please make money

Agents can't open an online store by themselves, and then "OMG buy it!"The family buys it! 』Well, the goods have to be delivered to the retailer.

The corresponding capital flow is from the downstream retailer to the upstream agent, and this part of the data has to be fed back by the agent.

The last link is the actual sales from retailers to consumers, also called Sell Out, actual sales.

Missy only cares about actual sales data, and if these things cannot reach consumers, it is self-deception.

What's the use of doing well?If the satisfaction of consumers at the terminal cannot be achieved, the final goods will be squeezed in the sales channel.

After the squeeze reaches a certain level, the agent will stop accepting shipments because the downstream funds cannot be withdrawn.

A little more exaggeration may cause channels to flee goods and agents to sell at low prices.

Once the last step is reached, the product is basically useless, and it will even affect the overall situation of the brand.

In fact, in the mobile phone sales industry, some brands have very strict requirements not to sell goods locally, because the discounts they can give offline are very exaggerated.

It is possible to sell a mobile phone worth 4000 yuan in this province, and retailers in the next province can offer it at a price of [-] yuan or even lower. Who can afford it?

Amy 1S does not have this trouble for the time being, because it is too cheap, so cheap that everyone has no brains.

According to the statistics of system activation and networking data of the electronic business department, the number of machines currently on the line is close to 500 million, which is basically the same as the shipment volume.

what does this mean?

This means that as much as the factory leaves the factory, it is directly swallowed up by the end consumers, and there is no room for a backlog of inventory at all.

Buy as many as you want, the middle 100 million units are likely to be unlucky and still on the way, and I don’t know how many people are waiting eagerly.

The most recent calls received by the sales department are either for goods or complaints—the reason for complaints is not that something is out of order, but why it is not in stock?

The stocking of 1000 million units is so unbearable, 600 million units were divided up in a blink of an eye, and even the 400 million units distributed to the three major operators were halfway targeted.

Now Aliya wants to sell data, what to show her?Watch the meter run backwards?

The head of the department was dazzled by the jumping numbers on the screen, and rubbed his face: "Look at A1."

"For A1, there are currently more than 200 million."

"...Are you kidding me?"

"Not only the A1, but also the A1-Note."

The employee picked up the A1-Note in his hand: "Yesterday my neighbor asked me where I bought this, and I can give him an extra three hundred."

"Then you didn't sell it?"

"Come on, let the eldest lady know that I am a scalper, will I survive?"

Aliya hated the scalpers deeply, and the most intuitive thing she felt was the pressure from the sales department to grab orders.

People really want to buy it, but your online account is restricted in this way and in that way, the one who co-authored and got scolded in the end is not you, Miss, right?

But there is no way, Alia is the boss, no one can ask the boss to do things, the customer service department can only make complaints about Alia not to miss the old love.

Anyway, this area is also your hidden residence, you should be considerate...

In the end, there was only a vague estimate in Alia's hands.

A1, the sales volume of the standard version is estimated to reach 1000 million within a month.

A1-Note, the flagship version, is an expensive gadget starting at 4000 yuan, and it can be conservatively worth 500 million yuan in a month.

The scariest thing is Amy 1S, the price is 700 yuan a piece butcher, 1000 million stock can't last even a week.

If this trend decreases at a constant speed, sales will reach at least 5000 million units by the end of that month.

Because not only the domestic market is eager for such a bucket machine, the first batch of [-] units that arrived in Siam yesterday sold out in five seconds.

The largest e-commerce platform in Siam was directly overwhelmed by the server, and the two flash sales combined sold out in four seconds and two, and even less than five seconds if rounded.

The price in Siam is 4000 baht, which is almost 100 yuan more expensive than the domestic price, but this is still a shock that everyone has never seen.

On the contrary, the response from the notebook was mediocre, but this is not because the market response is not good, but because it has not been negotiated with the operators there, and it has not yet been listed.

Siam is because the operator license that Aliya applied for came down, the kind approved at the speed of light, and now she can sell it with communication tariff packages.

But compared to these things, the sales department has another headache -

……

……

"Smart Appliances?"

Aliya raised her head from the pile of documents, confused: "Why is that thing out of stock?"

"Are there any items that are not out of stock?" Sister Jing was too busy to touch the ground: "Hurry up! Sign, sign, sign!"

"No, you let me read it..."

Aliya glanced at the document, and then at the shipment: "Is your number wrong?"

"Ah? What's wrong?" Sister Jing took it back and looked at it: "Which number?"

"Home appliance shipments, air conditioner sales of 80 units in a single week-what's the situation?"

"That's right, 80."

"This is the low season for home appliance sales. Besides, even if it is the peak season, our previous monthly sales were only this amount!"

"You ask me who am I asking? That's why I said out of stock! The production of 100 million stock is not enough!"

"I can still stock up a lot of durable consumer goods? I don't even have enough warehouses!"

"Then expand production!"

"...You wait for a while." Aliya picked up the phone: "Let Mr. Liu Jin Liu from the Electronics Sales Department come over, and the sales department will give me a brief list of all the sales data up to yesterday, and also take come over."

"No, sister, what do you want to ask, you can ask them, sign this quickly, and I will go to third uncle to discuss about moving the place."

"We can't do this even when expanding production, what are you going to do?"

"I think OEM is quite appropriate, so let's find an OEM to do it."

"No, I know you're in a hurry, but don't worry, wait until they come."

After a while, Mr. Liu came to Aliya with a capable younger brother.

"Sit down, sit down—Mr. Liu, what's the situation here with home appliances? Why is there a weekly sales volume of 80 in the off-season?"

"Speaking of this matter, miss, it may be that there is a problem with our design and price positioning."

"Be specific."

