The ceo's secret

Liu Linlin straightened her shoulders and said to Liu yunyun with a smile, "Mr. Liu, don't be so angry. I honestly say that I haven't had time to review this plan recently because of my busy work. However, I have listened carefully to Zhou Huan's presentation just now. I think this scheme, though not surprisingly creative, has new development compared with the old scheme. [city * literature dushiwenxue.com ]It can be said that this scheme is a new interpretation of the old scheme to the greatest extent - "

Linda also agrees with Liu Linlin and persuades Liu yunyun not to be angry first.

Liu yunyun didn't buy it. She frowned at Liu Linlin and said, "what I want is a new plan, a brand new plan, not an expansion based on the old plan! OK？” Then she glanced at Roger and Zhou Huan, sneered and said, "tell me, what is creativity? ——Come on! Mr. Zhou, can you tell me what creativity is? ——”

Zhou Huan hesitated for a moment, summoned up courage, looked at Liu yunyun and said: "advertising takes creative ideas as the core. The so-called creativity is unheard of, can fully reflect and meet people's material or emotional needs of ideas or ideas, and creativity is based on the advertising program to be implemented, so the advertising program is the basis of the entire advertising creation, whether the foundation is deep or not, directly affects the advertising function and the success or failure of advertising effectiveness - "

" OK Now, don't talk so much nonsense, "Liu yunyun interrupted Zhou Huan with a wave of his hand, staring at him and said," since you know what creativity is, as you said, creativity is something unheard of. Well, I ask you -- "she pointed to the projection screen in front of her hand and said," are you qualified to be creative? Last year, you used this plan to deal with me. This year, you use this plan to deal with me. That's your dereliction of duty. Do you know?! ——”

seeing that everyone was speechless, she added: "I made it clear in the briefing that beautiful clothes no longer need the previous creativity, but need the brand-new creativity that makes everyone fresh and fresh. Don't worry about the hard words like material, high taste and fashion frontier all day long, OK? I want something brand new. Can't you explain the value of beauty mall and beautiful clothes from another angle?! Tell me, can you? ——”

she turned to Roger and said, "Roger, what's the purpose of advertising?"

Roger thought for a while, then looked at Liu yunyun and said, "there are two basic purposes for enterprises to advertise. One is to promote marketing, sell products to consumers, and convert products to currency. The other is to build a long-term and future corporate image, which will return to a good social environment for product sales and enterprise development."

"That's right," said Liu yunyun with a cold snort. "So, with this so-called new scheme, do you guarantee that the sales of beauty mall will increase by at least 10 percentage points? You tell me! ——”

Roger spread out his arms and said he couldn't make that promise.

Liu yunyun went on to say: "you have to make it clear that the monthly agency fee for beautiful clothing to Simei advertising is as high as 200000 yuan, which is only for a single brand. The third party fee usually has to charge 10-15%, which is not a small expense! It is roughly estimated that the annual cost of Simei's advertising for beautiful clothing is as high as 10 million yuan. If you can only come up with such mediocre ideas to perfunctory me, I would rather look for small and medium-sized advertising. They can accept a monthly fee of 30000 yuan. Can you accept it? If you can't accept it, why do you make us think your creativity is worth it? ——”Roger muttered and said: "big advertising companies like Simei almost have this charging standard, and I personally believe that Zhou Huan's creative plan can't be given by those small advertising companies at all. In today's developed advertising industry, it's not so easy to make an idea that will surprise everyone, is it? ——”

to be honest, I don't think Roger's words are a blow to his prestige. Today, advertising has become a heavy weapon to participate in the market competition, and consumers are dazzled by the variety of advertising.

According to the statistics of 50 newspapers and media nationwide in 2001, only 1 / 5 of the advertisements put in can leave some influence on the audience, and only 1 / 2 of the 1 / 5 can be correctly understood, and only 4% of the advertisements can make the consumer have an impression within 24 hours.

Obviously. It's not so easy to make advertisements impress consumers and win their favor.

