Rebirth of the Director in Korea

On March 1st, KBSTV Station’s opening year Moon-Fire Drama “Sassy Girl Chun-hyang” ended perfectly, with the highest viewership rate reaching 32.1%, which is worthy of the spring of 2005 The title of’Rating Champion’.

On the afternoon of March 4th, KBSTV Station hosted a grand celebration banquet for all production crew members of “Sassy Girl Chun-hyang”. The director of “Sassy Girl Chun-hyang” Jae-hee and Screenwriter Hong sisters (Hong Kyung-eun, Hong Meilan) rushed to a restaurant in Seocho District. Near the evening, the heroes and heroines of the play Han Chae-young, Jae-hee and the main actors Um Tae-xiong, Park Shi-eun, Lee In-hye and the others all rushed over, wiping the time.

The reporters who were waiting at the entrance of the restaurant were eager to see through, and finally saw the arrival of this group of actors. The camera in their hands kept shutter sound, and waved at them from time to time, hoping that these actors could stop and accept Let’s interview.

“Han Chae-young-ssi, what is the next filming plan? Will it be on the big screen?”

“Han Chae-young-ssi, you are revealed on the Internet Dating photos with Han Chae-young -ssi, are you dating?”

“Jae-ssi, can I interview you?…”

Fortunately, the heroes and heroines arrived in a staggered way. Otherwise, I don’t know how many unscrupulous reporters have deliberately made difficult questions! They can write flowers when it’s okay, not to mention a little ambiguity. One person wearing a plaid shirt and another person wearing a plaid jacket can be said to be lovers’ shirts, so they can’t believe this group of entertainment. Remember the mouth.

After taking photos of each of the actors, the reporters outside the restaurant walked almost in small groups.

The celebration banquet of “Sassy Girl Chun-hyang” was not made public. After all the production crew members arrived, the restaurant also hung up the sign of’suspending business’, they thought When I went in for interviews, I just couldn’t escape the sharp eyes of the restaurant staff. I didn’t dare to let them in without invitations.

A group of hard-pressed reporters squatting at the entrance of the restaurant, through the gaps in the glass windows covered by the curtains of the restaurant, you can see the silhouette inside. There was constant laughter in the room, but it didn’t matter to them no matter how lively there was.

Anyway, the purpose of this visit has been achieved. A few photos, a few words of introduction, and the caption “Sassy Girl Chun-hyang” for a celebration party. Many celebrities are present, Han Chae -young Jae-hee avoids interviews with reporters’, so the news will be made, and the money will be earned, so there is no need to be scolded by the editor-in-chief.

Early in the morning of 2nd day, news about the ratings and celebration banquets of “Sassy Girl Chun-hyang” dominated the headlines of the news. Naturally, the reason was that “Sassy Girl Chun-hyang” had It has been quite topical and popular since it was broadcast.

“Sassy Girl Chun-hyang” adapted from South Korea’s traditional folktale “Chun Hyang Chuan” has been supported and loved by many viewers since its broadcast, and moved the background of the original story to modern times. Not only there is no sense of disobedience, but also switching to ancient times from time to time, which adds a lot of fun to the play.

32.1% of the viewership rate represents the audience’s degree of love. There is no doubt that “Sassy Girl Chun-hyang” has been successful.

“The highest ratings are 31.2%. “Sassy Girl Chun-hyang” leads the TV series this spring.”

“”Sassy Girl Chun-hyang” hosted a celebration banquet, Han Chae-young, Jae-hee is present together.”

“The anecdotes behind the shooting of “Sassy Girl Chun-hyang” Production crew!”

…………. ……..

Early in the morning, Kim Jae-yeol sitting in the office threw the newspaper in his hand onto the table and resisted He rubbed his temples with a headache, his face was distressed, and his brows were tightly wrinkled together to form a “Chuan” character. Since the past few days had not been able to rest well, dark circles also came up quietly.

‘Hey…’

Kim Jae-yeol sighed silently in his heart, and looked at the ratings of other people’s homes, and then looked at his own home. It’s really constantly comparing oneself to others will only make one angry.

In the past few days, Kim Jae-yeol finally negotiated with the PDs of TV Station about the relevant matters, but the ratings were delayed because of the strike, and how can I compensate them?

Just like the big production “Sad Love Story” in the station, which is a big production of more than seven billion, there is no other work that can match it before, but what about the ratings? Only pitiful 18.7%, which is still the highest ratings.

How can Kim Jae-yeol get angry? Look at the ratings of KBSTV Station’s “Sassy Girl Chun-hyang”, and then look at “Sad Love Story”. It’s good if you don’t get angry. Up.

