The ceo's secret

Next is Roger's idea. His idea is to build an office building, and his idea is not as good as Zhou Guozheng's, and his speech is very short, only about 10 minutes. It seems that she is not well prepared.

when Roger speaks, Linlin raises one hand to support her forehead like a snow mountain, seemingly listening carefully to her subordinates' speech. In essence, I know she is dark Secretly aiming at me -

to be honest, because she is sitting diagonally opposite me, I always feel weak. If I cast my eyes naturally and relaxed, she will certainly appear in front of me, but I don't want to have eye contact with her, so I always deliberately avoid eye contact with her -

but I can feel that she casts a glance at me from time to time after she enters the conference room and sits down, as if she came here not to attend the draft contest, but to see me Yes -

I vaguely have another feeling, that is, I feel Roger is very suspicious, his creative case is very false, and it reflects the real level of Simei advertising. Can I not know the real level of Simei advertising? I used to fight with Simei's creative elites. Why don't I understand?

It's not accurate to say that Roger's performance is abnormal, because it's not on-the-spot performance. Everyone has done a good job in this idea, and it's the common crystallization of the creative personnel of each company. It's not the problem of abnormal performance, but his creative case is really like a mediocre talent -

not to mention the second master. The second master's ideas are all better than Roger's The one in hand should be excellent.

Is Simei's advertisement fake? They didn't want the project in the first place? ——

But why do they have to participate in this contest? Why do you join in the fun? ——

I'm really puzzled -

Liu Nong now points to Tiandi advertisement -

Wu Jin stands up with a smile, and he has read his creative case thoroughly. Although I did the creative work, I arranged him to give a speech to explain -

my creative direction is "single body apartment" -

as we all know, the real estate industry is extremely hot nowadays Industry. But hot is the city's large units, as well as suburban villas and suburban low-cost housing. Behind the popularity, structural contradictions are prominent. It is mainly reflected in the contradiction between the continuous introduction of large apartment buildings and the demand of many wage earners -

therefore, the introduction of a new residential form at this time may achieve unexpected market effects.

My concept is solo. The so-called solo apartment type is the precise living space with personalized respect for customers' lifestyle.

This concept has developed in big cities such as Beijing and Shanghai. It is mainly a small family type, advocating the solo lifestyle with the theme of free living alone, which has been popular among urban singles.

But the solo apartment is obviously different from the usual sense of the apartment, this is its definition: personalized respect for customers' lifestyle precise living space.

It should be more than enough to build four 20 storey buildings on 200000 square meters of land. They are all small houses with 80-100 civilians. The design concept here must be novel and fashionable, because the target consumer group is urban white-collar workers aged 20-25.

Strictly speaking, the target consumer group should be college graduates - college graduates after work.

According to the market survey, there are at least 800000 target consumers in this city, and according to the relevant statistics, there are nearly 20000 fresh graduates every year -

these people come from various places, including remote cities, villages and towns, and rural areas. After graduation, they all want to work in Binhai city and settle down here.

To settle down, they have to have a house, but the high price is their eternal pain. Although Binhai city is a prefecture level city, its development level is even higher than that of the provincial capital, and faster than that of the provincial capital. There is a saying that it is called "Little Hong Kong" of the province, and its economic prosperity can be seen.

The average price of a house in the urban area is more than 15 thousand yuan per square meter. To buy a house of 100 square meters is 1.5 million yuan! 1.5 million! Don't mention these young white-collar workers who just came out of college, just like me, who have been living in society for four or five years, are also looking forward to the house of 1.5 million!

But no doubt, like us, they are eager to have their own home in this metropolis!

That's their dream. That's why they stay here nine to five and live frugally!

Many young people stay in the city for their houses, and many leave the city for their houses. This is a sad and even sad sentence.

These people's existing form of living is usually rented, either shared, or a person to rent a single room. Endure the merciless oppression of the harsh landlord.

They hate renting and the landlord, but they are helpless.

As a song says, how eager they are to have a home, even a small place.

Although they want to be a house, they want to be a house.

For these reasons, I came up with the concept of solo.