Liu yunyun was even more angry. She frowned at Roger and said, "Roger, do you mean that I can understand that the creativity of Simei advertising has dried up Seeing that Roger bowed his head and said nothing, Liu yunyun looked around and said, "to be honest, I had the idea to terminate my contract with Simei before. I can't let my money go to other people's pockets for nothing! In addition, I never believe in big advertising companies. I don't think 4A means high standard and high taste. In fact, now I seriously doubt the ability and sincerity of Simei! "

I can't help but peek at Liu yunyun. She is so mean. The boss of Simei advertising is at least her sister Liu Linlin! I believe all of you know this relationship, and she can insult the reputation of Simei in front of everyone, which is to insult Liu Linlin's reputation. Doesn't it make her sister lose face?!I peeped at Liu Linlin, who was obviously embarrassed by her sister's words, and her cheeks were a little red -

I felt sorry for her!

"General manager Liu," she said, looking up at Liu yunyun, "this time it's my fault. I didn't check it in time. I should urge my creative staff --"

Liu yunyun doesn't want to sell her sister's face at all. She interrupted Liu Linlin's words --

"Fangni," she said, looking at her sister, "I'm not here to listen to the explanation, I'm here to listen to the creativity, are you Didn't I think I was very busy everyday? ——”Then she glanced at the creative staff of Simei advertising who sat down opposite, "I tell you, if you can only give the current plan, I will not transfer a cent to your Simei account! And we're going to let it go! ——”

the whole meeting room fell into an indescribable silence, as if the air had solidified.

Liu Linlin is sure to take the overall situation into consideration. It is reasonable to blame her for the failure of Simei's creative staff. If it is to blame her boss, it can only be blamed on Roger, who is the creative director. As the general manager of Simei advertising, she has too many things to take care of. How can she take care of every creative person's plan? ——

About advertising creativity, it's all about creative directors and creative staff!

Fortunately, Linda came out to make ends meet. She laughed and said some very well worded words of relief to Liu yunyun. Liu yunyun's anger was relieved.

I thought to myself that Linda is a woman who is worthy of doing business and is very good at speaking!

Liu Linlin stood up and asked Roger, "Roger, is there any alternative plan? ——”

Roger also stood up, hesitated and said, "yes, yes, it's just -"

"don't just," Liu Linlin looked at her and said, "demonstrate the alternative plan!"

Then Roger whispered to a young man sitting next to him. The young man left his seat and walked innocently to the stage. It seems that he is not strong enough, so the plan is not well prepared, is it?!

If so, the young man did not speak on stage for more than three minutes, Liu yunyun directly stopped! Then she angrily left her seat and strode out of the meeting room -

leaving everyone in the room aside and sitting there awkwardly -

Linda was stunned and ran after her in a hurry -

Liu Linlin raised her hand and gathered a wisp of hair on her temples and said to Roger, "you too, Please come to my office

I and other people are still in the chair, Liu Linlin turned a little embarrassed to look at me. Before I could speak to her, she had already pulled back her chair, turned around and walked quickly to the door of the conference room -

I got up quickly and followed her out. At the end of the corridor was a rest area, where we could see Liu yunyun. She stood with her back to us, holding her arms in front of the landing window of the rest area, as if she was angry and thinking about something -

Roger was flattering her She smiles and explains something -

Linda brings a cup of coffee to Liu yunyun, but she doesn't answer it -

here, Liu Linlin stands at the door of the conference room, looks at it for a while, ponders for a while, raises her feet and walks quickly towards the rest area -

"Fanny -" I call her behind her.

I am very clear that now I am in the company, and I am in her company. It is most appropriate for me to call her English name.

Liu Lin stopped and looked back at me. She said with a smile, "what's the matter? Mr. Gu - "

her words made my heart lose for a while, but I soon understood her. She doesn't call me Mr. Gu here. Does she call me Mingming? She doesn't keep the dignity of the general manager. Does she want to come and hug me? ——

Yes! In the current environment, it's most appropriate for her to greet me like this.

I felt my nose hard. I had made a decision in my heart. I said, "can I have a word with you? ——”

"this..." She looked at me, then looked back at the rest area, hesitated, "you see, I have to talk to Mr. Liu..."

I looked at her and nodded.

"I know," I said, "but it's very difficult to make Mr. Liu change his mind..."