The day I shared a flat with my female boss

At this time, my eyes suddenly brightened, yes, suddenly, just like a dazzling aurora suddenly appeared in the Arctic sky

It's tempting in her collar!

"Ah! Here it is

Bai Qin suddenly let out a cry of joy. She quickly raised her cheek. My eyes couldn't dodge and just ran into her eyes

She was aware of my eyes. She was aware of where I was looking for my eyes. Her cheeks suddenly turned red. She was dazzled by the light of the car

My expression is very unnatural, like when I was a child, I got into my neighbor's orchard and picked the cracked pomegranates. I was caught by the hostess of my neighbor!

I waved my hand and said, "I didn't see anything, sister..."

Oh! Oh, my God! I lied again!

Bai Qin has no words, but her expression is a little unnatural

She turned to pull the tissue and gently wiped the little box. After several seconds, she turned around and showed me what she was holding

"What is it..." I faltered.

"A brooch!" She said, "I don't think you have a brooch on your tie, so I bought one for you when I was shopping yesterday afternoon!" She waved to me, "come and have a look!"

I sat back in the car and took the little rose red box with the words "DuPont" on it. I touched my nose and said, "sister! Why are you shopping for me again? "

"Open it up and have a look," she said with a smile, bending her head and reaching for her hair. "I don't know if you like it or not."

I held the cigarette in my mouth, opened the box, and saw a silver tie clip with simple design. I saw the advertisement of DuPont brand, and I'm sure it's genuine palladium. Although I don't know the specific price, I guess it's definitely more than 1000 yuan!

Baiqin looks at my expression and seems to be waiting for my evaluation.

"Do you like it?" She asked.

"Like is like," I said sheepishly, stroking my tie. "It's just too expensive! Sister! Why are you so nice to me! "

Think about it, I haven't invited sister Qin to have a meal so far. I said that I would pay her the first month's salary. My first month was a probation period. I only paid 2000 yuan, so I didn't have any extra money to invite sister Qin to have a meal! The second month was also in the probation period. I paid a quarter's rent and sent 300 yuan to my mother and sister. I only had 500 yuan left myself! At the end of the second month, I didn't even have enough military supplies. Fortunately, Hao Jian helped me a thousand dollars in time. At least I didn't worry about it!

It seems that we can only wait for the salary in March to invite sister Qin to dinner again!

"Nothing," Baiqin said with a smile as she looked at me. "You are my brother. Of course I want to treat you!" Her smile also had a mischievous smell.

"But I didn't do anything for my sister..."

I have not finished this sentence, a large section of ash in my hand fell down, fell on my thigh, and the ash was still with open fire!

Bai Qin hesitated for a moment and quickly extended her hand

A person's instinct speed is the fastest! My hand flashed out and flicked the ash. At this time, sister Qin's hand just reached my thigh. As soon as I took back my arm, I brought her hand back

Her hand is just over my leg, my hand is over hers

At this moment, I feel my whole blood coagulated! As if time has solidified, unable to walk.

I looked at her beautiful hand with wide eyes. I didn't dare to look up at her eyes

The hand trembled slightly and stayed in my crotch for a moment. It seemed to wake up and pulled back. I dare say it was faster than instinct

Now I just want to disappear from the car, from the earth!

"Sister I have to go... "

My voice is very mechanical, it seems that it is not my voice.

I turned around and ran out of the car like a raspberry

"Quit smoking! Goo

After I took two steps, I heard a slightly trembling voice. It was sister Qin's voice

I remember that CCTV once broadcast a psychological interview program. I remember that a female psychologist once said that extreme people are more likely to succeed in their career, and successful people are often paranoid in some way! This may be true, but I don't like the extremely derogatory term "paranoia.".

However, as my idol martial artist once said, simplicity is a virtue. I think it's a virtue to be true in today's society. Because many people are too casual, it's more expensive to be true. Obstinacy is also a virtue, because to some extent, obstinacy is another way of saying persistence!

In fact, we just like the word persistence and despise the word obstinacy!

There is a latent stubbornness in my character. My mother said that I "can't get nine cows back when I'm stubborn". On the surface, I'm more easygoing, but in essence, I'm more real. On the surface, I'm more flexible, but in essence, I'm very stubborn.

It's just that my obstinacy lurks in my character. It will be revealed only under special circumstances. And once it is revealed, it will be like my mother's saying that "nine cows can't be pulled back if I am obstinate.".On the issue of treating Fu Dezhi, my stubbornness has obviously been stimulated, and the momentum is very strong! As for the promotion plan of waiting for beauty mall, I decided to "treat dead horses as living horse doctors". To say the least, even if the new plan I made did not meet Lin Xi'er's expectations, even if "all the sins were for me to carry" in the end, even if I was kicked out of beauty costume, I would fight to break into the eighteen bronze men's array of Shaolin Temple!

