The Richest Man Yang Fei

Seeing that the bidding is getting higher and higher, the representatives of P&G decided to abandon this advertising competition. After all, they have already got a golden advertising space.

But Unilever is different. They need this advertisement, just as important as fish need water.

In Yang Fei's impression, in the mid-1990s, the domestic daily chemical market did not compete as fiercely as it is today.

This big stage should belong to each winery.

The battle for the CCTV standard king was a winery battle in the first few years, and a melee battle between vcd manufacturers in the next few years.

The winners of these bidding kings, without exception, declined or even destroyed, and the speed of their death was so short that people could imagine.

Precisely because of this, Biaowang's aura plummeted in an instant.

In 2001, Wahaha only used 210,000 yuan to win the bid.

Fortunately, Wahaha succeeded.

The aura of the CCTV standard king is back.

It was not until 2005 that daily chemical products became a hot spot. In addition to P&G becoming the new standard king with 380 million yuan, Longrich's advertising investment also exceeded 100 million yuan.

However, these are all things to come.

The commercial market in this life has long changed its pattern because of Yang Fei's arrival.

The sudden emergence of Beauty Daily Chemicals has achieved the first domestic market share of laundry detergent in just over two years, which has greatly stimulated the development of the entire daily chemical industry, and has also enabled large international companies such as Procter & Gamble and Unilever. Started to re-examine the China market and made a new layout.

The most direct consequence is that the competition between the daily chemical industry has been directly advanced by ten years.

It can be said that the emergence of Yang Fei directly gave birth to the global competition in the daily chemical industry.

In any industry, when a brand suddenly achieves great success, it will inevitably trigger a wave of follow-up trends.

Where there is interest, there is capital.

There is no shortage of capitalists in the world. The world does not know how much capital there is. They are eyeing each other, just waiting for which industry to rise, and then they rush to it.

Yang Fei spent more than 30 million yuan last year and won the bid, while the white laundry detergent has been a huge success. Where can P&G and Unilever sit still?

How can a local brand emerge and occupy the big market of Huaxiahua?

Therefore, this year's competition between bidding king and high-quality advertising resources is particularly fierce.

Unilever pursued it all the way, and soon he and Jibai reached 40 million.

Under the premise that the bidding king is only 70 million yuan, other advertisements 40 million yuan are already high prices.

Because Biaowang is not only an advertisement, it is also a kind of honor, it is the target of media and CCTV hype, and it can have a lot of extra points.

As for other advertisements, although the time period is good, they are definitely not on par with Biaowang.

"Sure." Yang Fei ordered calmly, "Don't fight."

Wei Xinyuan said in amazement, "No more contention?"

The last advertisement was also given up at a critical juncture.

This advertisement is indisputable again?

What kind of medicine is sold in the boss gourd?

Yang Fei showed a mysterious smile, which was unpredictable.

Even Su Tong, who knew him best, couldn't understand Yang Fei's magical operations today.

In front of so many people, Su Tong didn't ask too much, so he had to confuse many questions in his heart.

Unilever’s final offer was: "Forty-one million!"

After Jibai gave up, Unilever won the ad without any suspense.

In the eyes of the people at the scene, Jibai couldn't stand the pressing forces of P&G and Unilever, and the price was too high to have to give up these two advertisements.

CCTV has regulations that no more than three advertisements of the same category can be made in the same time period.

In the 30-second advertisement before the weather forecast, there were already two daily chemical companies: Biaowangmeisi shampoo and Unilever.

In other words, in the next four advertisements, at most one daily chemical company can get the advertisement.

Yang Fei did not participate in the next three advertisements, and Procter & Gamble and Unilever also died down and were bidding by other manufacturers.

With the daily chemical giants in front, the entire advertising price has been raised, but relatively speaking, the advertising price behind this is far less than before.

By the time of the last ad auction, fewer people participated in the auction.

Without waiting for others to bid, a loud voice suddenly sounded from the audience!

"Twenty-two million!"

Everyone looked sideways, and unexpectedly, they directly raised the price of the sixth advertisement to 22 million!

It's not someone else who shouted this price, it was Yang Fei!

He took the sign from Wei Xinyuan, raised it, and repeated it again: "Beautiful Daily Chemical Factory, White Natural Soap Powder, bid 22 million!"

His invincible aura and the demeanor that swept across the thousands of troops instantly shocked everyone.

After Yang Fei made the offer, he glanced at everything, and then calmly looked ahead.

His glance was very obvious: "If there is a kind, come bidding!"

The audience suddenly became quiet.

The strength of the previous clean white detergent made everyone feel lingering.

Bidding of tens of millions of dollars, no matter how much you bid, he will follow the attitude to the end, and the most important point is that if you follow the price, in case it is the same as the previous bid, when it reaches the peak, Yang Fei suddenly refuses Up? Then put you at a high price, you can only pay more for advertising.

Therefore, everyone in the audience is thinking and considering, should you follow?

Do you have the strength to fight Yang Fei?

Also, is this last five-second advertisement worth tens of millions?

With these tens of millions, you can buy a lot of advertising spots in other time periods.

Just when everyone was hesitant ~www.ltnovel.com~ the host shouted: "22 million, the first time!"

The host looked at the entrepreneurs in the audience very much.

Unfortunately, no one followed.

Everyone, you look at me, I look at you, thinking that others will follow.

Such a good advertising space, those big companies do not compete?

Those ambitious small businesses do not compete?

The host shouted: "22 million, the second time!"

After shouting, the host scanned the audience hopefully.

However, he was disappointed.

Everyone is waiting for other people's bids!

However, no one in the audience bid to compete!

This is a very strange aura.

Only Yang Fei, who is holding the wind of the king, can control it!

In this aura, other companies have lost their voices collectively!

"Two thousand, two million, the third, the third, the second!"

The host finally announced the result: "Congratulations to the white natural soap powder for successfully winning this advertising right!"

Time seemed to freeze at this moment.

Everyone realized that Yang Fei used 22 million to win a five-second advertisement second only to Biaowang!

"Huh?" The audience suddenly fryed the pot.

Everyone was talking and asking: "What happened just now? Why didn't anyone bid? Didn't this send Yang Fei a cheap advertisement?"

"That's right, his standard king and this advertisement together, it's less than 100 million!"

"Unilever spent more than 40 million on a five-second advertisement, which is almost half of Yang Fei's! It's not the standard king!"

Everyone suddenly realized that what Yang Fei had done before was all tactics!

What Yang Fei really wants is actually this advertisement!

"Yang Fei-that's amazing! He played this hand beautifully!" P&G executives sighed infinitely. 8)