Conan: The Self-cultivation of Fake Wine

"Hierarchy?"

"Hmm. Have you ever played a game? Characters in the game can gain experience points by defeating monsters and completing tasks, thereby improving their level. The same is true on our website. Writing an article not only rewards points, but also experience points."

“后者不能换钱，不能换东西，只能用来提升用户等级。比如咱们可以给用户设计成五个等级。普通用户LV1、初级用户LV2、高级用户LV3、初级VIP用户LV4、高级VIP用户LV5。”

"Of course, I just made this up casually. Other names are also fine, such as bronze, silver, gold, masonry, whatever you think is suitable."

"Every time a user writes an article, he or she will receive a certain amount of experience points as a reward. The experience points are used to upgrade. Different user levels enjoy different rights."

"Take the books from Labyrinth Publishing House as an example. Ordinary users enjoy a 10% discount, junior users 20% off, advanced users 30% off, junior VIPs 40% off, and senior VIPs 50% off."

"The proportion of users who can exchange points for money will also increase as the level increases. In short, the higher the level, the greater the benefits enjoyed. In this way, user stickiness is increased and a good base is built."

"For another example, high-level users have the right to redeem idol handshake coupons and hug coupons in advance. Not only that, we can also use the channels at hand to create some special products exclusive to our website."

"For example, we can take advantage of everyone's curiosity about celebrities, or about the film and television industry, print media industry, and publishing industry."

"We can put some coupons on the website. One-day tours for TV stations, one-day tours for Dongbao, one-day tours for publishing houses, etc. Then set the price of these coupons higher, and there will always be people willing to buy them."

"If nothing else, for a fan of Yoko Okino like Brother Maori, is he willing to pay some price to get the opportunity to have close contact with Yoko Okino?"

"Or for a person who wants to engage in a related industry, is he willing to spend some money to get an on-site inspection, personal experience, and the opportunity for professionals to accompany him throughout the process?"

"Right now, it's just a small scale, so we can only attract these people for the time being. When it gets bigger in the future, it will be linked to all walks of life, and the range of experiences available to users will be even wider."

"For example, if a user redeems our book, he has to ask the courier company to deliver it to him, right? The more times he delivers it, the more familiar he will become with the courier company. Or if the scale becomes large, some merchants will be invited to settle in and sell their products. It’s also posted in our points redemption mall. I’ve become familiar with it after visiting it again and again.”

"Originally, you may have to go to offline stores to purchase their products. Now you can redeem points and have them delivered directly to your door. Of course, these items also enjoy level discounts. The higher the user level, the greater the discount."

"There is a big difference between the cost and the sales price of many things. Even if we give them a 40% discount, we still won't lose money. Anyway, we don't need to rent a storefront house. We can rent a few warehouses at most. This can reduce another expense."

"There is also the thing about phone bills. My suggestion is, Beidao, you don't want to talk to all of them at the beginning, but only talk to a few relatively small ones."

"For example, our phone bills only specify one operator. So if people who change their phone bills change their mobile phone numbers in the future, is it possible that they will choose our designated operator?"

"Or, if a child at home needs a mobile phone number, will the adults be inclined to give him a mobile phone number from our designated operator?"

"This counts as attracting new users, and the long-term benefits that can be created by attracting a new user are much higher than the thousands of yen of phone vouchers we give out. When the time comes, let alone discounts, they will be willing to use these vouchers for free."

"With such a large scale, other operators or merchants will even pay us to put their products on our points redemption mall. As long as the user base is there, even if we don't advertise, we will still make money."

Bei Dao had some doubts about the grand blueprint drawn by Lu Ren, "Brother Ren, I think your plan is correct. But where does the money come from? Can you make a profit just by relying on the franchise fees from those merchants?"

"How is that possible? Of course there will be a fee. Since you are selling things on my website, then I have to put your products online, right? Does the website server cost money? Are there staff who maintain the website? Do you have to pay to hire someone?"

Bei Dao nodded.

"I provide you with a channel to sell goods, which is equivalent to advertising for you all the time. But I need to spend money to maintain the website. You can't make money, so I will lose money. So should I charge some channel fees?"

"It's not too much. Every time you sell a product from me, I will take a 5% commission."

“Isn’t 5% a little too high?”

"It's not high. I think it's a bit low. I might have to increase it in the future."

According to Lu Ren's understanding, the commission ratio for a certain treasure is 10%.

"Okay. But that's not right, brother Ren. Users use points to redeem goods. The points are issued by us. Even if we want to draw points from the merchants, aren't the points drawn? But when we exchange things from the merchants, we spend It’s money. They don’t recognize our points.”