My goal is to provide small apartments to these young people, as long as we control the down payment within 100000 and the monthly payment within 1500. Most people can still afford such a small apartment. Although it's very small, it's really their home.I think if this land is developed into such a small house type, it will be sought after by white collars. With the help of family members and relatives, many of them can make up a down payment of 100000 yuan. Most people can still afford the monthly payment of 1500 yuan.

This account is very easy to calculate. It costs about 1500 yuan a month to rent a house with two bedrooms and one living room in the urban area. But if they live in a rented room for ten or twenty years, the house won't be theirs in the end! But if they put the monthly rent of 1500 yuan on the monthly payment, the house will be their private property ten or twenty years later.

I don't think this account is difficult to calculate!

Of course, the space is smaller, but there is a way to make up for this -

that is to provide each family with a large living room, a large dining room and a large entertainment place. That is to say, maybe the whole apartment is only 50 square meters, but its living room is 500 square meters or more.

The way is the construction of the club, which includes leisure, dining, entertainment and other functions. The club belongs to all residents. The connotation of solo not only refers to the internal characteristics of each apartment type, but also refers to the solo of public space. The service facilities catering to the personalized needs of residents are also the basic configuration.

The construction of the club is the top priority.

In the club, in addition to the above mentioned functions. There will also be a 24-hour convenience store, a 24-hour independent laundry, and a 24-hour self-service gym.

By the way! Personalization and fashion should be the main design concept of these small apartments.

The appearance design of the floor should also follow the requirements of personalized fashion. The floor can also be up to 30 stories high, with 1-2 floors for commercial podium, 3 floors for overhead garden, and more than 4 floors for residence. To the middle of the 11th floor, you can make an overhead garden.

Overhead garden is a leisure place for residents, with swimming pool and swing frame, and all entertainment facilities.

Oh, my God! This is a small world of its own!

When Wu Jin explained my creative proposal, the audience was silent -

some people applauded. I turned around and saw that it was Linlin, then Roger applauded, and Zhou Guozheng applauded with a smile -

in addition, no one applauded any more -

the representatives of other advertising companies looked on coldly, as if my creativity was funny and worthless It's ridiculous at all, because no developer in this city has ever done this!

However, I was soon overjoyed -

Zhang Fengnian, vice chairman of Huanmei company, who had been silent for a long time, seemed to react suddenly and looked at me with a smile and clapped. Liu Nong immediately followed me with a warm clap -

seeing Zhang's clapping, all the people below also began to clap, but the applause still seemed sparse -

Zhang Fengnian looked at me with a smile He said with a smile: "young man, this creative project is very innovative. However, we need the planning company to do a thorough market research, mainly to see how many of those young people are willing to buy this kind of house. "

"OK," I said, "Mr. Zhang, I'll arrange a detailed investigation for you. I believe that once this kind of solo apartment is completed and opened, sales will be booming! ——”

at this time, I heard a strange "withdraw" sound in the conference room, which seemed to show extreme disdain for my words -

I turned to see browning in the advertisement of Noah's Ark -

MB! I really think I'm a browning machine gun!

Withdraw again and again, I'll wring your neck off!

At the end of the competition, Zhang Fengnian and Liu Nong made a general summary, without any substantive content or detailed evaluation. Mr. Zhang only said that the leaders of his company would hold another discussion and finally decide which advertising company's plan to adopt - if necessary, a second draft comparison meeting will be arranged -

however, it's not hard to hear from the tone that Mr. Zhang was very interested in my creative case, and he also expressed great appreciation for Zhou Guozheng's case, that is, the creative case about office buildings -

Mr Of course, the creative directions of Zhou Guozheng and I are different -

Huanmei real estate is likely to choose one of our two creative plans. As a result, it is obvious that this depends on the tendency of Huanmei real estate executives -

if they tend to build office buildings, they will definitely choose Zhou Guozheng's idea. If they tend to build single apartments, they will definitely choose my idea If there is no accident, Wu Jin and I come out of the company by the stairs so that we can talk. If we take the elevator, it's all from other advertising companies and it's inconvenient to talk?