If it is not the same time without comparability, then KBSTV Station, also as Water-Wood Drama’s feature-length TV series “Poseidon”, unintentionally gave Kim Jae-yeol a head start. Unlike “Sad Love Story”, the ratings continued to decline after the broadcast, the ratings of “Poseidon” have been rising all the way, and the highest ratings of the latest episode of the broadcast broke 30%.

Not to mention the TV series “Spring Day” with which SBSTV Station competes. As the first TV series starring after the comeback of the most popular actress Go Hyun-jung 10 years ago, it has attracted a lot of audiences. attention.

Its first episode of 30.1% of the popular ratings ushered in a good start. It defeated the “Sad Love Story” led by Kwon Sang-woo and Kim Hee-sun by a large margin, and became a recent one. The first episode with the highest ratings in the South Korea TV drama market surpassed the ratings of “Dae Jang Geum” and “Lovers in Paris”, setting a record for the first episode in recent years.

The ratings of the three major TV Stations are at the bottom, which makes Kim Jae-yeol feel uncomfortable.

Although he also knows that there are many reasons for the low ratings, but you must know from the script to the choice of the main actors, to the investment, “Sad Love Story” is definitely a hard work, but The ratings are still so worrying, which made Kim Jae-yeol think about it, but couldn’t understand what was going on.

“Chief Kim, Jung Hyuk-jae PD is here.” I was thinking, but when I heard someone tap on the office door, the secretary Young Lady came in and introduced her mouth.

“Oh, then please come in.” Kim Jae-yeol put these questions behind his head, staring at the door, and when he saw Jung Hyuk-jae coming in, the corners of his mouth rose. Big smile.

“Oh, Hyuk-jae~ah, how come you have time today? How about the shooting of Production crew?”

Jung Hyuk-jae walked in and faced Kim Jae-yeol’s question was replied: “Production crew is on the right track. Today I came here mainly to talk to Chief Kim about follow-up promotion related matters.”

“Okay, then we will be together. Let’s talk.” Kim Jae-yeol said with a smile, let the secretary come in and poured two cups of tea, then said Kim Jae-yeol and sat next to Jung Hyuk-jae on the sofa.

The results discussed at the meeting yesterday were exchanged with Kim Jae-yeol. Although Kim Jae-yeol does not have much contact with the Internet, (after all, he cannot be forced to be a young man Old man is exposed to such advanced technology), but Kim Jae-yeol is still optimistic about the development of the network.

Just like SBSTV Station’s “Spring Day”, before it was broadcast, the number of broadcasts of the trailers on the Internet alone reached 5000 times a day, which is the same as last year’s “Lovers in Paris”. “Compared with 1,000 times a day, the ratings of the first episode of the first broadcast broke 30%, which is not surprising.

In general, the publicity plan produced by Jung Hyuk-jae is to closely link traditional media and modern networks.

From the trailer to the side-by-side video, TV Station’s promotional video, newspapers and magazines, and the Internet, each action is to attract the attention of the audience. Not only that, Jung Hyuk-jae even proposed to build a special website about “Super Rookie”. You don’t need a fancy interface, just use it, as long as you can upload some news, highlights photos and videos.

In addition, the main actors in Production crew will visit the discussion section of “Super Rookie” from time to time to answer some of the questions that netizens are more concerned about. It is also equivalent to a fan meeting on the Internet. It is to prepare for the promotion of “Super Rookie” before the broadcast.

While listening to Jung Hyuk-jae’s introduction, Kim Jae-yeol nodded from time to time, or lowered his head to meditate, considering the feasibility of such publicity. If a TV series wants to win more attention, in addition to its brilliant plot, publicity is also an indispensable aspect. These few suggestions made by Jung Hyuk-jae are not bad, but some are something he has never seen before. Yes, this made him have to think about it for a few more minutes.

If you say that “Sad Love Story” is one of the few Waterloo in the past few years, then Kim Jae-yeol definitely does not want to see “Super Rookie” repeat the same mistakes, he must consider his own prospects .

Seeing that Kim Jae-yeol was lost in thought, Jung Hyuk-jae did not bother and waited patiently for his response.

After more than ten minutes, Kim Jae-yeol finally raised his head, looked at Jung Hyuk-jae nodded with a smile in front of him, and said: “Then do it according to your publicity method!”

The purpose of coming this time has been achieved. After Jung Hyuk-jae said aloud, he was ready to leave. He didn’t want Kim Jae-yeol but stopped him.

