How could my childhood sweetheart be the current empress?

Chapter 228: The Magical Use of Labels

After an unknown amount of time, the two of them sat in the Qi Ran Pavilion.

Yan Jixue's black hair was wet and her pretty face was flushed, but she ended up washing her entire body, leaving no place untouched.

Xu Chengling sat aside, brewed a pot of tea, and gently pushed the cup in front of her.

The two had just stopped fighting, the blush on Yan Jixue's face had not yet completely faded, and she was breathing heavily.

She would never have thought that the two of them would be doing this for several hours.

"Madam, have some tea."

Xu Chengling poured a pot of tea into Yan Jixue's cup and smiled at her.

"Well, thank you, husband."

Yan Jixue nodded slightly, took the teacup, took a sip of tea, and put the cup down again.

Then, she couldn't help but ask him something she was very curious about:

"Husband, why are you here?"

Xu Chengling thought about it and replied truthfully:

"I received an order from His Majesty to come to the palace to revise the clan law. I have been staying in the ancestral hall these days, and I am so depressed."

"I see. No wonder you stink so badly. If you come close to me like this again next time, you'll never get into my bed again."

Yan Jixue couldn't help but glare at him fiercely. The smell from Xu Chengling's body almost made her faint.

If he hadn't been so persistent, I would never have touched him. It's all this bad guy's fault.

"Don't be angry, my lady. I know I was wrong. Next time, I will definitely wash my body clean before waiting for you."

Seeing that his wife was in a bad mood, Xu Chengling quickly admitted his mistake.

He knew his wife's character very well. She said one thing and did another, but she was honest. He just needed to coax her a little.

"By the way, ma'am, are you interested in taking care of an account?"

Xu Chengling remembered something and asked her.

"You mean the Chamber of Commerce, my sister has already told me about it."

Yan Jixue replied calmly that Ling'er had already told her that Xu Chengling had nominated her to manage the Chamber of Commerce.

"Since my lady already knows, then it will be easy to deal with. What do you think?"

"Anyway, I'm idle in the Xiangguo Mansion, so I might as well find something to do. I'll take care of the Chamber of Commerce's affairs."

Yan Jixue had no reason to refuse such a good thing. If she were to manage the Chamber of Commerce, the profits she made from the Chamber of Commerce could also be used to fill the national treasury. Why not do it?

Now that the national treasury is so empty, silver is needed exactly. She must find a way to get more silver to fill the national treasury.

At this moment, the only thing on Yan Jixue's mind was making money.

"Ma'am, let me show you something."

Xu Chengling smiled slightly and took out a small bottle from his pocket, which contained a small bottle of blue liquid.

"what is this?"

Yan Jixue picked up the small bottle and looked at it, but couldn't see anything.

"Open it and take a look."

Xu Chengling smiled mysteriously and motioned for her to open it and have a look herself.

Although Yan Jixue was a little suspicious, she thought Xu Chengling would not harm her, so she opened the bottle.

"Wow, it smells so good."

The moment she opened the bottle, a faint and lingering fragrance instantly hit her nose. The fragrance was so clear and far-reaching that it was impossible to ignore.

Soon, Yan Jixue fell in love with this scent. She dropped a drop on the back of her hand and applied it. The fragrance lingered for a long time.

"This is perfume, a liquid essence extracted from plant essences. The scent will vary greatly depending on the material used to extract it."

Xu Chengling introduced the perfume to her in detail, and then he said:

"For example, the bottle of blue perfume in your hand, blue represents lightness and elegance, and a refreshing temperament, which is the label of blue perfume."

"Labels are very important. Perfume itself has no meaning, but labels can give it meaning. For example, yellow perfume represents maturity and sexiness, and purple perfume represents coolness and elegance..."

"what do you mean?"

"Only with a label can perfume be sold at a high price."

Xu Chengling couldn't help but smile and said, it's like a diamond, which has no value originally, but because people add labels representing love and eternity, the diamond becomes very valuable.

The same is true for perfume. By adding unique labels to perfume, different audiences can be differentiated and a sense of mystery can be maintained, thus greatly increasing its value.

"Husband, do you mean... are you going to sell these perfumes?"

Yan Jixue looked at the small bottle in her hand and immediately became interested.

If someone wanted to give her perfume, she would be happy to accept it.

"That's right, ma'am, this is a hidden business opportunity. Think about it, what kind of person would need perfume?"

Xu Chengling nodded and then asked her another question.

"That's naturally someone who loves beauty. The more noble a woman is, the more she cares about her youthful beauty."

Yan Jixue thought for a moment and replied that in order to keep a man's heart, women must spend a lot of time dressing themselves up, and the smell of perfume can undoubtedly highlight their feminine charm.

"I see, that's the magic of labels. The true value of perfume is secondary. People only need the meaning it represents."

"Smart, you are worthy of it, my lady. You really have a brain for making money."

Xu Chengling couldn't help but give a thumbs up. Yes, this is the true value of perfume.

Let’s take diamonds as an example. People don’t care what diamonds are used for. What people need is the meaning that diamonds represent, that is, a diamond that lasts forever.

The same is true for perfume. Yellow perfume represents mature women, blue perfume represents intellectual women, and purple perfume is used by noble women.

