Rebirth of the Director in Korea

Ending the premiere ceremony of “Welcome to Dongmakgol”, Jung Hyuk-jae personally delivered Han Ga-in to the car, watching Ga-in’s distant beautiful movie, Jung Hyuk-jae watched for a few seconds, then turned around and walked into the theater again, and what was waiting for him was a film promotion meeting about “Welcome to Dongmakgol”.

I came to a Conference Hall in the MAGEBOX theater. Chief-In-Charge and Park Kwang-hyun of CJ Entertainment, who are in charge of the distribution work this time, have already started talking.

When someone pushed the door in, the two lifted the head together. When Chief-In-Charge of CJ Entertainment saw Jung Hyuk-jae, he immediately smiled and stood up to greet him. He also said: “Jung Hyuk-jae -ssi, I wanted to meet you a long time ago. Who would have thought that there has been no time.”

“Where, Team Leader Lee, please sit down! “Jung Hyuk-jae stretched his hand over a chair and said.

“Eh, what I said is the truth. Many young girls in our company mentioned their favorite TV series. One said “I’m Sorry, I Love You” and the other said “Super Rookie”, the most discussed in the past few days is “My Lovely Sam-soon” directed by you!” Lee Sung-in said as he touched his beard and smiled as a compliment.

Lee Sung-in, who is in his forties, seems very sleek, and a few casual words brought the relationship between the two closer.

“Team Leader Lee, you also saw today’s premiere ceremony, then we should determine the focus of future publicity?” Without any other gossip, Park Kwang-hyun took the lead to ask questions Tao.

“Well, let’s talk about it.” Hearing Park Kwang-hyun’s eagerness, Lee Sung-in didn’t have to say too much, and said, “This time, we have a total of Sixty newspaper and magazine columnists and film critics were invited. The feedback received from the audience was that the rating was 95.4%, which is a very good number.”

Listen to Lee Sung -in Saying that, Park Kwang-hyun was a little worried at first, but the heart hanging in midair at this moment is finally let go.

There are many processes for a film from preparation to release. It is not that it can be explained clearly in a short while, and the negotiation with the distributor CJ Entertainment at this time is even more costly. It was almost half a month’s time, and finally this was negotiated.

In fact, the main conflict and entanglement between the two sides lies in the proportion of the publicity cost.

It is very common for a film to be handed over to a professional distributor after the production is completed. In fact, most films are like this. After all, distributors with strength and background can be said to be the best backers in the movie circle. Chamber of Commerce withholds part of the distribution agency fee, but if it is properly advertised, then the final profit must be more than Jung Hyuk-jae and Park Kwang-hyun go alone to negotiate with the theater.

Generally speaking, there is a fixed percentage of the box office share between theaters and producers. Each movie ticket contains 5% of the Film Promotion Committee’s special fund and 3.3% of business tax. The remaining 91.7% belong to theaters and producers. Of this 91.7%, theaters (including theaters) account for 52.3%, and film owners (including distributors) account for 39.4%.

Among them, the distributor has to deduct a certain percentage of the distribution agency fees and promotional expenses that belong to the film’s box office, and the rest of the box office really belongs to the producer.

This time the negotiation with CJ Entertainment can be said to be the most difficult time for Park Kwang-hyun. As a well-known figure in the industry, CJ Entertainment has capital and strength. If is some small system For the film side, they will definitely gnaw a bite of meat fiercely on them.

However, the movie “Welcome to Dongmakgol” is different.

Before the premiere ceremony, Park Kwang-hyun also held a small trial screening. The main participants were the main distributors of domestic films in South Korea, and the distributors who participated in the trial screenings were agents People have a certain aesthetic insight. Whether a movie is good or not, and whether there is a potential market, it can be seen at a glance in many cases.

The movie “Welcome to Dongmakgol” belongs to such a film.

In fact, not only CJ Entertainment, but also several major domestic distribution companies, such as ShowBox, NEW, etc., are very interested in this movie, but in terms of distribution agency fees, the ratio they want is really It’s too much. It may be because Park Kwang-hyun is a new director. They stuck the distribution agency fee at 20%. This proportion directly accounts for one-fifth of the film’s box office, which means that it is deducted. After paying for the distribution agency fees and publicity fees, the two estimated that they could only make one hard money, which was unacceptable for Park Kwang-hyun and Jung Hyuk-jae.

When the two of them struggled, CJ Entertainment brought them good news.

CJ Entertainment set the distribution agency fee at 12%, but Park Kwang-hyun is responsible for the publicity fee, which makes Jung Hyuk-jae and the others reluctant to give up.

After nearly half a month of arduous negotiations, the publicity fee for the movie “Welcome to Dongmakgol” is finally set to be responsible for 35% of CJ Entertainment, and Jung Hyuk-jae and Park Kwang-hyun are responsible for 65% Such a ratio.

