Rebirth of the Director in Korea

When the ratings of “My Lovely Sam-soon” exceeded 20% and reached 28.5%, everyone had already seen its potential, but when the ratings of the third episode came out At the time, everyone was still dumbfounded, which is really scary!

35.6%!

The ratings have not only broken through 30%, but also reached a staggering 35.6%. Breaking 40% is a matter of minutes!

This is definitely a big hit TV series. Many people in the TV circle, whether they have heard of it or read the news, have found the full series that are currently broadcast and watched a few times. Every time, because they are also wondering, they are also people in the TV drama circle, why can all these TV dramas shot by Jung Hyuk-jae achieve such dazzling results?

Long before the TV series “My Lovely Sam-soon” was broadcast, Woo-jin Publishing House had already started the novel version of the promotion with the trend of the TV series “My Lovely Sam-soon”. Although it is a bit of a ride on MBCTV Station, it’s the same novel and TV series. Whether it’s for Woo-jin Publishing House or MBCTV Station, the advantages outweigh the disadvantages. After all, everyone knows that Propaganda is never as simple as 1+1=2!

In addition to borrowing the tailwind from MBCTV Station, Woo-jin Publishing House also used the title of’Jeon-woo’ when promoting the novel version of “My Lovely Sam-soon”. “Love Story in Harvard” novels are very popular. The title of’Jeon-woo’ has already occupied the top spot in youth romance novels. No one dares deny the success of’Jeon-woo’ in novel publishing.

‘Jeon-woo’, the author of the novel “Love Story in Harvard”, is the latest masterpiece-“My Lovely Sam-soon”, which explores the love stories of 30 generations of ordinary women! ‘

From the Internet to the physical storefront, the publicity offensive is fully spread. It is estimated that the publicity costs alone will cost a lot of money. Woo-jin Publishing House is particularly attentive to the sales of “My Lovely Sam-soon” this time, because it has “Love Story in Harvard” as an example, and the editors who have seen the novel version of “My Lovely Sam-soon” also They are full of praise. Among them are several gold medal editors of publishing houses, who have given extremely high evaluations after reading this book.

“The novel is very good, although it is not clear how this novel will be adapted on the TV series, but with Jeon-woo-ssi’s writing ability, the ratings of this TV series are definitely not low!”

“I’m very optimistic about the sales of this novel. This time, we can definitely top the sales of this quarter’s novels. For Jeon-woo -ssi, I am very confident!”

It is precisely because of the words of these gold medal editors that Woo-jin Publishing House is determined to increase its publicity campaign for “My Lovely Sam-soon”. Billboards, brochures, and offline This kind of event has been held many times, the sole purpose is to “My Lovely Sam-soon” novel version.

Businessmen have always been profit-seeking, and this is no exception. It is precisely because of the potential of the novel “My Lovely Sam-soon” that this has prompted Woo-jin Publishing House to make a decision. Such a determination.

In the office of Woo-jin Publishing House Publishing Management Department, Kwon Yoo-rim holds the latest ratings from TNSSouth Korea and AGBSouth Korea. The smile on his face never stops. Jung Hyuk-jae did not disappoint herself this time, and the rate of increase in the ratings of “My Lovely Sam-soon” is really amazing!

“Director Kwon, do you think our printing plant still needs to be ready for additional printing at any time?” A staff member stood in front of her and asked cautiously.

“How is the sales of the 200,000 copies printed?” Hearing the words of his subordinates, Kwon Yoo-rim put down the viewership statistics table in his hand and asked.

“Here is the statistical table of sales. The figures in the statistical table are as of the day before yesterday. As for the sales of yesterday, the sellers of various regions have not sent yesterday’s results, so the figures may be There are some errors.” The staff was afraid that Kwon Yu-ri was not clear, so they explained.

“Okay, I see!”

Kwon Yoo-rim raised his eyebrows and said lightly, then turned his attention to the table in his hand, his eyes slowly Slowly scanning the statistics on the form, thinking about something in his heart.