Yan Jixue understood immediately and realized the purpose of adding labels to the perfume.

At the same time, high-end cosmetics such as perfume are more suitable for upper-class women. After all, they are the ones who are most willing to spend money and time to dress themselves up in order to keep men's hearts.

With the help of her identity as the prime minister's wife, Yan Jixue was able to easily integrate into the upper-class women of society, spread the perfume among them, and make a fortune.

Thinking of this, Yan Jixue couldn't help but look at Xu Chengling expectantly and asked:

"Husband, do you still have this perfume?"

"There is only one bottle for now."

Xu Chengling shook his head. Just when Yan Jixue looked disappointed, he suddenly said:

"But the perfume production process has been completed and will soon be put into mass production."

Thanks to the research and development of glass, Xu Chengling has now used glass to make a new distillation device that can extract more refined plant perfumes.

Moreover, he kept the method of making perfume absolutely secret. Only by maintaining a sense of mystery and controlling production could he rapidly expand the market for perfume and keep the price of perfume high.

Anyway, perfume is a high-end product for the upper class. Only when the price is higher can you take advantage of these rich people.

Chapter 229: For the vast majority of female compatriots

Xu Chengling and Yan Jixue continued to talk about perfume.

To sell perfume, you need an ambassador.

His wife is the wife of the Prime Minister, and she is as beautiful as a fairy, so she is the best image ambassador.

As long as you use the same perfume, you can also become the lady of the Prime Minister's Mansion like her.

Regardless of whether it is true or not, as long as the perfume is well-known, why would you worry about not making money?

So, Xu Chengling suggested that Yan Jixue become the image ambassador of the perfume, and she gladly accepted it.

All we can say is that the husband and wife are of one mind, and they both thought of the same thing.

Whether the perfume can sell well depends on Yan Jixue's performance.

It just so happens that the Lan Mansion will hold a dinner party soon, and many ladies from upper society will gather there, which is a great opportunity to promote the perfume.

Before that, Xu Chengling also had to speed up the production of perfume and prepare to sell the first batch of perfume.

At this moment, he realized that once he traveled back to ancient times, the three most useful things were glass, perfume and soap. The time traveler's guide he read at that time also came in handy now.

At this moment, Xu Chengling couldn't help but look at the beautiful woman in front of him. His gaze moved from top to bottom, from her neck, to her sexy collarbone, and finally fell on her surging parts.

"What are you looking at? Haven't you seen enough?"

Yan Jixue noticed his fiery gaze and her pretty face turned red, and she covered that place with her hand.

"Hey, lady, since you've already seen it all, there's no harm in looking at it a little more."

Xu Chengling gently pushed the other person's hand away, and then looked at that place carefully.

He noticed that although the woman's breasts were surging, they were held high, forming a graceful arc.

"Ma'am, are you wearing it?"

Xu Chengling couldn't help but ask her.

When he asked this, Yan Jixue's pretty face turned red, and she stammered:

"What are you wearing? Are you talking about those embarrassing underwear? I'm not wearing any."

The more she denied it, the more it seemed like something was wrong. After all, such a huge mass of fat would definitely sag a little if there was nothing to support it.

Xu Chengling smiled slightly, came up to his wife and said:

"Madam, what I mean is that there is actually a business opportunity here."

"A woman with such great ambitions like you must have a very hard time. After all, you train with weights every day, and over time, that part will slowly sag due to the weight..."

"Oh, stop it!"

Before he could finish his words, Yan Jixue, whose face turned red, covered his mouth with her hand.

How could this man be so indecent when he spoke, and what he said was so terrible, if she really sags in the future... she didn't dare to think about it anymore.

"Don't say it, I admit it, I wore it inside."

Yan Jixue simply admitted that she was indeed wearing the underwear designed by Xu Chengling inside and a bellyband outside.

Although the design of this bra is very embarrassing, her body has suddenly felt a lot more relaxed since she put it on, and she no longer has to worry about sagging.

There are many women like her who have the same troubles among the upper-class ladies in Dayan.

In comparison, Ling'er has basically no such worries.

"Ah."

For some reason, Yan Qiaoling, who was alone in the bedroom, sneezed inexplicably, as if someone was saying bad things about her behind her back again.

"Husband, wouldn't you want me to...sell this?"

Yan Jixue suddenly reacted and seemed to understand why Xu Chengling suddenly brought up this matter.

"Well, yes, I think this is a good business opportunity."

Xu Chengling nodded, and then he continued to talk nonsense seriously:

"First, compared with high-end products like perfume, underwear is not expensive and even ordinary people can afford it."

"If this kind of underwear design can become popular among Dayan's upper class, the common people below will also follow suit. As long as something becomes a trend, it will naturally be accepted by the public."

Having said this, Xu Chengling could not help but gently place his hands on his wife's shoulders and said to her seriously:

"Madam, it's not your fault that you have big breasts. Men all like big breasts, but they never pay attention to the troubles that women have because of big breasts. I'm sure you understand this very well."

"Ah, what are you talking about?"

Yan Jixue's pretty face flushed when he said that. It wasn't like she wanted it to be so big, and he liked to rub it, and it hurt her so much.