After the contract between the producer and the distributor is negotiated, Park Kwang-hyun and Jung Hyuk-jae, as the producers, and CJ Entertainment have to discuss the movie splitting model with the theater.

Like Hollywood, the center of the world’s commercial movies, there are also three accounting models to choose from in South Korea.

first is a fixed proportion of accounts.

second is that the theater will pay a fee to the producer to buy out the film, and then all the box office of this film will be owned by the theater.

Third is Hollywood’s most popular splitting model, that is, stepwise splitting: in the first week of some blockbuster films released by Hollywood producers, the producer can take 80% of the box office and the theater only 20% can be taken away, so that the producer can recover the cost as soon as possible while taking advantage of the popularity of the film. However, as the film’s release time becomes longer, the box office allocated to the filmmakers will become less and less, the second and third weeks are around 60%, and the all around may only be 20%.

The splitting mode determined at this time is the third, which is a stepped splitting.

“Among the movies of the same period released in August this year, I took a look at the lineup. There are not many movies that threaten us.” Lee Sung-in first explained.

“The “Green Chair” released on June 10th, although the relationship between a woman in her thirties and a juvenile boy and his sister has attracted widespread attention in the society, it is also at the box office. It has reached a new high, but because of the large number of out-of-place performances in the film, the rating of the film is R18. This is a deficiency of Innate, especially since it has been in theaters for two months, so it is not to be afraid.”

” As for the “Sounds of Female High School Ghost Story” and “The Curse of Red Shoes” released at the end of June, and “The Kindly Gold” in July, these three are all horror and thrillers, and our movie viewers There is no crossover, so there is no need to pay too much attention.” When talking about this, Lee Sung-in first paused, sorted out his word order, and then continued: ” So there is no threat to our movie in August. It’s just that attracting youngsters and families as much as possible is the focus of our next movie promotion. After all, our movie classification is suitable for everyone!”

In the summer and autumn of South Korea, especially in August, September, and October, there is a custom of enjoying the coolness. This’refreshing’ is not the meaning of enjoying the coolness in a broad sense, but the theme of Ghost God or horror will bring people. It’s psychologically chilly, which is why there are various cool-enjoying specials on variety show programs, as well as the situation that horror films get together.

It can be said how good or bad this summer file can’t be called in August and September is, after all, the types are different and there is no comparability. If it is in accordance with Park Kwang-hyun’s original idea, what he actually wants is to postpone the release of the film and move the schedule to the end of this year, or early next year, last year’s “Tae Guk Gi: The Brotherhood of War”. “It has won the number of movie viewers by tens of millions. This until now is the place Park Kwang-hyun admires most.

Although moving to the end of the year has no practical significance, he is willing to give it a try because of this good sign.

However, when Park Kwang-hyun told Jung Hyuk-jae this idea in his heart, he got his head shaking again and again.

Jung Hyuk-jae refused to agree to transfer the movie to the end of the year, which puzzled Park Kwang-hyun. Although there is not much competition this summer, but for the Spring Festival file The number of movie viewers should be better than the summer file, I don’t understand why he refused.

Park Kwang-hyun is not clear, but Jung Hyuk-jae has a clear picture of the future. Although “The King and The Clown” is still under intense shooting, its artist Lee Joon-ki the past In a few days, he was so busy that he didn’t even have a phone call, but he clearly knew the huge trend caused by “The King and The Clown”, if “Welcome to Dongmakgol” and “The King and The Clown” met together, then The most likely result is both sides suffer.

Although the number of viewers of “Welcome to Dongmakgol” is only more than 8 million, it is important to know that even this number also occupies the fifth place in the history of South Korea film. If Zhen and “The “King and The Clown” hits together, but Jung Hyuk-jae really doesn’t even have a place to cry, it’s all a vain bill!

This meeting between film parties lasted for almost two hours. After everyone analyzed the focus and division of labor for the next movie, one after another, it ended today’s discussion meeting. The time also points to 11:30 in the evening, and the night is already very deep.

Jung Hyuk-jae first sent away Chief-In-Charge of CJ Entertainment, and then put Park Kwang-hyun in the car, and then he came to the parking lot and got in the car. , Jung Hyuk-jae took out his mobile phone, and the online message showed that there was an unread text message.

“Hyuk-jae Oppa, go back early in the evening to rest, don’t be too tired.”

Although there is no signature on the text message, Jung Hyuk-jae knows the text message Who is the sender of? Thinking of this, Jung Hyuk-jae’s face couldn’t help showing a big smile, and he even felt a lot less tired.

……………………………………….. .

“Ga-in, why don’t you take a break during this meeting?” After finishing the last radio trip tonight, manager Hong Su-jin looked at the car seat and held it in his arms. Someone on the phone said.

“Ah, it’s nothing, let’s rest!” Panic put the phone in his pocket, Han Ga-in blushed and said…