Game development begins with destroying Girls' Frontline.

Speaking of which, this new copywriting team from Sunburst is quite a peculiar existence. What's peculiar is that the entire copywriting team is from a game company.

However, none of the people inside had experience in game writing.

Let's not talk about Su Qin.

After leaving Xinghuo, I came to Sunburst through a friend's introduction. Relying on my education and experience working at Xinghuo Games, I directly became the head of the copywriting team.

Su Qin was initially quite cautious when he first arrived at the Sanbao.

After all, her experience at Spark Games left her with lingering fears.

But never thought.

When she arrived at the copywriting team, she found that almost all of them were girls similar to her.

They all studied similar majors, mostly literature, and liked similar books. After several gatherings, Su Qin discovered that they were almost exactly like him.

None of them had much practical work experience.

Those who get into the Sandstorm team either got in through a friend's recommendation or, like Su Qin, fabricated their work experience.

The biggest reason Su Qin passed the interview for the game "Spark" was because she fabricated her experience at Spark Games.

These girls are all pretty much the same.

Under these circumstances, Su Qin quickly adapted to the scattered explosions and exclaimed that it was not his fault, but the problem with the sparks.

In fact.

Scattered explosions are not isolated incidents.

Especially after 18...

The popularity of anime-style games has allowed a large number of developers to make money effortlessly.

But because the money came so quickly, they never thought about why they were able to make money in the first place.

To many investors, making money by simply drawing a little figure seems far too easy.

I've never seen such a simple business model.

Stupid people, lots of money, come quickly.

This is a true reflection of that time.

pity..

Everything has a price.

When they have resources, they don't focus on improving their internal capabilities. When they need to recruit for new projects, they find that all the talent has been snatched up by big companies.

Things like art and programming are alright.

There are many people working in these positions, and they are highly specialized. Many of them are people who have switched from PC games. If you have money, you can often build a decent team.

As for copywriting, a position that wasn't highly valued even during the PC game era, it's impossible to find anyone suitable for it in the job market.

Therefore, backward compatibility is the only option.

At this moment, a group of adorable literature majors who knew absolutely nothing about games or anime suddenly realized...

Hey, it seems like I've found a new direction for my career.

It is undeniable.

Among this group, some people, after getting involved in the gaming industry, are able to hold their own and even do quite well on their own.

Some games also feature female characters writing the storylines.

Such people do exist.

But at the same time.

A large number of unqualified people also managed to get into the company.

It's difficult to judge the quality of copywriting subjectively.

In addition, they did encounter a good opportunity.

In 17 and 18, a large number of ACG (Anime, Comics, and Games) mobile game projects were launched, but no one paid attention to the copywriting when these projects were launched.

Games released during that period were either riddles or riddles, bombarding players with a bunch of technical terms that gave them a headache right from the start.

Or perhaps they themselves don't even understand what the plot is about...

This situation continued until miHoYo's Genshin Impact was released.

That's when many manufacturers realized, damn it, you can make money just by relying on storylines?

However, at this time, the huge success of Genshin Impact, while making the storyline the core of the anime and manga world, also gave many manufacturers a strange direction.

That means going for mass appeal and expanding the player base.

To be honest, this isn't really a problem.

There isn't only one path for anime-style games.

The problem is, many games are inherently geared towards appealing to otaku. If you forcibly change the style halfway through, can it really work?

for example.

Why did no one criticize the official team for not including all female characters despite the poor reception of the game "Mingchao"?

Why is it that, despite both being open worlds, Blue Star Origin of Manjiu Network has only shown a slight beginning, yet it has already caused such a huge stir?

the reason is simple.

From its very first PV, Naruto has taken a mainstream approach, with characters that are mixed-gender, just like in Genshin Impact's Honkai Impact 3rd.

The official statement didn't say they were going to pander to otaku.

Therefore, players who truly prefer an all-female cast will leave immediately upon seeing the PV.

I wouldn't even bother to criticize it.

Although a public opinion crisis did occur afterward, it was due to a major problem with the plot, not because there was a male character in the gacha pool.