"Why don't you admit it? If our website can really cover all walks of life. Everything can be redeemed through points, then do you think the points can be spent as money?"

"For example, upstream manufacturers need raw materials from downstream and directly use points to purchase raw materials on our website. Can points be counted as money? After all, the essence of currency is the contract between the two parties for material exchange."

"Of course, this is the most ideal situation. To achieve this, it must be large enough. Before reaching this step, we have other ways. For example, opening up points redemption channels."

"Points redemption channel." Bei Dao pondered for a while, "Brother Ren, you mean to use money to redeem our points."

"Yes."

"Is this possible?"

"Why is it not feasible? Think about it this way, if you buy the same product at the original price in the store, on our website, ordinary users may be able to enjoy a 10% discount, or even a 50% discount at most."

"Of course, many products will be discounted offline, but the discount time is not certain and the discounts are not frequent. You can't guarantee that when you urgently need a certain product, that product will be on sale, right?"

"Ah."

"But our website can do this. Our website provides a permanent discount. It is valid forever, and as your level increases, the discount will become higher and higher. Right?"

"Ah."

"Then if you, as an ordinary consumer, face such a situation. One side has the original price, the other side has a discounted price, and even the discount is not low. Would you choose to buy it on the website?"

"At this time, you just don't have enough points on hand. Would you choose to spend some money to top up some points?"

"Seems to be."

"That's it. Besides, we also have channels for exchanging points for money. You can convert money into points first and save them. If you need money urgently in the future, you can also exchange points into money again."

"But this exchange of points and money will consume our website's computing power. So it's reasonable for us to add some losses and charge a handling fee, right?"

"For example, 990 yen can be exchanged for points. But if you want to exchange these points for yen, you can only exchange them for yen. There is a % handling fee. Of course, the reward points earned by users for writing and creating are not included. You can exchange as many as you need."

"We only limit the points purchased with money. This is also to prevent people with ulterior motives from exchanging back and forth between Japanese yen points without restrictions and occupying the server bandwidth of our website."

"Ah."

"This is for users. Let's talk about the strategy for merchants. When we buy their products, we also use points to pay. Of course, they can also convert points into money. There is also a one percent handling fee."

"But I think few of them will convert their points into money. Because if it gets to that point, points can meet their daily needs. And there are discounts for shopping with points."

Bei Dao thought for a moment and asked aloud: "I can understand the measures aimed at users. After all, they can bring us income. Is this measure aimed at merchants somewhat unnecessary? I feel that many merchants may not be willing to do this. This will bring certain difficulties to the development and growth of our website."

"When many things first appeared, people were not used to it, but they got used to it after the pain. But your concerns are not unreasonable. Well, in the early days, we can pay the handling fee for withdrawing merchant points Get rid of it.”

"But... we want to tell merchants that if you want to convert points into money, because the amount is huge, it will take two to three days to raise funds, so please be patient and wait for a while."

"Whether it's handling fees or delayed performance, the essence is to keep cash in our hands. Users charge money to buy points, and merchants use points for settlement. The cash is finally in our hands. Such a huge flow of funds should be placed in the bank Eating interest is a lot of money.”

"So that's it. I understand." Bei Dao finally understood why Lu Ren insisted on doing this.

"But Brother Ren, I heard what you said. How do I feel that the scale of our points redemption mall in the future will be even larger than the scale of our news website, or even much larger."

That's not certain...

Lu Ren sighed, "I can't help it. You can actually see what old man Sato is thinking. He lent us employees because he wanted to build a similar website himself in the future."

"Although he started later than us, he is one of the three major newspapers in Japan after all. The appeal of such a giant-level news media is definitely not what we can match."

"If we continue to fight with him in the field of news. Dongbao's rich and powerful people may not care about this, but we can't. So at this time, we have to focus on new tracks, tap our own advantages, and create a new Internet ecology, so as to expand ourselves as much as possible scale."

"If our points mall really becomes bigger and stronger, then the news website tied to the mall will naturally have a solid backing and a solid user base. Even if Dongbao wants to move us, it will still have to consider it. Weigh it."

"Ah."

Although as Sato Kiyoshi's niece, Kitajima should say something nice for his uncle. But based on simple moral concepts, she really couldn't say that her uncle was a good person.

Everything Lu Ren said was not alarmist. But something that is very likely to happen.

Besides, even if Sato Kiyoko finds out that he doesn’t want to do this. The other two major newspapers are not just freeloaders either.

