The ceo's secret

yes! you 're right! Brother! This bloody bitch! This educated rascal!

I am lying on the bed, the light has gone out, I am lying in the dark, my body is motionless and supine on the bed, but I am very awake, in fact, I am very irritable, my head is buzzing, I can't calm down -

this feeling is not strange to me, I used to have this feeling every time I took over a big pen, when I was brewing in deep thinking -

I think maybe I can write a draft of a print advertisement first, if there is inspiration -

I believe that anyone who is engaged in creation will be nervous when he is in the period of creation, and all kinds of words and pictures will flow in from all directions. There are no rules, no order, intertwined with each other, and inspiration is cunningly hidden. Most of the others are useless, but they are not useless at all. Maybe one of them can guide the inspiration -

just like haiweiming's the old man and the sea, the old man San Diego spreads the net to the sea, and there will be all kinds of fish swimming to bite There are tuna, tuna, marlin, sardine, but the old man does not want these. He wants to catch sharks. But sardine can bring goldfish to it.

I mean, all kinds of words and pictures fall down on my head like a meteor shower, but I only want one of them to bring me inspiration, and the other meteors are not useless at all. On the contrary, maybe it's their collective falling trend that points out the inspiration for me -

but after a long time, I get nothing, it seems that Inspiration will not visit my room tonight! I felt cigarettes and lighters in the dark, I lit Zhongnanhai, only a bright and extinguished fireworks in the dark issued a weak light -

I can't sleep, I'm not tired, I'm not excited, but my head is still a paste -

I breathed, so that I can calm down, I began to sort out some creative principles, when I couldn't find inspiration before This move once inspired me!

when I start my creative thinking, I always sort out my ideas according to the principles of creative thinking. Because the creative concept is the core of the whole idea, and it is the middle link between strategy and ieda creative performance -

this is the unique skill taught by my enlightenment teacher "Liuquan Jushi" -

he is very good at metaphor, making abstract concepts concrete, simplifying, in-depth and simple. When talking about the concept of creative concept, he made an analogy, for example, I would like to introduce him A girl has multiple qualities such as kindness, loveliness, sexuality and cheerfulness. This is just like a product. Take a pair of high-heeled shoes for example, most of the products have multiple functions. High heeled shoes also have many functions, such as keeping warm, beautiful, sexy, protecting feet, and increasing height. And most manufacturers of high-heeled shoes have these functions, so how can we make our high-heeled shoes most popular with women? Therefore, we must choose the most prominent effect, that is, the most attractive effect to potential consumers. Of course, we need to understand the psychology of potential consumers, and we need to carry out market research! Grandfather Mao said that there would be no right to speak without investigation! Even if you speak, it's not convincing, is it?

So we decided to highlight the sexy function of our high-heeled shoes and focus on building a "sexy" impression in the minds of our female compatriots!

Back to the front, I want to introduce the girl to you. Among her many qualities, which one should I highlight to you that will make you most impressed with her? This is the need for me to understand you, I have to find out what kind of girl you like?

It's like market research. I want to understand the psychology of potential consumers. After in-depth understanding of you, I know your favorite sexy girl, so I decided to highlight how sexy she is. I believe you will be interested and eager to see that girl, right?

Good! So, now I've got the idea! I decided to praise the girl's sexuality and make her attractive to you. That's my strategy! Just as we want to highlight the sexy function of high heels! And then, how can I make you feel sexy? That's the idea! I can't just say he's sexy. He's not persuasive, right?

What should I say? What can I say to remind you of your sexual instincts and memories? So I thought about it a little bit, and then I made a little deduction of the word sexuality. Sexuality, of course, is sexuality that can arouse men's sexual desire, right? Do you have any objection to my saying that? Can evoke each man * *, that certainly is not the ordinary sexy, that certainly is the irresistible sexy! Of course, except for impotence, except gay!

Well, what I said about "irresistible sexuality" or "evoke men * *" is related to the concept of creativity, or it is the concept of creativity!