Chapter 152 No Way to Repay

in contrast.

The reason why Manjuu Network was criticized was because the Blue Star Origin PV featured all female characters, clearly indicating that it was trying to follow the path of Azur Lane.

However, the official stance was not clear, and the insider's data mining revealed a male character. Coupled with Yu Zhong's bad precedent, players' trust in the company dropped to zero.

That's why a single PV can generate controversy.

If Manjiu hadn't issued an announcement, this matter might have continued to escalate.

The reason why players are so sensitive to this issue is quite simple.

It's like when you're watching a romance anime and suddenly a blond guy pops up...

Is that the same as a blond guy appearing in a hentai anime?

Not the same!

I ordered scrambled eggs with tomatoes at the restaurant, and you put cucumber in it?!

Can't I avoid getting criticized?

I want to eat cucumber and scrambled eggs. Why didn't I order it when I was ordering food?

Let's get back to the topic.

The success of Genshin Impact has brought the importance of copywriting to the attention of the industry.

Meanwhile, a group of young women, led by Sister Xing, had already established themselves in the industry, but they were often just starting out at this time.

Although their skills didn't improve much, the game industry hadn't paid much attention to copywriting in the previous two years, which allowed them to get by.

Manufacturers are now starting to target the mass market.

They suddenly realized, oh dear.

My career seems to be on the verge of taking another step forward.

Although they don't know what male otaku need, their female identity can convince many companies that they can create content targeted at women.

They don't understand anime or copywriting, but they know how to stick together.

In addition, their popular approach led to their sudden rise to prominence, and many companies that originally did not have female copywriters began to promote them.

In this way, this group of people quickly occupied copywriting positions in multiple companies.

During the research and development phase, the effects of these individuals were not yet apparent.

Even if someone notices a problem with the copywriting, the nonchalant attitude towards copywriting over the years has been ingrained in many people's minds.

So nobody bothered to care.

So, when this group of companies using fairy-tale copywriting submitted their work,

Thunder exploded.

In 22, 23, and 24, the copywriting suffered widespread mishaps for three consecutive years.

This is enough to prove that this is not a problem with just one person, but rather a problem with the entire industry.

In fact, it's not just new companies.

Even a giant like miHoYo, after large-scale industrialization, has actually lost much of its control over copywriting.

Genshin Impact is a game that has only been running for three or four years.

The plot has become rather uninspiring.

How much effort did these copywriters put into creating this mess?

Not sure.

However, large companies like miHoYo still have some foundation and have cultivated a group of people, which allows the copywriting for Honkai Impact 3rd to barely support the overall market.

Is it possible to solve this problem?

Lin Li remembered that in his previous life, some manufacturers were implicated in a collective scandal involving copywriting, which led to the implementation of a real-name system for copywriting.

That is, to include in the game who wrote the text for each chapter.

Let the players rate who wrote it well and who wrote it poorly.

Secondly, with the continuous stream of leaks and bombshells, by 24, players had begun to pay more attention to the copywriting.

If the fairy tries to stir up trouble again, the price will only become heavier and heavier.

The market will eventually force manufacturers to improve.

Of course, these are all for later.

Although Su Qin is currently being punished in the Spark Game, he is finding warmth in the Scatter Explosion.

So she is really full of energy at this moment.

I want to contribute to the game.

Right there in the conference room, Yu Zhong and a group of copywriters were having a lively discussion, thinking about how to bring out the literary quality of the copy.

Outside the meeting room, the program team, who had already learned of the shortened Spring Festival holiday, were full of complaints.

"Oh my god... Ma Ge went to the Maldives!?"

The usually quiet programming team erupted in excitement after that exclamation.

"real or fake?"

"He posted it on his own WeChat Moments."

"Holy crap, it really is! Goodness, I remember he went to Spark Games, right?"

"That's right. I should have gone with them back then, and I wouldn't be suffering here now."

"Family members can also be brought..."

"Wow, this is outrageous! I'm working overtime here, and they're going to the Maldives?!"

As the discussion grew louder, Wang Wei, the main programmer for the breakout program, had to stand up.