“Hyuk-jae~ah, have you seen the entertainment section of “Chosun Ilbo” today?” Kim Jae-yeol asked suddenly.

‘Entertainment section’?

Jung Hyuk-jae was a little puzzled why Kim Jae-yeol asked, but he still shook the head and responded: “I haven’t read it yet.”

I’m busy filming, and wherever I have time to pay attention to entertainment, I haven’t even turned on the TV when I go home. Generally, the younger sister dominates the TV.

Hearing what Jung Hyuk-jae said, Kim Jae-yeol got up and went to the desk, picked up the newspaper on the desk and put it in front of him, “Sassy Girl Chun-hyang from KBSTV Station “It’s over, how do you watch this TV series?”

“Ting is a good TV series, funny and warm, and the ratings can prove everything.”

Although it belongs It’s an enemy TV series, but Jung Hyuk-jae still speaks frankly. In fact, even if he degrades “Sassy Girl Chun-hyang” to the ground, the result of 31.2% of the ratings cannot be changed. Earn money earn money.

Even if I say this, it is probably not what Kim Jae-yeol wants to hear. How can the person who cleans up the small faults and shoot the flattery win the respect of the other party.

After hearing Jung Hyuk-jae’s blunt words, to be honest, Kim Jae-yeol felt a little disliked in his heart, but he quickly suppressed this dislike to the bottom of his heart, because he Know that these all are facts. Moreover, if Jung Hyuk-jae has changed the method to belittle “Sassy Girl Chun-hyang”, then he should get to know Jung Hyuk-jae again.

Fortunately, although Jung Hyuk-jae’s words are a bit unpleasant, they are all facts. Kim Jae-yeol nodded, and then asked: “Then you think “Sassy Girl Chun-hyang” has won the ratings Where is it?”

“Simple and warm!”

Jung Hyuk-jae briefly summarized, this made Kim Jae-yeol in front of him feel refreshed, and he raised his ears to prepare. Then listen to his next answer.

“In fact, “Sassy Girl Chun-hyang” is dressed in the coat of “Chunhyang”, but it changes the background to modern times. In fact, it is also a traditional Korean drama of’two men and one woman’ Mode, or you can add a crush on a person, two men and two women.”

When it comes to TV dramas, Jung Hyuk-jae feels that he can’t finish talking. In the previous life, I admired the screenwriter level of the Hong sisters very much, and adapted a traditional folklore without the slightest bit of sadness.

Although there are spoofs that subvert the original at the end of each episode, for example: Chunxiang asks Mrs. Guan to belittle herself in order to be famous for being a fierce woman; Menglong is drunk in the fragrance of beauty, and has no interest in Nine Days Lover. Nostalgia…

It is also this evil taste that makes the plot of the story bring a sense of absurd pleasure.

The two met again. In Chunhyang’s meeting, it was the scenes of the classic Korean dramas, from “Winter Sonata” to “I’m Sorry, I Love You” to “Full House”.. …. The audience who saw here couldn’t help but smile knowingly, as if they had discovered some little Secret.

“The audience wants to watch it is actually such a simple and enthusiastic TV series. When they see their eyes, they are warm in their hearts.”

Jung Hyuk-jae said a lot, Kim Jae-yeol also listened carefully. He was not a director. To get an analysis similar to Jung Hyuk-jae, Kim Jae-yeol asked himself that he did not have such skills.

“If you came to film “Sad Love Story”, what would you do?”

Kim Jae-yeol suddenly asked, this question made Jung Hyuk-jae stunned After leaving the place, neither of them spoke for a while.

Why does Kim Jae-yeol ask? Jung Hyuk-jae knows some of the reasons. It’s nothing more than “Sad Love Story”’s recent sluggish ratings. The first episode’s ratings are still 18.3 %, the second episode reached 16%. After these days, Kim Jae-yeol has been forcibly under pressure from the upper echelons, so it’s natural to have a hard time.

Jung Hyuk-jae thought for a while, then said in a deep voice, “If you let me be the director, I will change an actor.”

“Who?” Kim Jae -yeol asked suspiciously.

“Yeon Jung-hoon -ssi.”

Seeing that he had said the answer, Kim Jae-yeol still looked at him puzzled, Jung Hyuk-jae explained: “There are many reasons for the ratings of “Sad Love Story”. I think the most important one is the choice of the male second.”

“Yeon Jung-hoon -ssi’s acting skills are not enough to support The role of the male number two naturally weakens the second main line of the story, and the story of the plot is not as good as it used to be…”