Rebirth of the Director in Korea

The movie “The King and The Clown” is about to be released. Various publicity methods are on the way, except for the traditional print media, on-ground and offline publicity mentioned before, the booming new media -The online media is naturally also favored by Lotte Entertainment, and the publicity method chosen by Lotte Entertainment is naturally through trailers.

Trailer, also known as clip, refers to the highlight segment of the movie (film) before it is released. The highlight segment is deliberately arranged and edited to create an unforgettable impression. A short film that achieves an attractive effect is naturally to promote the film.

Trailers are advertisements that belong to movies and are part of marketing. The trailer is not a matter of putting together all the best clips of the movie. It also has its own process, editing, compositing, special effects, etc., which are the same as the post-production of a movie. Moreover, trailers need better ideas to package.

It doesn’t make much sense to delve into which movie the first trailer in the history of film came from. Anyway, the appearance of the trailer broke the inherent propaganda method of the film, making the propaganda method of the film more diverse.

The promotion of the trailer played a big role, especially during the period before the movie was released, because the trailer, even some bad movies, because of a well-edited trailer. , The first week’s box office results can also fall below everyone’s eyeballs, deceiving a large group of audiences to go to the theater.

However, the trailer for “The King and The Clown” developed by CJ Entertainment and Lotte Entertainment is somewhat different from the above. The trailer for “The King and The Clown” is also edited. Some fragments of the movie are put into the short film, but such a trailer is not only a trailer, but also a MV, a MV with a movie plot!

JHJ this day. Entertainment company ushered in a special guest who is the main force of online media promotion this time.

“Lee Sun-hee -ssi, please come in!”

Under the leadership of the secretary, today’s special guest Lee Sun-hee walked slowly into Jung Hyuk-jae Office.

Seeing the people coming, Jung Hyuk-jae got up and came to her, stretched out his right hand and shook Lee Sun-hee gently, and said, “Lee Sun-hee -ssi , Hello!”

Lee Sun-hee, who was born in 1964, just looks at her face, she would never have thought that she was already 41, almost forty-two years old, and she looked like she was more than 20 years old. , Like in his early thirties, shoulder-to-shoulder short hair, plus a pair of round-frame glasses, the whole person reveals a hint of Wenxiu’s scroll.

“Hello.” After shaking hands with Jung Hyuk-jae, Lee Sun-hee said with a smile, “Please take care of me when we meet for the first time!”

It deserves to be singing, her voice sounds like a girl, and she can’t tell her true age at all.

In the 80s and 90s of the last century, Lee Sun-hee was a smash hit in China. In 1984, the song “ToJ” brought her the Seoul Music Awards newcomer award and MBC top ten singers. Awarded 3 laurels, such an amazing result was obtained with only one “ToJ” without an album.

Although the era of Lee Sun-hee and other singers of their generation has passed, the photos may fade, but the long-lasting singing will not. This is why Jung Hyuk-jae keeps looking for it One of her reasons.

This time Lee Sun-hee’s cooperation with JHJ is also considered mutually beneficial.

As time entered 2000, Lee Sun-hee gradually slowed down his release of albums and devoted more energy to working behind the scenes, such as the popular singer and actor Lee Seung-gi discovered last year. (Gee is the gay’s base).

It was also this year that she planned to release an album. Just last month, her 13th album “April Issue” was officially released. This album was originally intended to commemorate the 20th anniversary of her debut. The album, but because of her focus on the quality of music increased production time, it was postponed to release this year.

There is a song in “April Period” called “Marriage”. This “Marriage” is not only the main song of her album “April Period”, but also the movie “The King and The Clown” “The theme song.

The meeting with Lee Sun-hee at this time is not only to talk about these, but also some issues that need to be noticed in the publicity of the film. Although in terms of publicity, Lee Sun-hee can help. Not much, but as long as the song is played well, it is actually the best publicity for the movie.

As a singer who has passed his own period, Lee Sun-hee had no intention of going on TV Station to play songs for his album. It would be good to rely on offline sales. After all, Her fan base is fixed. Generally speaking, you can almost know the final sales before the album is released, because the previous albums are also the same. In addition, you can catch the ride of the times and earn some online audio sources by the way, which is pretty good. Yes, it’s just this idea that Lee Sun-hee thinks is good, but Jung Hyuk-jae doesn’t quite agree with it.