At this moment, Kitajima Xiao, who had been hesitant before, finally made up his mind.

"Hey, we're at the concubine's law firm. Wait."

Lu Ren stopped the car and looked at the back seat, "Why are you still in the car? Why didn't you say anything when you passed the fork in the road."

Conan murmured: "Well...it's just...I think what you guys talked about, Brother Ren, is quite interesting, so I couldn't help but listen for a while."

Koshizui Nanatsuki and Hattori Heiji nodded accordingly.

"Okay, get off the bus now. Take a bus to the cafe."

"Uh-huh."

After watching the three people get out of the car, Lu Ren parked the car in a nearby parking lot.

Bei Dao also took off his seat belt, "I told my lawyer about the need yesterday, and she might have roughly drafted a contract. But Brother Ren, you just talked about so much new content today. So the contract The content also needs to be changed.”

"Yeah." Lu Ren nodded, and soon realized something was wrong.

"Wait a minute, yesterday you were chatting with the old man, the president of the publishing house, and then communicating with lawyer Fei Yingli. Finally, you revised the plan when you went back at night. What time did you go to bed last night?"

"Two or three o'clock."

"And you got up again at six o'clock this morning?" Lu Ren was speechless, "Let me tell you what's good. Take care of your body a little."

"Aren't you like this too?" Bei Dao whispered back.

"Huh? What? Sorry, I didn't hear clearly."

So Bei Dao repeated it again.

Lu Ren was a little confused at first, and it took him a moment to remember what she might be talking about.

"How did you know?"

"Xiao Ai called me."

"That's it. So you want to follow me to the uninhabited island and insist on driving by yourself. Are you worried about my physical condition?"

"Yeah. I originally wanted you to rest in the car for a while. But it turned out to be the same as now. I was too engrossed in the chat and ended up in Tokyo Bay without paying attention."

"Okay, then it seems that we are evenly matched, so no one can say anything about the other. The time I stayed up late was a special situation, and you know that sometimes writing can lead to a state of extreme immersion and selflessness."

"I did it that day, and by the time I realized it, it was already the next day. But my usual schedule is very regular. I hope you can do the same. Unless there are special circumstances, don't stay up late."

After all, Lu Ren dared to do this because his physical fitness had greatly exceeded that of ordinary people. It’s okay to go two or three days without sleep.

But Bei Dao is just an ordinary person.

She has to stay up late all the time to make her liver burn out, and she is also on the thin side. The body will definitely not be able to bear it for a long time.

"Yeah. I understand."

The two came to Fei's law firm, and after talking to their assistant Kuriyama Midori, they were quickly received by Fei Yingli.

After sitting down on the sofa in the office, Lu Ren held the hot tea that Li Shanlu had just poured, and the old god said: "Beidao, you should continue talking. You make the decision."

"Ah."

After some negotiation and adding Lu Ren's new ideas today, Fei Yingli was silent for a long time.

With so many new things added, the contract she originally drafted was basically a piece of waste paper.

Of course, none of this matters.

The important thing is that Lu Ren's business plan shocked her.

Yesterday's website plan had already surprised Fei Yingli, and she decided to take the initiative to take over the drafting and amendment of the contract.

Today's new plan is even more outrageous.

Could it be that this guy with a kind face and a dark heart is still a potential business wizard.

But if he had this ability, why didn't he use it before?

Very strange.

Fei Yingli, who couldn't figure it out, simply stopped thinking about it and reinvested in drafting a new contract.

Two hours later...

The content was determined one by one, until the equity distribution, some minor disputes arose.

Bei Dao wanted to split it 50-50, but Lu Ren insisted on June 4th. He is four and Bei Dao is six.

If it weren't for Bei Dao's firm attitude, Lu Ren would still want to improve by 30 to 70 points. He is three and Beidao is seven.

"It's just June 4th, there's no need to discuss it. Let's talk about falling out."

This is the first time Lu Ren has said harsh words to Bei Dao.

"Ok."

"That's basically it." Fei Yingli said with a smile, "The next step is to give the specific name of your company, and then register the corresponding trademark."

The matter of choosing a name should have been finalized from the beginning. When writing the first contract yesterday, Fei Yingli asked to give the company a name first.

In the end, Bei Dao insisted on asking Lu Ren for his opinion.

But there is no signal on the uninhabited island.

So it has been postponed until now. The second contract is almost finished, but the company name is still blank.

I have to say it’s quite weird.

"Name..." Lu Ren held his chin, he was a loser in naming.