The next question is, what kind of sexy is unstoppable sexy? Positive * * is a way, which is the most vulgar and stupid way; key parts blocking is a way, blocking three points, leaving the viewer imagination space, which can be regarded as smart; another way is to show men's reaction when they see her, which is more clever, can stimulate imagination, and evoke men's * *.It seems that you should understand that the three ways I mentioned are creative expression, and each way is a form of expression. Just like TV advertising creativity, sending friends, relatives and family, these are different forms of creative concept. A creative concept usually forms a system of different forms of expression!

Creative concept is a process of scientific derivation, strategy is mostly the intention of customers, creative performance is the language of communication with consumers, from strategy directly to performance, it is abrupt, with the creative concept, the derivation process is smooth, customers are easy to accept!

That's right! You can probably hear that the concept of creativity is a tool to persuade customers to accept creativity! In other words, creative concepts can help us sell ideas! Advertising is not pure art, we are not artists, you can't just say this idea, I feel good let customers pay, you have to convince customers!

This is why the concept of creativity is the core of the whole creativity, and it is the necessary intermediate link between strategy and ieda creative performance! Most copywriters are experts in refining creative concepts. On the contrary, even if you are an old bird in the advertising circle, you are not good at refining creative concepts, and it is difficult for you to make a beautiful performance plan!

The next morning I suddenly thought of a sentence, I think this sentence should be as famous as Cezanne's "give me an apple, I will shock Paris".

To be exact, I suddenly thought of it when I opened my eyes in the morning! It's about inspiration - "the birth of inspiration is like the birth of a new life. First of all, it's the fertilization period after sexual intercourse, then it's the October pregnancy period, and then it's the delivery period. The delivery period starts from the labor pains, and finally it's the birth of the whole new life!"

Yes! That's what I think of!

I was sitting on the bus to the company. My body was tired and my spirit was not good. Last night, I fell asleep in the middle of the night. When I fell asleep, I still had dreams. I don't remember what I dreamed. Anyway, it was some strange and absurd things!

I got nothing, really nothing, for a creator, there is nothing worse than not finding inspiration! Maybe I'm in labor, or maybe I'm still pregnant in October. I long for inspiration to come to the world like a newborn! However, I know it is still far away from me -

from the elevator, I went straight to the company door, I came early, I was very strange, I went to bed early and got up late, I went to bed late and got up early, I had the same life as chicken and dog!

Far away, I heard a noisy voice from the front desk of the company. I stepped up to the door -

I heard Zheng Ying's voice and Li Hongyan's voice. Li Hongyan was "educating" Zheng Ying. Li Hongyan seemed to be a group leader of the front desk. To be exact, she was "teaching" Zheng Ying -

"I ask you Zheng Ying! Did you receive boss Zhang yesterday? " Li Hongyan's voice, tone is very stiff, there is a kind of condescending.

"Sister Li, which one are you talking about..." Boss Zhang?... " Zheng Ying's voice was hesitant and timid.

"What are you pretending to be stupid? It's the one who talks in a strange voice, the boss of a small clothing workshop! " Li Hongyan's voice is very impatient.

I know that the design department of beautiful clothing usually takes over some clothing design work from small clothing workshops. The reception of those small clothing workshops is the responsibility of the administrative front desk. They should urge customers to fill in the "communication record form of intended customers" and then hand it over to the designers of the design department.

"Well! I've received you Zheng Ying answered very obediently.

"Did you write the record of intended customer communication?"

"Yes. Sister Li

"What about your" intended customer communication record " Li Hongyan's tone is questioning.

"Yes! I put it in the drawer after work! " Zheng Ying's voice was a little confused.

"Where is it? Where is it? You can find out! "

Then there was the sound of the drawer opening, followed by Zheng Ying's surprised voice -

"ah! Why is it missing? ——”

"I said Zheng Ying! Don't be clever with me. You are lazy and still acting in front of me! If it is your reason for the loss of customers, you have to be fully responsible for the losses caused to the company! ——”

"but, Sister Li," Zheng Ying said in a trembling voice, "I really registered. I put it in this drawer after work -"

"don't be silly! If the design department blames you, you can't afford it! You just wait to be fired! "