Because of the sales of “Love Story in Harvard”, Woo-jin Publishing House was relieved a lot when publishing “My Lovely Sam-soon” this time. 200,000 copies have been printed in batches. Obviously, I am confident that Jung Hyuk-jae has the pseudonym “Jeon-woo”.

But when she got the statistics table, she realized that there is a gap between ideal and reality. Not everyone’s ideals will become reality. At least for Kwon Yoo-rim, this The sales volume of the novel version of “My Lovely Sam-soon” definitely can’t be called how beautiful it is.

75218!

With a sales volume of more than 75,000 copies, If is definitely a good sales volume for a newcomer writer, but for’Jeon-woo’, the name “Love Story in Harvard” For best-selling authors who have sold hundreds of thousands of copies, this time this time can definitely be called Jung Hyuk-jae’s Waterloo.

The TV series “My Lovely Sam-soon” has been on the air for two weeks. The third episode was just broadcast last night, and the ratings have successfully broken the 30% threshold, reaching an amazing 35.6%. Ratings.

But the difference is that the sales of the novel version of “My Lovely Sam-soon” has gone from more than 10,000 copies on the first day to thousands of copies every day. The sales of the novel have been showing Kwon Yoo-rim is a little puzzled by the downward trend.

According to the truth, a successful TV series does not say how big a promotional effect it plays, but it is reflected in the sales volume. There will certainly be a certain degree of fluctuation, but it is a bit bleak in front of you. Sales, Kwon Yoo-rim thinks it is quite big.

“Director Kwon?”

The subordinate on the side frowned when he saw Kwon Yoo-rim in front of him. He was already a little nervous. She trembled, but at the end she mustered up the courage to ask, who made the female boss of the iceberg in the publishing house look good?

The subordinate’s soft question awakened Kwon Yoo-rim, who was in deep thought, lifts the head to look at him, and deliberately ignored the love in his eyes, Kwon Yoo-rim waved his hand Said: “Okay, I know the sales situation, you go out first!”

“Yes!”

Hearing Kwon Yoo-rim’s cold words, the male subordinate seemed There was still some dismay, but in the end he left the office lightly, and finally reluctantly looked at Kwon Yoo-rim, and then gently closed the office door.

Kwon Yoo-rim stood up when he heard the sound of closing the door. Without subordinates in front of him, Kwon Yoo-rim no longer showed the color of the iceberg. He stood up and walked around the table. In the circle, a look of anxiety is also written on one face. Who made the novel sales of “My Lovely Sam-soon” not reach the expected goal this time?

When the agreement was signed with Jung Hyuk-jae, in order to snatch Jung Hyuk-jae’s new book from several other major publishing houses, Woo-jin Publishing House gave Jung Hyuk- Jae made a huge concession. In terms of royalties, Woo-jin Publishing House gave a basic royalty of 12%, plus a gambling agreement.

Of course it’s not a gambling agreement. It just means that the royalty will be linked to the ratings of the TV series. If it reaches 30%, the royalty will increase to 13%. If the rating reaches 40% or more, the royalty will be The corresponding increase to 14%, if the audience rating reaches 50%, then the royalties will be directly increased from 14% to 20%. After all, with the advent of the Internet age, the current TV drama environment is not as good as before. The rate of breaking 50% is definitely a happy event worthy of a big book, and it will definitely promote the sales of novels!

“What the hell is going on? Did something go wrong?” Kwon Yu-ri was circling in the office, recalling all aspects of the novel from promotion to sales, but Thinking back again, I really didn’t want to understand what went wrong!

Like the gold medal editors in the company, before the novels were officially released, Woo-jin Publishing House specially selected a batch of hardcover novels and sent them to some newspaper and magazine editors, and another batch was the novel hobby. In front of the readers, in addition to letting them collect it, at the same time a form-style questionnaire should be collected to calculate the praise rating, and the praise rating will be related to the first printing volume of the novel.

About the novel version of “My Lovely Sam-soon”, everyone gave a high evaluation, and the praise rating reached 91%, which means that this is a classic romance novel.