"The new air conditioners we make are new energy-efficiency air conditioners. In addition, we had a small backlog of old energy-efficiency air conditioners because of poor sales. The war is all for the destocking and digestion of the old energy efficiency, and there is no parameter that can compete with us.”

"But you can't just look at the parameters! What about brand reputation? We haven't achieved good results in the white goods industry for so many years. Are consumers blind?"

"You smashed the refrigerator before, and it was hyped up by the advertising and marketing department again. The market response was very good. Before our quality leaked, they probably remembered that Aire's home appliances were also among the top three in the industry. Brand trust is still there.”

"...Is it really out of stock now?"

"It doesn't count." Mr. Liu scratched his face: "The domestic sales expected by the marketing department should be around 300 million this month."

"Then how much did we sell? How much more?"

"Sold 80, and there are 20 left - a gap of 200 million units."

"...Is this serious?!"

"That's right, the air conditioner gap is only 200 million. What's the big deal? After all, this is the estimated sales volume. If people can't buy it, they will buy something else."

Sister Jing next to her was very excited: "That's why I said hurry up and expand production! Don't let the market be preempted!"

"Mr. Ai, don't get excited. I'm going to talk to the eldest lady about the refrigerator."

Aliya rubbed her forehead: "It's not that you wait a moment, you make it clear, what is the refrigerator, and the refrigerator is out of stock?"

"Not just refrigerators, air conditioners, refrigerators and washing machines are currently in short supply, very short of 200 million for air conditioners, and more than 200 million orders for refrigerators have been received, the current figure is about 300 million, and the most important thing is washing machines... Ours The pricing may indeed be too low, and there has never been such a cheap product in the 10kg level of washing and drying before.”

"Then when you set the price, you said that we can make money at this price?"

"That's right, because you approved an extra budget for the mechanization and chemical industry department, they spent a little time to tackle the technology of the inner wall drum and the technology of the frequency conversion direct drive motor, especially the frequency conversion direct drive motor. In general, our profit margin is actually the same as before, but because there are fewer different styles, only standard and flagship, the utilization rate of the production line is higher, and the corresponding cost is further compressed."

"How much is lacking?" Aliya took a deep breath. If there are too many lice, it will not itch, and if there are too many debts, it will not worry. The problem is not big.

"7." Mr. Liu took a sip from his teacup, calmly.

"No, the others are out of stock by several million according to estimates, but this one is only 30 short. Are you scaring me?"

Aliya wondered if she had heard it wrong, or that Liu Jin came to amuse herself.

And something is wrong, is there a defect in the washing machine?How come you only placed an order for [-] units?

"The other gaps are the gaps in estimated sales and stocking, but the [-] units are owed to customers by you, Miss."

Mr. Liu then looked at Alia with sympathetic eyes: "Miss, it's not that the terminal sales are short of 30, it's that the Aililai Supermarket in Tianhai City alone has already placed an order and paid a deposit, and it's already out of stock for seven days." Wantai, the money is already in the account, you can figure it out."

"……what????"

306-Ai Ma's mouth, a deceiving ghost

Everything is missing, nothing is enough, nothing is enough.

Aliya's confusion comes from not understanding why the world is so crazy, but forgetting that she is the culprit of dimensionality reduction.

That is to say, is it possible that she turned the spot stock into futures, which is not the consumer's problem, but her own fault and deserves what she deserves?

After all, when the prices of similar products on the market were still priced, she began to price the experience in addition to the price. Consumers are not stupid, so vote with their feet!

……

……

"Like this!"

Sunika proudly shows her little trick to her mother: "You just throw these in, and on your phone, you'll see the options!"

Sunika's own mother, the mother who had seen everything in the department store back then, just wanted to say that the stinky girl wasted money every day.

"Buy everything, it will only hurt you!"

"Oh mom, you don't understand, this is really powerful, look, I threw six pieces of clothes into it, right?"

"Um……"

"Then you saw, here is the washing machine, it shows that I have added clothes, now ask me what type of clothes I have."

Sunika poked on the phone for a while, three shirts, two professional skirts, and one dress.

"You tell the washing machine, and it can wash it for you? Don't you tell me it's still the same volume!"

"You read it first. Here, there is an algorithm. It will tell us how much laundry detergent we should use and what washing mode to choose. Because I have shirts, it recommends washing at room temperature to avoid staining the shirts. ...and laundry detergent...well...you see, the matching one also told me how much standard laundry detergent should be filled with this bottle cap!"

Sunika pointed to the rather intuitive bottle cap prompt on the phone, poured a third of the bottle cap's laundry detergent into the matching bottle cap, and then poured it into the washing machine.

"Very well, the next step is to start washing—"

"……That's it?"

"Yeah, that's it, but don't you think it's cool? It's exactly how I imagine a smart appliance!"

Sunika's mother folded her arms and watched for a while. She didn't realize how advanced she was, but she didn't seem to be useless.

"It will also remind me to hang the clothes. If I forget to open the lid for a long time after washing, it will tell me like a phone call, it's time to hang the clothes!"

"……good."

"Then, I can see the climate on our side, reminding me what is suitable for washing and drying in this weather, and what is not suitable for washing."

"I'm your mother, right?"

"Oh, who told you not to be here—Mom~"

Sunika swayed around the old mother's arm, and the old mother snorted, pulling away from the subtle perception of her position being replaced.

"Okay, the washing machine is really useful, and it's not in vain that you just changed it again and again. I have seen the air conditioner, but let me tell you, it still consumes a little electricity."

"No, it's a hot day, it's so hot outside, I have to turn on the air conditioner again when I come back, how inappropriate! It can be turned on remotely!"

"Automatic switch, isn't this a waste of electricity?"

"What about going back to Nantian? The humidity is too high when going back to Nantian, and it will remind me to dehumidify, isn't that bad?"

"...That's all."