Let’s not talk about if you can get a better ranking if you play on TV Station. Jung Hyuk-jae will not let it go because of the role played by the song on the promotion of the movie. After all, now All of the songs and songs of Songs are facing youngsters in front of the TV, and the ratings coverage is quite wide.

Because of Jung Hyuk-jae’s remarks, Lee Sun-hee also dispelled his previous thoughts and decided to start playing songs after his album was released for nearly half a month.

“Lee Sun-hee -ssi, the editing of the movie has already been completed, should we go and take a look?” Jung Hyuk-jae said suddenly.

After hearing what Jung Hyuk-jae said, Lee Sun-hee nodded.

..

Kong Qingjun is a movie hobbyist and the founder of a well-known private film forum in China.

Whenever a new movie comes out, he will always appear immediately in the film forum, and put some information he has learned on the forum, and by the way, chat with friends who are familiar with the movies currently in theaters. Situation, exchange information. More often than not, he is busy maintaining the forum and managing the backend of the website.

Because this movie forum is also very famous on the Internet, from time to time there will be navy soldiers who come to the door by themselves. In the face of this situation, he needs to prevent these navy forces from affecting the film in order to promote the film. The normal operation of the forum will affect other people’s discussions.

The evening was originally the active period of the forum, but he did discover a strange phenomenon when he managed the backstage today. The forum tonight was obviously much more online than in the normal one, even a lot. The old people whose registration date was two years ago all went online and bubbling. Just when he felt that the situation was a bit strange, something strange came to him.

In just half an hour, there were more than 100 posts about a movie, and almost three posts appeared every minute. Before someone responded to these posts, There are new posts coming out, and this is the same movie, the name of the movie is “The King and The Clown”.

When he saw this place, Kong Qingjun thought in his heart that this was an organized propaganda incident for the navy to swipe the screen, but what he didn’t expect again was that he clicked on those posts and took a look. , The people who posted are all the old people he knows, or the more active netizens in the forum.

What is going on here? Because he had never encountered such a situation before, Kong Qingjun seemed a little confused, wondering what the current situation is all about?

“Is your account number stolen?” Kong Qingjun casually caught a familiar netizen, sent him a text message from the station, and quickly replied to the convenience.

“What’s the matter with the host? My account hasn’t been stolen!” The netizen directly replied, and by the way, he also brought an expression and sold it as cute.

“Which movie did we talk about in the forum last night?” Seeing this, Kong Qingjun still didn’t quite believe it, and it was just another question.

“When I was about to start, I had something at home, so I got off first.”

Kong Qingjun believed this when he saw the station letter he sent again. People’s account has not been stolen, but even though the account has not been stolen, what the hell is that these meaningless posts in the forum are now?

“What’s the matter with the movie “The King and The Clown” in the post you just posted? Why are all this in the forum now?”

Because all the people who are refreshing the screen are more active in the forum, Kong Qingjun is not too embarrassed to start, after all, we need to pay attention to the impact, what should we do if it accidentally hurts everyone’s enthusiasm?

“Of course it is a movie that will be released soon. I tell you that “The King and The Clown” is absolutely beautiful!” Seeing Kong Qingjun’s question, netizens responded enthusiastically. By the way, I also took a look at this upcoming movie.

Because the time is still in 2005, although the concept of’tap water’ has not been spoken out yet, the spontaneous propaganda of netizens still makes Kong Qingjun feel novel, after all, he has never seen it in his memory before. Have been to this scene.

Next time, Kong Qingjun asked several members of “Tap Water”, and the conclusions were the same, that is, their accounts were not stolen, and the publicity in the forum was They organized it spontaneously.

After asking a few familiar netizens, Kong Qingjun believed that there was no naval chaos in the forum, and everyone did it by themselves.

At this conclusion, Kong Qingjun’s heart is more or less sighed in relief, at least there is no problem with the forum.

But what is going on in this movie?

Because everyone in the forum promoted, Kong Qingjun’s delicacy also created great curiosity about this movie. What kind of movie would it be?

Kong Qingjun had a trace of expectation in his heart, and clicked on one of the posts. .