But the actual sales have told Kwon Yoo-rim the truth of one thing, that is, ideals are not equal to reality!

I was thinking about how to remedy the sales-related matter, but the ringing of the phone on the desk interrupted Kwon Yoo-rim’s next thoughts. I glanced at the caller ID on the phone. Because it is an internal short number in the company, Kwon Yoo-rim knows that this call is from his father’s office.

“Hello!”

“Hello Director Kwon, the chairman has something to tell you, please come over to the office!” A young girl said softly through the microphone When it came, Kwon Yoo-rim couldn’t help but frowned.

“Okay, I see, this will be over!”

Hang up the phone, Kwon Yoo-rim thought about it, and decided to pick up the sales statistics table and press Her guess, this time father called himself the past must also be related to this matter.

Walking out of the office, several staff members passing by saw that they stopped Gabe to greet themselves, Kwon Yoo-rim nodded gave a gesture and left.

I pushed open the door of my father’s office, the girl who called me just now was waiting for her arrival at the door. After seeing Kwon Yoo-rim, she hurriedly stepped forward and took her hand. The file box in the hand, said with a smile: “Director Kwon, you are here, the chairman is waiting for you in the office inside!”

“Okay, I know! Just give this to me “Kwon Yoo-rim took the file box from the secretary’s hand again, then turned and walked into the office, closing the office door by the way.

“Here?” Hearing the sound of the door opening, a man in his fifties sitting at his desk lifts the head. Although he looks a bit old-fashioned, his hair is still as black as the youngster. You Liang, he smiled and looked at his daughter, “Sit there when you come,”

“Dad, I heard you called me, what’s the matter?” Kwon Yoo-rim sat on the sofa , Did not ask the others, said bluntly.

“Yes, I asked you to come here. I have something to say.”

The middle-aged man sat up straight, closed his big belly, and looked at The second female who looked at her said, “I heard that the sales of the novel version of “My Lovely Sam-soon” has not broken 100,000 copies yet?”

Kwon Yoo-rim is not surprised at all for his father Here you get the sales statistics table before you. After all, he is the company’s big boss.

When he said that, Kwon Yoo-rim did not evade anything, nodded and replied: “Yes!”

“When the contract was signed, how much did you give in royalties? “

“The basic royalties are 12%, and there are floating royalties linked to ratings.” Kwon Yoo-rim replied.

After listening to his daughter’s words, the man stood up and said: “I remember the first lesson I taught you when you were young was about’giving up’, because shopping malls are like battlefields, blindly attacking absolutely It’s not advisable, sometimes you need to give up! It seems to give up, but in fact you get a lot more than give up!”

“When I was young, I always thought you were a smart girl , And you have to learn more about these things in the market than your big brother, and understand more. I don’t think I need to tell you the story that I told you when I was a kid, right?”

After listening to her father’s words, a trace of struggle flashed across Kwon Yoo-rim’s face. It seems that her deep in one’s heart is also struggling at this time. Not long after, Kwon Yoo-rim lifts the head again and looks firmly at it. My father replied: “Dad, I decided to wait a little longer!”

The answer seems to be a little different, but the man still laughed. Regarding his daughter’s decision, he is the father She also expressed her understanding. After all, it was a project she brought out by herself. If the sales volume is not good, her face is definitely not good.

“Since you insist on doing this, then you have to face the current difficulties, many things are not as simple as you think, just like the sales of “My Lovely Sam-soon” this time !”

“Since you have made this decision, then you have to take care of the consequences of failure!”

Kwon Yoo-rim nodded said that he was clear.

“Okay, then you go out first!” The man waved his hand, Kwon Yoo-rim walked out the door and gently closed the door, looking at the back of the extremely tall father who has been in mind since he was a child , It seems that his waist is a bit bent compared to a few years ago, and his body is not as good as it was a few years ago.

Walking out of the chairman’s office, Kwon Yoo-rim came to the marketing department, the file box slapped on the desktop with a snap, Kwon Yoo-rim glanced at all the members in the department, He opened his mouth and said: “Let’s have a meeting!”