that as long as we win the Taobao market this time, we have entered every aspect, and our payment status will not be shaken. Do you understand this?”

Zhu Sha nodded, “You are to expand the payment field and market!”

“Yes, if users want to cultivate the habit of online shopping, they will be inseparable from our convenient payment method in the future.”

“By the way, how about our payment license application?”

Zhu Sha said with a smile, “The above has already been discussed at a meeting, but it has also put forward a request that 100% of the capital cannot be owned by foreign companies, and it is required to operate under supervision for a year, and there must be double supervision of the bank. !”.