Rebirth: From Internet to the Sea of ​​Stars

Chapter 266

After completing the fundraising here, Su Cheng went home. He was destined to be the busiest time during this period, and there were a lot of things.

Su Cheng looked at the dates on the calendar and was still very emotional. Originally, on January 9 this year, Apple released their iphone2g, but it wasn’t until half a year later, in June 2007, that Apple released their iPhone 2g formally. Roll out.

And now let alone go on sale, they can’t even launch it because of patents.

Su Cheng has applied for patents for functions such as multi-touch screen, double-tap to zoom in, two-finger zoom, border rebound or cross-border scrolling, slide to unlock, and button to wake up the screen.

Even Su Cheng, the outer packaging of the Panda mobile phone, has applied for a patent, which means that in addition to the baseband chip, this mobile phone also has gps and Bluetooth WiFi. Most of the other patents are under Su Cheng’s control.

Over the past few years, it has spent more than 300 million dollars in patent applications and acquisitions in two years, but these are all worthwhile.

When the era of smart phones comes, another smart phone dad will rise in the sky, and that is the future of technology.

Let’s first take a look at how many patents a mobile phone has.

At present, any mobile phone has at least hundreds of thousands of patents.

First design, the appearance of the mobile phone may have multiple design patents, such as the position and shape of the handset; the shape of the back; the overall shape and size; the style of the software interface, etc.

The second material, the material used in the mobile phone may have multiple patents, such as the patent of the shell material itself, the material manufacturing process, and the process patent when the material is made into various parts of the mobile phone.

The third function, various application functions in the mobile phone may have many patents, specific to calls, text messages, games, etc., there may be patents.

The fourth component, each component in the mobile phone may have multiple patents, such as battery, CPU, memory, camera, various sensors, power interface, USB interface, and the interaction between these components.

The fifth internal structure, the placement of various parts in the mobile phone, how to make it thin and light, how to dissipate heat, how to wire, etc., there may be many invention patents and utility model patents.

The sixth protocol, this is the most patented. Taking 4G mobile phones as an example, it uses 4G, 3G, 2G and other basic patents. Each communication protocol has tens of thousands of patents or more, otherwise the mobile phone will not be able to realize the communication function.

Others include Bluetooth protocol, wifi protocol, etc. Each protocol also has many patents, as well as various audio and video decoding protocols, such as MP3, mp4, and even jpeg image, text analysis, etc. There are protocols, and the amount of patents is huge.

It is still the 3g era, but Su Cheng’s layout in the 4g field is also leveraged, and one of the most important three chips is:

First: 4g patented technology. This is still under development. It is expected to be formally formed in 2008. Su Cheng is going to learn in 2006, start the 4g pilot program in 2008, and formally promote the 4g technology in 2009.

Of course, this also requires the cooperation of the state.

Second: It is its own industrial chain, first of all chips, with its own patented technology, although Qualcomm is still a big mountain on the head, it is not important anymore. Su Cheng is ready to acquire it.

Some other supporting products all have their own patents. These are also patents that Su Cheng began to acquire in the chaotic era. Many patents now seem to be nothing, so it is like Nokia and other companies that have purchased a lot of patents, and there is no way to buy them. Also won a series of signed documents such as the right to cooperate.

The third is your own lifi, isn’t wifi cowhide? However, in this area, Su Cheng has also acquired a lot of patents. At present, the era of lifi is 4g, and the prospects in the 3g era are not particularly clear. Therefore, there is no other way but to pay patent fees.

But in the 4g era, when everything becomes clear, with the help of lifi’s functions, wifi, and if Qualcomm can be acquired, then you can truly control the high-end level of the entire smartphone and sit as a dad.

These three key points are indispensable. If it is really successful, then it will really master the high-end intersection of the entire smart mobile Internet. At that time, anyone who wants to go in the past will have to pay for the road.

Speaking of which, many people may not believe that if a mobile phone is calculated as a whole, the patent fee alone will have to pay more than 200 US dollars. Of course, this is the 4g era. If the cost is added, a high-end mobile phone is at least about 350 US dollars. How do you come down?

But Su Cheng has solved most of these problems. If the above-mentioned series of layouts are completed, Su Cheng is confident that after the arrival of the 4g era, the patent fee for a whole mobile phone will be reduced to 50-80 US dollars, or even more. Low 30-50 dollars.

At that time, not only the cost can hit the entire world, but also more profits can be collected, and billions of dollars of income can be borne by the patents in hand each year.

Just like when Apple was at its peak, it accounted for 80% of the profits of the entire smartphone market.

This is the reason why Su Cheng wants to be a high-end mobile phone. It can not only establish a brand effect, but also generate a lot of profits.

At that time, I believe that Warwick can also rely on this. What they do is mid-to-high-end, and what they make up is a part of the market from the panda mobile phone.

And the Smart Phone Alliance is the mid-range market. After Su Cheng took advantage of an integration, he integrated all the well-known domestic mobile phone manufacturers, and he even integrated Huaqiangbei.

We have been doing this as early as when we were cooperating with Shenzhou. At that time, we were doing mobile phone integration solutions, that is, copycat mobile phones. After the arrival of smart phones, the low-end market for smart phones will be even more successful. A number of domestic mobile phone manufacturers have entered, and then combined with the integrated Huaqiang North, then the upper, middle and lower integration will be integrated.

It perfectly covers the mobile phone development needs of the entire world market. What if the computer cannot be sold abroad? Let’s compare our mobile phones!

This is the perfect look in Su Cheng’s eyes. When the panda eats the big head, the smartphone alliance eats the bones, and the low-end industry also eats soup, the survival of the entire industry will be extremely difficult.

Foreign mobile phone manufacturers are either trapped by Su Cheng’s patent prices or tariffs, etc., as well as preconceived brand effects. If they want to do this, they will pay a lot.

The five stars that Su Cheng pays most attention to are even more sad, because most of their funds are now invested in the LCD screen and memory market, and most importantly, the financial crisis is coming soon.

The subprime mortgage crisis actually began to ferment as soon as 2007 entered, especially in the second half of the year, when the scene of chaos and turmoil began directly at that time.

Su Cheng’s early deployment of the smartphone industry is to allow domestic mobile phone companies to eat the benefits of this time. By the time they will start selling at the end of this year, then as soon as the time enters into 2008, the financial crisis is coming, who has the energy to go. Deal with them?

By that time, one year will be enough for these companies to find their way of survival and establish a good brand effect, not to mention that there is a panda on it, which is the future technology that bears the big head.

Everything will start this year!

Su Cheng will be the father of everyone in the mobile Internet era! .