Reborn Tycoon Rise

Time is coming soon to March 1st, and the largest annual electronics show in the United States is about to begin in Los Angeles.

This kind of large-scale exhibition is always an opportunity for large companies to show their technological strength. IBM, HP, TI, Intel, RCA, Hitachi, Sony, NEC, Siemens, Bosch and other large companies will ship their most advanced products. , for government representatives and business elites from all over the world to choose to watch.

From the smallest chips to large photolithography machines, from civilian TVs to military satellite products, everything is available here.

Electronic arcades began to sprout in the early 1970s. After several years of development, the market size has reached hundreds of millions of dollars. For some large companies, this may be just a fraction. However, its development speed is very fast, and electronics exhibitions are also specially arranged. A corner was created for the arcade company to use.

Xu Zhi's current location is in the southeast corner of the exhibition. There are more than just arcades here. If you walk a little further out, you can find two of the most famous companies in later generations: Apple and Samsung.

At this moment, Apple has just released the latest Apple Computer, which is the latest 8-bit chip processor computer. In terms of hardware, it is nothing in the computer industry, but some of the software in the computer has already been used in later generations of spreadsheets. and graphics tools that are highly usable both in business and at home. Because of its good reputation, many people are gathered around Apple computers at the moment.

On the other hand, Samsung's exhibition hall is a serious counterexample. Their main exhibit is actually a color TV. It should be last year that using the technology learned from RB, Samsung finally developed and produced a color TV with its own technology patent. The machine is now ambitiously preparing to enter the international market, so it excitedly came to participate in the world's most famous electronics exhibition.

However, the main purpose of an electronics exhibition should be to showcase the latest technology products. If you want to promote your own cost-effective products, the place to go should be a dealer meeting, but there is no guarantee. Maybe some dealers are looking for prey here, but Obviously Samsung, which has no brand name, is difficult to select.

Xu Zhi did not go to the bustling Apple store because computers had nothing to do with him for the time being. He walked into Samsung's exhibition area.

"Welcome!" The people from Samsung did not slack off because Xu Zhi was Asian. They came to Xu Zhi and bowed 60°.

Xu Zhi smiled and said: "Hello, do your company's products only include televisions?"

The Korean nodded and said: "Yes, this is Samsung's first color TV with independent property rights. This product has sold more than 300,000 units in South Korea. The quality can be said to be very stable, and the price is cheap, much lower than Color TV of the same level.”

Xu Zhi asked: "What's the price of this 29-inch model?"

"Currently, our terminal price for this color TV is US$299 in supermarkets, and we also provide door-to-door installation services."

Xu Zhi was surprised: "So cheap?"

Due to technical reasons, the TV sets of this era are all very big and heavy. Due to weight restrictions, color TVs over 37 inches are almost impossible to sell because they are too heavy and difficult for two adults to lift. And 25-35 inches are currently the mainstream in the US market.

29-inch color TVs of the same size from other brands generally cost more than $400 in supermarkets, and RB's is slightly cheaper. And if Samsung prices 299 and integrates into the market in large quantities, I am afraid that not only American products, but also RB companies will be affected.

Xu Zhi smiled and said: "Your price is good, but how do you convince the American people that the quality is also acceptable?"

The Korean receptionist smiled and said: "We will have a free return and exchange policy within 3 years. As long as there is a quality problem, within 3 years we will only replace it without repairing it and directly send a new one."

"Good method." Xu Zhi nodded. In the early 1990s, BJ Hyundai also used this trick and promised the US market that it would replace major quality problems for free within 160,000 kilometers (100,000 miles).

In the eyes of insiders in the automobile industry, this kind of promise is simply a desperate move, because even century-old companies such as BBA, Ryoda, or the three major American automobiles do not dare to pat their chests and say that their cars will never have Problems, because there will always be some small problems in some parts, such as: oil leakage, oil increase, brake problems, broken axles, etc. If we make this kind of commitment to customers, if a problem does occur, it will be strange for the company not to go bankrupt.

Hyundai made a risky move. Relying on this promise, its sales exceeded 100,000 units in the first year. It was very high-spirited, but then it gave up and canceled its promise in the second year. But it was still considered a success because the brand had already entered the US market. .

Xu Zhi nodded and smiled: "This is indeed a good idea, but the risk is not small."

Han Bangzi immediately raised his head and said: "We have absolute confidence in our quality!"

Xu Zhi smiled, watched the program on the TV, and became silent. This is the largest ABC TV station in the United States. At this moment, an advertisement was playing: asking for a short video program for Father's Day for US$200,000.

Bangzi saw that Xu Zhi was fascinated by the TV and asked, "Sir?"

Xu Zhi reacted and said with a smile: "Thank you for the hospitality, farewell."

Bangzi still showed the etiquette of his country, bowed and said goodbye: "Thank you, I look forward to your next visit."

…

Before leaving, Xu Zhi went to take a look at the Apple exhibition. Although there were many Apple employees present, it seemed that Jobs was not among them, perhaps because he was not here today.

Xu Zhi really wanted to meet this entrepreneurial hero who would change human life several times in the future. Although history records that Jobs was extremely arrogant, arrogant and rude.

But no one can deny his contribution to mankind: the popularity of personal computers, the popularity of mice, the optimization of graphics systems, the rise of computer animation, iMac, iPod, iPhone, and iPad. Almost in the entire history of computer development, few things can escape his name.

However, this guy was successful at a young age and had a very bad temper, which was one of the important reasons why he was later kicked out of Apple's board of directors!