Reseeding the Growth of the Xiangjiang Tycoon

Early the next morning, after breakfast. Accompanied by Jani Rehili, I came to a town in Modena, Emilia, Italy. This population has only 10,000 small towns, which is not famous. But because of the appearance of a person, let it get different from it.

38 years ago, Farari founder Enzo-Ferrari chose Modmer in the north of Italy to create his car dreams and migrate the base to Malaneo, the suburban town of Modena. It is precisely because of the intrusion of Red Ferrari, an opaque plain town Maranello has become the ideal destination of the world's fans.

If there is no Ferrari base, Maranello, and even Midner is almost impossible to receive too much attention. It is located in the middle of the Po River Plain in the northern Italy, the most gorgeous historic building in the town is an old castle. But in the historical monument, the mountain sea scenery is interlaced, the colorful Italy is, and this town is really no strange. The rare capital of Modena has always been proud of the world is the hometown of the world's three male tremendous Pavarotti. Of course, I have come to him.

For more than half a century, Maranelo and Modner must thank Ferrari. This world racing leader has brought economic gains to the local area. It has a four-shove of the horses, sprouting the horses.

When these tourists arrive at this long-lost small town base, most of them will be a little fascinating: although the streets, shops and bars can follow the horses symbols, including the "Ferrari Exhibition Center" or the surrounding plant There is no ordinary person to imagine, they extremely respectful surrounding plains, there is absolutely no high magnificent momentum, and there is no dazzling red show.

Since I am preparing to acquire Ferrari, then I must say hello to the founder. Although Fiat occupies absolute control, Ferrari's management is still in the founder.

At the time of Jienari, Jani Renley said: "Because of the sudden thing, we didn't communicate with Mr. Ferrari before, but he had a good greet. But he has a request, that is the same as you. After you talk, you can do the ultimate decision. "

In fact, for this point, Bun Zi Xuan has already thought. It is a temporary, and the Radi family is also forced to agree. It can be said that things are very sudden, of course, there is no way to notify the lawrie. The founder of Ferrari, Enzo-Ferrari is an unusual guy.

Will not promise it easily. And both parties are in the acquisition, there is an agreement.

That is, before he did not die, Ferrari management rights; must be attributed to him. Therefore, the Reni family is only controlling rights for Ferrari, and there is no management right. Baozi Xuan wanted to take the chip of negotiations, thinking about the first cooperation between the two sides; For Enzo-Ferrari, you can only take the first step.

The father will definitely not satisfy, even great opinions. After all, Ferrari is still in his management, how to say it, just sell it. If the new east can't make a car according to yourself, then Ferrari is not a taste.

The Black Cloud Group, and Bunzu Xuan in the world of reputation very well; but some things still have to see it, and I have heard the other party's guarantee.

Come to Ferrari Headquarters, first enter the museum to visit a circle. The past has known the brilliance of Ferrari, but after all, I didn't see the trophy. Some things, only the body will feel his greatness and extraordinary.

After turning a circle, he came to the meeting room. Founder who can only see the picture before I saw the picture, Ferrari Cars founder - Enspei - Ferrari.

Enzo-Ferrari Ferrari Motor Company, like Mercedes, Ford, Porsche, etc., he also has a reputation in the automotive manufacturing industry, and people call the "father of the car". Enzo - Ferrari is a lifetime, dedicated to improving the performance of the car to continue to capture the crown.

In 1947, Enzo Ferrari founded Ferrari, and produced the first Ferrari 125S car. This is seen as the origin of modern racing culture, and since then he dominated. Until 1988 died, he won the 14-year-old endurance championship and 9 F1 championships. His name has become a high-performance racing brand in the world.

It can be said that this is an old man who is more exciting than movies, and it is obsessed with the racing culture. The poorest life is dedicated to its love, and the Ferrari brand.

Don't look at the old blonde is nearly 90 years, but the spirit is full. Because since his son has passed the world, he didn't worry too much; as for the illegitimate child, it is not reasond from a young child. Basically, living in the Ferrari factory, except sleeping, eating, and other time every day.

Enzo - Ferrari: "You are Bao Zi Xuan, you must be young than imagination."

"I want to ask you now, for the Ferrari brand; how much your valuation; the future is!"

How can I ask this one, so I am accurate in Baozi Xuan. In all, the assessment company has given an answer. Combined with the experience of the past, this problem is not difficult to answer.

Baozi Xuan said very seriously: "The market value of Ferrari is about 15-18 billion US dollars, but it takes a premium when the acquisition is required, and $ 2.2 billion is a very suitable price."

"But no one in the future, but I think the market value exceeds 100 billion dollars, nor is it difficult."

At present, the valuation is very good, after all, the professional assessment company has given concrete reports; the estimates of both parties are basically not too large. But the future can exceed 100 billion US dollars, and even Enzo-Ferrari did not think that Bao Zixuan dared to explode such a number.

A racing car is bought and can value a hundred billion; no one dares to think about it.

Seeing everyone doubts, Bao Zixuan continued: "After the acquisition of the Black Cloud Group, the Group's resources will be tilted. That is to say, the world's most economically developed areas will build a Lecaly store. And the price will never reduce, even improve "

"Because the current car is basically made of aluminum alloy with glass fibers. Looking at it is very drawn, but the body strength is not enough."

"If the Black Cloud Group acquired, the titanium alloy will be combined with carbon fiber to produce a super-sports car. When it comes to the mid-horsepower engine, I don't want the car to not fly."

It can be said that the head is only a few words, and the founder of the Ferrari, Ferrari, which is deeply impressed. I have thought that I have thought of using titanium alloys to produce a super-sports car, and it is very difficult to supply itself. After all, titanium alloy is basically from the Soviet Union, Italian civil engine factory, and there is no channel. Even if it is obtained by black market, first supply chain stability, sustainability is on the one hand, and more important prices will be high. Even as high-end running, it is also difficult to accept.

It is important that Ferrari did not grasp the titanium alloy processing technology. After all, there is no need to go deep into an air space material;

But these for the Black Cloud Group and Bunxuan, it is not a problem. It can produce aircraft does not say, more importantly, the relationship between the Soviet Union and Huaxia. Access to titanium alloys may be convenient and easy to compare any of the world in any of the world.

Baozi Xuan continued: "As for the management of Ferrari, the Black Cloud Group will never force. Now it is Mr. Enzo, and it should be Mr. Rarwick. Then also belong to the Ferrari family, unless the Ferrarian family member; Not willing, or is not enough to compete for this position; will come from newly looking for professional managers. But Ferrari family members will always keep the directors. "

"And the Black Cloud Group also increases the investment in the Grand Prix, and fully guarantee the Award of Ferrari. In short, it is Mr. Ferrari, it feels that there is no problem."

"Black Cloud Acquisition Ferrari, don't justice, I am free to love, enterprises to expand the product line. More believe, future Ferrari; must have a positive lead to the group."

Bun Zixuan's answer is definitely a full answer. At least no problem, even the brand founder is also the same.

Enzo - Ferrari said: "You successfully convinced me, for the acquisition, the Ferrari family did not have any questions. As for the next thing before you; the management is still in the Ferrari family, I hope you can remember today's promise! "

No one thought, stubborn enzo - Ferrari will easily agree. Also let Jaany-Ranier believes that this child is really God's pet, and it should be magical.

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