Rebirth of the Director in Korea

Generally speaking, film producers do not always carry out distribution business. After all, this belongs to the category of job-grabbing for other distribution companies. It is also a highly professional job. If there are not enough talents in this area, the issuance business is not easy to develop.

The producer of the movie only needs to complete the production of the movie, but when it comes to the work of the distributor, it is different. The distributor has to make copies, apply for a secret key, schedule a schedule, and transfer the secret key. Mail to theaters, do various promotional activities, buy advertisements, negotiate box office share, sign contracts with theaters, etc.

Because of professionalism, all the small companies in the South Korea film circle will not touch and distribute this cake. First, they don’t have such a great strength. Second, they are afraid of being caught by other companies in the circle. For the purpose, after all, this cake looks delicious, but it is not so easy to swear, and only big production companies like NEW and CJ Entertainment now generally have distribution business. Small companies don’t think too much, An Ansheng Just be the producer.

In fact, when JHJFilm film production company was founded, Jung Hyuk-jae had already considered issues related to distribution. At that time, because the conditions and capabilities were not very mature, this idea was first thrown away. In retrospect, as the conditions become more and more mature, issues related to the issuance have also been put on the agenda.

In fact, in South Korea, there are many companies that want to do distribution like JHJFilm, but the ones that can survive in this cannibalistic circle are only one or two per year, the most important As the distributor can grab a good movie and get a good publicity, it can get a high box office. In the end, the more profit belongs to the distributor. CJ Entertainment and Lotte Film and Television are two of the powerful distributors and producers, the most important of which is the cinema chain behind them.

It is needless to say that Lotte Film and Television, as a subsidiary of Lotte Group’s department store, as long as there is Lotte Department Store, there must be a Lotte Cinema. Lotte Department Store hasn’t started the cinema project for a long time. From 1999 to the present, there are 12 theaters nationwide with 98 screens.

As the aircraft carrier of the entertainment industry, CGV, a subsidiary of the CJ Entertainment Group, has more than 20 theaters. In contrast, CJ Entertainment’s capital is much stronger than Lotte Films.

Cinema is not a short-term investment. It takes a long time for the return of investment income to return, almost five to seven years, but as long as you choose the right place, then this item will benefit from it. This is a fairly stable growth point. How can Jung Hyuk-jae not pay attention to this? As early as last year, Jung Hyuk-jae had the idea of ​​acquiring several theaters, but because of the funding gap and other aspects Give up.

However, this year’s situation is different from last year. The most important thing is the income brought by the offline of “The King and The Clown”. This money should not be invested or held in your hand. Putting it in the bank will only depreciate, so only the money invested is the money earned. Jung Hyuk-jae naturally understands this, so his eyes are on the theater early.

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“Jung Hyuk-jae- ssi, you can take a look at the decoration here, these all are just renovated last year, and our theater has a total of eight halls, each of which has a seating capacity of more than 150 people. The two largest halls are us There are few IMAX theaters on Chungmuru Road. One can hold 320 people, and the other can hold 280 people. So we can definitely make money by buying this theater!”

The theater manager and an agent who led the way before walking explained to Jung Hyuk-jae with a smile.

Hearing the words of the two of them, Jung Hyuk-jae was only slightly nodded and did not speak. He looked at the decoration style and popularity of all around from time to time, and he understood a little bit in his heart.

In fact, as long as it involves theater transactions, this is not a small amount. Generally speaking, no one will sell their theaters. After all, just a few more years of management can bring them stable income. Therefore, there are very few cases of direct trading of theaters. Under normal circumstances, they choose a good location to build a theater and rebuild it instead of buying from other people.

Jung Hyuk-jae originally thought the same way, but then I heard that a certain young man in the rich second-generation circle was going to sell his cinema. Hearing this news, Jung Hyuk-jae will come right away. After I got my energy, I drove directly to the location of this theater, near Chungmuru Road.