Even if you die under the random stick, it's more heroic than staying in the temple with a lonely lamp and a clear shadow! I have been addicted to sad or magnificent tune!

I have made a comprehensive and careful analysis of the current situation. I am referring to the new promotion plan of "beauty" shopping mall.

First of all, I analyze the mentality of the top management of the company, that of Lin Xi'er and Yang Wanli.

An advertising colleague once said the following excerpt:

"the most ridiculous thing for creative people in the world is that they have to let a group of local old hats who don't understand creativity review their creativity, but they can only modify it according to their meaning. The most painful thing in the world is that if you don't change your creativity to no creativity, you will be scolded for no creativity.

For customers, the most ridiculous thing in the world is that they have to let a group of creative people who do not understand the market and products to create a market for their products, but they have to pay for their ignorance. The most painful thing in the world is that if you don't take those arrogant and ignorant suggestions, you will be scolded for being a native hat! "

I appreciate this man's wonderful theory very much. First of all, he has a scientific spirit. He is standing on the basis of Einstein's theory of relativity and taking materialist dialectics as the guiding ideology to elaborate this point of view. Second, he has a pragmatic spirit. In the spirit of "seeking truth from facts" of grandfather Deng, he skillfully shows the relationship between advertising creative personnel and businesses!

There are two reasons why the top management of the company wants its planning department to be responsible for the marketing and promotion plan of the beauty mall. One is based on the second paragraph of this man's discussion. Naturally, the people inside the company know the beauty clothing market best, and also know the company's brand culture and connotation best. Therefore, they can come up with the most suitable new promotion plan for the beauty mall.

Secondly, in order to save money, the annual advertising expenses of beauty clothing are as high as 10 million, most of which are in Simei advertising bag! In other words, if the company's planning department can take on this important task, it can save a lot of advertising costs for the company! Businessmen pay the most attention to profits!

Then, I began to analyze the specific work, that is, how to do the new promotion scheme of beauty mall? How to do well? As I said before, many things seem as difficult as landing on the moon, but when you really want to do it, you will find that it is not as difficult as you think, at least it will not be incredible!

After thinking over and over again, I finally found that there was only one thing I had to do, in short, a copy, a print copy and a TV copy. Maybe I don't have to worry about the pictures. The graphic group led by sister Qin can do it naturally. Of course, printing has to be done by a professional advertising company, and shooting is none of my business. That's the responsibility of the advertising production company.

I just need to write a copy, a print copy and an advertisement copy. Whether to use a long copy or a short one, an emotional copy or a rational one depends on the content.

That's the problem. That's the key! Let's take a very simple example. There are many people who can draw in the Academy of fine arts, and many of them are very good. However, if we compare their paintings with those of famous painters, let alone Leonardo da Vinci's Mona Lisa's smile, let's say Cezanne's Italian landscape paintings, how can they be of a high level?

Calligraphy is also a truth. Which modern calligrapher dares to say that his characters are comparable to those of Wang Xizhi? That's the truth!

That is to say, the copy I am going to write is not a very common one. It should definitely be a high-level copy, full of creativity, and can move the hearts of the majority of female consumers and make them have a strong impulse to buy beautiful clothes! What's more, we must surpass those who think of beauty advertising!

This is the key to the problem! Can I write such a good copy? Can it surpass Simei's advertisement and inspire female friends to go to beauty mall? Do I make them all (shopaholics)? Can I increase the sales of beauty mall by 10 percentage points?

In that sentence, it's just like the lyrics in Jin opera Yang Bajie's spring outing. She asked song Renzong about the betrothal gifts he wanted: "more than one or two stars, two or two months, two or two dried snowflakes." Although it is not impossible, but it is very, very difficult to do!

The first two difficulties are: one is that I don't have a deeper understanding of the company culture, brand connotation and product characteristics of beauty clothing; the other is that I don't know enough about the consumer group of beauty clothing, although I know that the consumer group of beauty clothing is female compatriots, whose age positioning is between 1835 and 1835! In addition, I didn't have a deeper understanding, because I didn't do any form of Market Research for consumers.

This is the first two difficulties I think of, but these two points are very important. Obviously, our products are beautiful clothes, and our customers are mainly female friends between 1835 years old!

Moreover, in the face of these two difficulties, I lost to time! Whether it is to understand the product, or do market tune, it takes time, Rome wasn't built in a day! It's impossible to do it easily in three or five days!The former is good enough to say that I can hold the Buddha's feet temporarily, and I can return to the state of preparing for the university entrance examination, but market research is not an overnight thing! I don't know how much time the company will give me to complete this new project.

What sun Hongbing said is only three days.

I went back to the rental house, sat in front of the computer, thinking, my heart fell into the trough again, the ashtray has been filled with cigarette ends! However, I still seem to be trapped in a dark room. I can't see a ray of light!

As I looked up, my eyes fell on a piece of paper on the wall. On the white paper, there were three pieces of bold typefaces printed by the computer: