The Fifth Point Guard

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"Hey, Jaylen, why did you come to Cleveland?"

Shen Tong and Zhou Dongxing cherish each other, and they can't help themselves.

Shen Tong admires Jay Chou because he is the first person in the Chinese music scene in Shen Tong's heart and the ceiling of the Chinese rap industry.

Jay Chou appreciates Shentong because he feels that Shentong's basketball level is similar to his own, but he is a little taller. Seeing Shentong's success in the NBA, it is like a big version of himself playing NBA, and he feels full of substitution.

"Shin, don't you know yet?"

"what do you know?"

"You have been selected by David Stern as the NBA's image and promotion ambassador in Asia!"

"What?"

Just when Shentong was still wondering, the team's publicist Susan had come over.

"Shin, congratulations. You are already the NBA's ambassador in Asia. In the next week, our team will go to China, Japan and South Korea for three regular season games to help the league open up the Asian market and promote its reputation."

It seems to be true!

Shen Tong did not expect that Stern in this time and space, in order to promote the NBA around the world, unexpectedly resorted to the act of an ambassador that he had never experienced in the last time and space.

"Yes, this is an invitation. There will be an ambassador summit in New York tomorrow night, and you and LeBron will go there."

"Huh, LeBron is also an ambassador?"

"Punch!"

Speaking of James, James will be there.

Shaking the invitation card in his hand triumphantly, James smiled and said, "I am the image ambassador of our country in the United States."

"In fact, there are two ambassadors in Asia and ten in the United States, and there may be more in the future," Susan explained.

......

As David Stern’s plan to promote the NBA as a brand, ambassadors from all continents have a very important position.

Stern hopes that these players from all over the world can use their popularity and skills to help the NBA in publicity, so as to realize the grand ambition of NBA globalization.

According to Susan, the league has selected a total of 20 players this time to serve as NBA ambassadors to help the league in its promotion work.

The ambassadors of Asia are Shen Tong from the Cleveland Cavaliers and Yao Ming from the Houston Rockets.

Shentong's election is uncontroversial, not only in Asia, in fact, in the world, Shentong is a very high-profile player, of course, the support in Asia will be relatively higher.

Yao Ming's selection is also very normal. As a Chinese CBA player produced locally, it is more meaningful for Yao Ming to be elected as an ambassador, and his domestic popularity is no worse than that of Shentong.

Of course, these two players are from China, but there is no way. There is no player from other Asian countries to join the NBA.

Therefore, Shentong and Yao Ming shoulder heavy responsibilities.

But Shentong is not worried at all. He knows that soon, Haddadi from Iran, He Shengzhen from South Korea and Yi Jianlian from China will join the NBA one after another.

The Japanese media criticized his failure to be elected as Asian ambassador, but he can only blame him for his lack of skill.

Although he represented the Dallas Mavericks in the Summer League in July 2003 and signed with the Nuggets in September, he was fired after only playing three preseason games.

Only in 2004, on behalf of the Phoenix Suns, briefly substituted 4 times, but was dismissed after only more than a month.

Finally, in 2005, less than two months after signing with the Los Angeles Clippers, he was fired for the third time before the official season began.

Three consecutive years of three-in and three-out in the alliance, this kind of continuous failure resumes, except for Liu Bei during the Three Kingdoms period, who can cheekily counterattack, other people really can't do it.

So don't blame the Alliance for not giving Tian Woyong the title of Great Envoy, even if it is given, I am afraid he has no face to pick it up.

Compared with Shentong and Yao Ming, Tian Woyong is nothing.

As for the Korean media, there is really no face to compare Ha Shengzhen with Shen Tong and Yao Ming.

After all, in the 04-05 season last season, Hesheng Town averaged only 1.4 points, 0.9 rebounds and 0.3 blocks per game...

As a result, after arguing whether Shentong’s ancestors were Koreans, the Korean media also disappeared.

In addition to Shentong and Yao Ming representing Asia, the representatives of the NBA's European ambassadors are Germany's Dirk Nowitzki, Spain's Paul Gasol and Russia's Andrei Kirilenko.

The European leagues are relatively more mature than the Asian leagues. In addition to their own leagues, there are intercontinental competitions such as the Champions League. This has also allowed the level of basketball in Europe to rise steadily year by year.

In addition, Manu Ginobili of Argentina and Nene of Brazil are the ambassadors of South America.

The level of basketball in South America is also very good, but the lack of international influence and publicity capabilities hinders the development of South American basketball.

Just like football, although it is a strong country in this sport, the influence of the national league is limited in the international arena. Players have gone to the European leagues with higher influence and exposure to play.

This is also the case in basketball.

Hakim Olajuwon from Nigeria and Dikembe Mutombo from Congo are the African ambassadors of the Union.

Finally, the ambassador of Oceania is Andrew Bogut, who entered the NBA with the title of No. 1 pick this season.

In addition to the above ten international player ambassadors, ten NBA ambassadors have also been ranked in the United States.

Shaquille O'Neal, Tim Duncan, Kevin Garnett, Tracy McGrady, Kobe Bryant, Jason Kidd, Vince Carter, Allen Iverson, LeBron James, Dwyane Wade.

This list includes the top players in each of the five positions on the court, and they are all regulars of the league's best team in recent years.

But the most regrettable thing is that the Wizards "general" Gilbert Arenas regrettably lost.

Arenas' popularity in the league has soared in the past two seasons, but still missed the list of ambassadors.

In fact, looking at the ten players on the list of ambassadors is indeed impeccable.

Not to mention the four major shooting guards, this is the object of worship by a group of fans.

O'Neal and the two famous power forwards are full of dominance inside, and they are both characters who can change a team by one person.

Kidd is currently the league's offensive and defensive player with the strongest organizational ability. One person can lead the Nets to the finals twice.

As for James and Wade, they are the most popular players among the young fans.

One has won a championship, and the other partnered with O'Neal, and also has a chance to win the championship.

Speaking of the new generation of stars, in addition to Arenas, Carmelo Anthony, one of the peerless twins, is also very angry about his loss.

In the face of the media, Anthony said bluntly: “I’m used to being ignored. Actually, I think I’m playing very well, but I can’t get into the league’s sight. Maybe one day I will also have to do some big moves. In order to attract the attention of the league. Denver Nuggets and I will perform well. I will always keep those judges in mind. Their voices will keep appearing in my ears, telling me'you can't, you can't', this will be my way forward. Power."

......

"So, Jaylen, you haven't told me why did you come to Cleveland?"

"I am the guest singer invited by this ambassador summit."

After listening to Jay Chou's words, Shen Tong instantly understood.

Stern in this time and space obviously has greater ambitions. In this ambassador summit, in addition to inviting these players to serve as ambassadors for players from all continents, it also invited some entertainment stars from all continents to come, in order to increase the influence of the league. Power and popularity.

In addition, various sponsors of the alliance have also received invitations from the summit.

......

The next night, Shen Tong, who was invited, took his fiancée Nina Dubrov to the Ambassador Summit.

The stars shined at the event site.

Reporters from all over the world blocked the summit gate.

On the same day, Shentong asked Susan to help order an extended Rolls-Royce nanny car and set off with the dressed-up Dubrov.

In the car, Shen Tong skillfully took out two pairs of sunglasses from his arms.

Dubrov lowered his head and looked out, revealing the white beauty of his chest, then sat back and asked suspiciously: "My dear, it's already night, why wear sunglasses?"

Shen Tong smiled and said, "Trust me, you'll know in a while."

When Shentong's car arrived at the door of the hotel where the summit was held, long guns and short cannons immediately surrounded them.

Shentong carried forward the style of a gentleman. After getting out of the car, he took Dubrov's hand to guide his fiancée out of the car.

When Shentong came out, the flash on the spot never stopped, and various shutter sounds of "pop", "pop" and "pop" came one after another.

Although there were already white flowers in front of him, and he couldn't see anything clearly, Shen Tong took Dubrov's friendly poses before slowly walking into the door.

As soon as he walked in, Dubrev stuck out his naughty tongue and smiled at Shen Tong: "Now I know why I need to wear sunglasses."

Shen Tong smiled.

Smart girls are cute in themselves, aren't they?

......

Jay, who is already the king of Asian pop music, was the first to sing at the party.

What he brought is the song "Compendium of Materia Medica" that was just composed this year.

If Hua Tuo reincarnated, Chongyang would be healed, and foreigners would come to learn Chinese characters and stimulate my national consciousness...

The scene, the United States...

Hearing Jay Lun singing this song here, Shen Tong's mood was hard to calm down.

This kind of pride of Chinese culture going abroad made Shentong even more puffed up.

Jay is worthy of being the ceiling of Chinese element music creation.

After singing a song, the meaning is still unfinished.

"My dear, although I don't really understand the song called Jay, I feel that the style is very good, and it's different from the songs I usually listen to."

Shen Tong hugged Dubrov’s small waist and said affectionately: “It’s normal if I don’t understand it. I usually listen to his songs and I have to look at the lyrics to understand what I’m singing, but this is a song that includes Chinese culture and ethnicity. A song of pride, so this song is really powerful."

"Oh..."

The first time I saw Shen Tong, who had always been arrogant, showing such an admiring expression, Dubrov also thought in his heart that Jaylen on the stage was really amazing.

The on-site host interviewed Jay and asked a few questions about pop music with Chinese elements. Jay's answers were very decent.

But when the host asked the last question, Shen Tong couldn't help but squeeze a sweat for Jay.

The host asked: "Jay, your rap is so good, can you come to the scene, in addition to your excellent Chinese medicine, your Chinese food is also very good, just use this as the topic, and create a paragraph improvisation?

Seeing Jay's surprised expression, Shen Tong knew that this issue had not been communicated with Jay's agent in advance.

In such a short period of time, it is simply difficult for Jay to make live creations directly on stage.

Or, it is a derogation or mockery of Jay's promotion of Chinese culture.

Seeing Jay's awkward smile, Shen Tong couldn't help but sing a few words for Jay.

Isn't it just rap involving Chinese food?

If it doesn't work, I will take out the trick of pressing the bottom of the box: You see, this surface is long and wide, just like this bowl, it is big and round...

Who knew that Jaylen looked up at the ceiling for 30 seconds, then raised the microphone and said: "I can, come on, it's the same song just now."

The host raised his eyebrows and looked very surprised, as did Shen Tong.

Can you improvise in less than 1 minute?

Shen Tong couldn't help thinking, it would be too embarrassing if he wouldn't say rap like the big wide bowl of noodles.

But then, Jay's "Gourmet Version Draft Compendium" completely overwhelmed Shentong.

"If God of Cooking is alive and Western food is suppressed,

Foreign countries come to learn dishes to stimulate my national consciousness

Stir-fried chestnuts and smoked knuckles

Fish Balls Spiced Pigeon

Braised Eggplant Roasted Duck

Fragrant Kidney Poached Beans

Eat a piece of history my way

Nothing else, follow me to read a few words

Braised sweet and sour spicy GO! "

After singing a song, the applause on the scene was the same, and the whistle was endless.

Shen Tong also gave applause without hesitation.

Dubrov even slapped his palms red.

On the stage, the host raised his hands and made a gesture of worshipping Jay.

Jay’s live improvisation rap impressed everyone on the scene, so that the second European music star came on stage and said jokingly: “In order to avoid the cold, don’t ask me questions about live creation just now. ."

Such self-deprecating remarks caused a burst of goodwill laughter at the scene.

After Jay came off the field, Shen Tong extended his palm to Jay.

"Ouch, not bad!"

......

That night, it was very lively.

David Stern was on stage vigorously and awarded the commissions to the first batch of 20 NBA ambassadors.

Of course, there are benefits.

Stern announced the goals and plans for the globalization of the NBA on stage.

In order to adapt to the pace of internationalization, the NBA will do a better job in the development of peripheral products, including the production of some souvenirs for stars, the sales of NBA stores, and the sales of jerseys.

At the same time ~www.ltnovel.com~ the league will also establish NBA cable TV, NBA website, NBA city, NBA store, NBA mobile bus and other entertainment projects. These promotion methods will also make the NBA's advertising revenue increase day by day.

Now the league’s clothing includes Adidas, sports shoes include Nike and Reebok, beverages include Coca-Cola, food includes McDonald’s, the Internet has AOL, and even children’s toys are sponsored by Lego.

As early as the 2002-03 season, there were 19 sponsors designated by the NBA, and there are countless other advertisements. Now these advertising sponsors are still increasing.

The 20 ambassadors on the scene are responsible for promoting the realization of these goals.

As a reward, Stern said that every year 20% of the NBA league advertising revenue will be distributed to these ambassadors.

It seems to be a very high reward, even if it is shared among 20 people, there is 1% per person.

It seems that Stern is determined to do a big business.

......

As the NBA's Asian ambassador and American ambassador, Shentong and James will lead the Cavaliers to three Asian countries in East Asia for three regular-season games.

The opponents are the Rockets, Mavericks and Trail Blazers.

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