This theater is built at No. 125, 4th Street, Chungmuru Road. The location is quite good. You can find this theater easily regardless of the bus line or subway line, especially by subway. You can also enter directly from the theater-only exit of Chungmuru Road subway station. It is quite convenient, but it is strange that Saturday should be the busiest time for the theater, but what I saw here was not what I expected The scene that arrived.

Seeing the doubts revealed in Jung Hyuk-jae’s eyes, the agent on the side quietly came to Jung Hyuk-jae’s side while the theater manager was not paying attention and said, “Actually, this Home theaters specialize in art movies. Do you know art movies? There must be a generation gap with ordinary audiences, and this generation gap is still very deep, so under normal circumstances only some loyal art movie audiences will come here. There are not many people on Saturdays and Sundays.”

Putting it that way, too, watching the sparse moviegoers in the cinema, and the literary and artistic youths reading the newspapers leisurely in the coffee shop by the side. Sure enough, it’s not the kind of theater where family reunion comes to watch a hearty commercial blockbuster. Thinking of here, Jung Hyuk-jae has already figured out the price.

“Is that so?” Jung Hyuk-jae was surprised when he heard the back look. Didn’t expect that there are still rich second generations who like art films, and a theater that specializes in art films will be built. Is it so big that there is no place to spend it? But what makes Jung Hyuk-jae even more strange is the agent’s attitude towards him, which shouldn’t be told to him!

The overall condition of this theater on Chungmuru Road is still very good, but I don’t know what the price is like?

With questions in his mind, Jung Hyuk-jae, together with the theater manager and agent, came to the Conference Hall to start the next negotiation.

Since the negotiation at first, the two parties have reached a deadlock. The price set by the theater here is a bit inflated, and Jung Hyuk-jae can’t accept it. Although the geographic location and scale of this theater are very good, the transition from an art theater to a commercial theater is always a transition, and there are already a lot of theaters on Chungmuru Road, and everyone actually has them. ‘Inertia’, which theater you used to go to will generally not change anymore, so taking over this theater Jung Hyuk-jae also requires a lot of risk.

In fact, not only Jung Hyuk-jae can see it, but the manager of this theater hasn’t seen it, but the positions of the two sides are different, and naturally they insist on different things.

“5.6 billion! The price can’t be lower.” The theater manager shook the head said firmly.

Jung Hyuk-jae couldn’t help but smile when he heard the numbers from his mouth. “Let’s not say whether it’s worth buying the movie theater for 5.6 billion. For an account, I saw a newly opened shopping plaza in Cheongdam-dong. Since it is a newly built shopping plaza, if it is covered by one floor, the annual cost is not high. To build a shopping plaza of this size The cost of a similar movie theater is only 5 billion. If you still insist on 5.6 billion and don’t let go, then I can say that we are good to get together.” Jung Hyuk-jae also shook his head.

After hearing Jung Hyuk-jae’s words, the cinema’s manager got caught up in the circle, “This can’t be said. After all, this place is close to Chungmuru Road. Such a location and a price of 5.6 billion are already It’s very cheap.”

“Is Chungmuru Road? You can check the newly opened shopping mall and see where it is in Cheongdam-dong.” Jung Hyuk-jae retorted “And I need to take a certain risk when I switch from an art film to a commercial film. What about even if it is close to Chungmuru Road? The movie market here should have been cleaned up by other established theaters long ago. If this is not the case, I guess your boss will not sell the theater in his hand, right?”

Jung Hyuk-jae said with a smile, and the expression of the theater manager in front of him was faint After a change, it seems that Jung Hyuk-jae’s this remark has given it to the heart.

If it’s not because of the difficulty of transition, why did his Big Boss sell off the cinema in his hand? In fact, the suffering of transition from art film is not as great as imagined, but the first two years must be a loss It may be that the Big Boss in his head does not want to continue to manage it, so he thought about selling it sooner. After the news came out, it was not that there were no buyers to consult. People from CJ Entertainment to Lotte Film and Television came to inquire about the price, but in the end they were all scared off by the price of 5.6 billion. If it is such a price, it is better to build your own. Well, although I have paid the time to wait, it is better than this scary price.

“Jung Hyuk-jae -ssi, this price is set by our boss. I am not a part-time worker to boast about going to Haikou. Do you think that is the case? If you quote a price, I will tell our boss Say, how?” The theater manager is rare to be’smart’, and said to Jung Hyuk-jae with a smile.

“That’s okay, 4.3 billion. If yes, let’s continue to discuss the next detailed terms…” Jung Hyuk-jae said a number.

“Jung Hyuk-jae -ssi, no…this price is a bit too low, right?” The theater manager heard the ‘4.3 billion’ number from Jung Hyuk-jae, I was frightened on the spot. If his Boss can promise this price, he is not crazy, then this World must be crazy.

“Go and talk to your boss. Although I am not the last to ask for a price, I must be the most sincere buyer.”

With the doubts in my heart, the theater The manager took his cell phone and came to the Conference Hall and dialed a series of numbers…

House Ne, Jung Hyuk-jae drank tea in a leisurely manner, but because the negotiation time was too long, tea It’s a bit cold. After almost five minutes, the theater manager walked into the Conference Hall with a dull look, looked at Jung Hyuk-jae and said, “Five 1.2 billion, the price can’t be lower.”

“4.3 billion!” Jung Hyuk-jae bit this number to death. Although he doesn’t know how much other buyers such as CJ Entertainment and Lotte Films are quoting, based on the current situation, it seems that the price he has paid has already been paid. It is not the lowest, otherwise, it is estimated that the price negotiation between the two parties would have collapsed long ago.

Hearing that Jung Hyuk-jae bit the price to death, the theater manager’s face was not pretty. “Five 1.2 billion is the final price given by our boss.”

” Really?” Jung Hyuk-jae shrugged when he heard it, “I have to say sorry to your boss. When I open the Cheongdam-dong movie theater, I hope I can invite your boss to come and participate. Then I will leave first. “With that, Jung Hyuk-jae picked up the jacket on the back of the chair and was about to get up. At this moment, the manager of the theater suddenly stopped him.

“5 billion, the theater’s equipment is up-to-date, and the venue is also the largest nearby. As long as the follow-up business is good, this is definitely the best choice for you to create a theater.”

Jung Hyuk-jae stopped what he was doing when he heard the theater manager’s retention. However, he was still a little dissatisfied with the price, and it would be a little high.

“Since you have dropped a bit, then I will also mention some, four 1.5 billion.”

The manager of the theater on the side is stupid, and there is no such thing as Yah!! Shouldn’t he agree with his offer at this time? Why do we still stick to the price of four 1.5 billion? Negotiations fell into a stalemate for a while. One insisted on 5 billion and the other insisted on four to 1.5 billion. There was a difference of 500 million in the middle that could not be negotiated. At this time, the role of an agent was revealed.

“The cinema on Chungmuru Road still has potential value. Although there must be a relatively large investment in publicity in the early stage after the purchase, the location and environment are very good, don’t you think? “The agent looked towards Jung Hyuk-jae while talking.

“Your Boss also wants to take a shot, and the competition in the theater is indeed a bit fierce, so let’s take a step back. What do you think?” The agent said, looking aside Theater manager.

“Four 1.8 billion, let’s take a step back. This price should be acceptable to both parties?”

To be honest, this price still has some gaps from Jung Hyuk-jae’s psychological expectations , But it’s not bad, the environment and atmosphere here are really good. Especially Jung Hyuk-jae’s concern is that Chungmuru Road, the filmmaker’s “Holy Land” in mind, is in the vicinity. It is only a few minutes walk away, which is very convenient.

“If you think the price is OK, then let’s sign the contract.” Jung Hyuk-jae and the theater manager are nodded.

As for If you have overcome the difficulty of theater transformation, Jung Hyuk-jae already has an idea in his mind. He does not believe that “The Host”, “Lao Qian”, “Beauty’s Troubles” premiere ceremony are all chosen It’s not popular to be held here…