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When the first batch of reviews of "Before Sunrise" came out hotly, Colin Mailer was choked directly. Leaving aside the box office. "Before Sunrise" was once again the first city in the competition of film critics. This is for For Colin, it was a depressing result.

Colin couldn't help but wonder: what the **** is going on with Hugo. It seems that after a two-year trough, the Golden Raspberry Award wiped out all the bad luck of Hugo. Since then, Hugo has been invincible.

It's not just Colin. In fact, almost everyone is curious and surprised. As of "Before Sunrise", Hugo's seven consecutive works have an advantage in word of mouth. Never missed it. You can definitely be called an eagle. Such sharp and accurate eyes. Hugo's sharp vision has made every industry insider amazed.

The major media and insiders have different opinions. The reasons for speculation are varied. There is even an absurd "wizard rumor". Some people say that every time Hugo selects a work, he will invite Native Indian wizards to conduct divination. Only after getting the explicit instructions. Willing to take over the script. This has made Hugo's seven works successful and rising.

Such a ridiculous and ridiculous rumor. It reached its peak after landing at the Sundance Film Festival "before sunrise". There are still many people who believe that at that time, Joseph received an inquiry call from Nicholas McLean in Park City. Also. Thought Nicholas was joking, but then someone knocked on Rick's side. When Rick and Joseph communicated about this matter, the expressions of both people were very strange. They became the most funny talk of the Hugo group in the past week.

Although it is too speechless to say "Witcher Rumor", it can also be seen from the side. Now Hugo's vision for selecting works is indeed recognized by the entire entertainment circle.

"Before sunrise" received unanimous praise in the first batch of comments. Although it is surprising, it is not surprising. It's just that Colin looked at the high score of 83 in the media review. It was really hard to laugh. And the theater score also reflected the audience's love for "before sunrise". The score of "a" remained quite high. level.

Of course. Cinema scores can’t be considered objective. Because it’s currently only being screened in art theaters. Audiences who are willing to enter the cinema are all professional enthusiasts. That is to say, the movie is in line with their tastes. The score is naturally not low. Real audience feedback. It depends on the floating level of the score after the expansion.

But even so, Colin still feels a headache. In this situation. The "New York Post" is in the latest report. It can only bite the bullet and persevere. On the one hand, it criticizes the lengthy and boring "before sunrise". It is just the sick groan of the literary youth. Nothing. There is no depth and no breadth. It just simply puts the discussion in life on the screen of the movie. Shooting in a literary way becomes a movie. It is reduced to a means to deceive the audience; on the other hand, it overturns my previous statement about the box office during the screening period. Inference. Due to the excellent reputation during the theater screening period, the screening box office will certainly not be too bad. He can only pray that the subsequent box office results of the film will not be too good.

Media reporters want to oppress artists. In fact, it’s very simple. Don’t let yourself be forgotten, and you’ll never let go. That’s right; and artists are not as difficult as you imagined to oppose media reporters: speak with works, speak with achievements. Then artists can have the right to speak. , You can have the initiative.

Of course, there are only a handful of artists who can do this. Therefore, the uncrowned king has always had the upper hand.

But this time, as a veteran editor-in-chief, Colin still accurately predicted the development trajectory "before sunrise". With the media reviews going all the way and the audience ratings are not inferior, the box office results of the seven art theaters in the first week are undoubtedly out of red.

During the screening of "Schindler's List" in 1993, it broke the box office record of a live-action movie with a box office of $90,000 in a single library. Two years have passed since this record has not been broken by any work. This time, the box office of "Before Sunrise" is not comparable to "Schindler's List". After all, from various perspectives such as film themes and publicity, the two works are not rivals of the same level. Even so. The performance of "before sunrise" is still impressive

Forty-three thousand dollars

"Before sunrise" was held in seven art theaters. With the wind of the Sundance Film Festival. Relying on the unparalleled power of Hugo, it broke the box office of 43,000 US dollars in one fell swoop. Shocked the entire North American film market. It debuted with a proud posture.

In the box office history of live-action movies, $43,000 is not the highest. But it is not low. In the current film history rankings, it can be ranked in the top 20. Ranked 18th. This is only for investment. The 2.5 million "before sunrise" is definitely a huge breakthrough. It attracted everyone's attention in an instant.

Objectively speaking, the box office "before sunrise" does not have such a strong explosive strength. This is a fact. But in the end the film was able to achieve such incredible results. This is the power of publicity. From a series of topics at the Sundance Film Festival to the proper publicity of Columbia Pictures. Then the "New York Post" unintentionally contributed to the entire publicity process. Short and powerful but full of effect; at the same time. This is also the power of the so-called star. Richard Clett and Charlize-Theron have no appeal. Hugo alone provokes the beam. At the same time, it attracts a large number of just for viewing. His audience enters the cinema

Not only did the Hollywood circle feel Hugo’s unique and accurate vision for film selection. The audience has already formed this perception. Especially "Seattle Sleepless", "Speed ​​of Life and Death", and "Pulp Fiction" seem to have nothing. Anything to watch and without any gimmicks. The movie actually showed a super high level. It makes people love it. This also makes the audience have a sense of trust in Hugo.

Coupled with the title of "the world's sexiest man" and the theme of the romantic movie "before sunrise", it has attracted a large number of fans into the cinema desperately. Even if it’s not for the movie. Just to see Hugo show romance again on the big screen. It’s all worth it.

There is also undeniable that. "Before sunrise" is held at the art theater. Both Richard and Hugo are high-profile figures in independent films. The former director's several works have been professional Movie fans are welcome. The latter is one of the core figures of the recent independent film storm... This makes those who are keen to watch movies in art theaters choose to enter the cinema as soon as possible to enjoy this movie.

Of course. The most noteworthy thing is the final release strategy of Columbia Pictures. They gave up the plan to display on a large scale in two hundred theaters-for click on the two hundred theaters are indeed a large range. It is focused on conquering the art film market in Los Angeles and New York. It attracted a large number of movie fans to only seven theaters. Relying on strong topics, it broke out astonishing single-library box office. Then again, the third week will be expanded in a rhythmic manner. Ying-cooperate with corresponding propaganda methods. In the hope that the final movie box office can achieve results that exceed expectations.

Columbia Pictures' confidence in formulating such a strategy lies in their absolute confidence in the quality of "before sunrise". Now it seems that at least their first step is very solid.

Under the superimposition of many factors, the box office of the premiere of "Before Sunrise" exploded.

A fact can be seen from "before sunrise": Why is the issuing department so important? Why does the issuing department attach so much importance to the promotion strategy? And why are the major film companies always cheating on big-name celebrities?

In the end, the "Before Sunrise" premiere weekend won a strong box office of 300,01 thousand US dollars. Ranked twentieth in this week's North American movie box office charts.

Of course. No one cares about the ranking. Just a single box office is enough to attract everyone's attention.

The fact is also true. "Before sunrise" the single-library box office of $43,000 was proud of the crowd. It achieved dominance without any suspense this week. Ironically. All other movies that are currently in theaters this week. Single-library. Only one piece at the box office exceeded three thousand dollars. The rest of the works were wiped out. And this only one was the "Pulp Fiction" that entered the late stage of screening.

This week’s box office championship competition is even more boring. With a weekend box office score of 5 million US dollars, "Chance and Love" became the North American weekend box office champion in the first week of February. The "burning years" is over and there is no expectation value. Three consecutive championships. Two hundred thousand dollars behind is the runner-up.

Compared with the box office figure of only 5 million US dollars for the champion, the single-library box office of 43,000 US dollars "before sunrise" is obviously a lot stronger~www.readwn.com~Although the winter file originally lacks topics. The past one For many months. Everyone has been paying attention to the confrontation between "Pulp Fiction" and "The Years of Love". But even so, this deserted movie market is still dazzling. "Before Sunrise" is the only one that can wake up. God’s works too.

Because "before sunrise" chose to be the first to appear at the Sundance Film Festival. So I missed the deadline for registration at the awards ceremony at the end of last year. You can only participate in next year's awards ceremony awards competition. Although there is still more than a year of precipitation and brewing. The result is no one can tell. But with the release of "before sunrise", some media have already expressed the Leading role, best actress, best original screenplay and other awards compete for a nomination.

Not only that. The voice is not small. Not only the media began to discuss on a large scale, but also film critics and industry insiders are also talking about it. They recognized this point of view.

This small detail can be seen. After the screening "before sunrise", the momentum is still faintly rising. It also makes people look forward to the next expansion of the film. And the box office fiasco expected by the "New York Post". Will it come as scheduled? Perhaps some clues can be seen in the expansion of Columbia Pictures in the second week. . ).