Game development begins with destroying Girls' Frontline.

In addition, the 1.5 update announcement has already been released.

It appears to be a major version update.

The update announcements alone are quite long.

New characters are also appearing.

"This is going to be a real headache for Tencent. Their previous marketing efforts are probably going to be wasted."

"However, given the penguin's nature, they might continue to increase costs and pull off a miracle?"

"That's true. If the penguins were to get involved, the outcome would be very uncertain."

"This is what a giant company is like..."

Most people in the gaming industry have now become spectators, waiting to see how Tencent will respond the next day.

Chapter 169 Charging Fiercely

at this time.

It was already 10 p.m.

Sunburst Studio

Compared to the lively atmosphere that filled the office the day before.

The atmosphere in the office has become much more oppressive.

However, some of the long-time employees of the company seem to have gotten used to it.

The company has already gone bankrupt once, so this kind of situation is nothing to them.

So much so that even under such high pressure, veteran employees can continue to slack off without batting an eye, even when working overtime.

There's no rule that says working overtime necessarily means working, is there?

In the conference room.

Executives from Tencent Games and the lead planner from Sunburst Games were both present.

Zhao Ming's expression was calm, seemingly unaffected by the girl's renewed success.

But no one in the meeting room dared to speak.

Only Yu Zhong was filled with righteous indignation.

"Spark Games is targeting us! This sudden major update must have been premeditated!!!"

"Including the early release date a few days ago, it must have been planned in advance."

Yu Zhong's voice was very sharp, it hurt people's ears.

However, apart from him.

The team leader of the copywriting and graphic design team also chimed in with a couple of comments.

Wang Wei sat in the back row, completely ignoring what these people were saying.

I'm still thinking about how "Bakery Girl" is going to be released tomorrow, but as of today, the game hasn't even run a full test yet.

Only about half of the problems encountered after the last internal test have been fixed.

Yu Zhong's decision to forcibly move up the release date was a complete disaster.

Looking at the other main creators who acted like shrewish women and only knew how to complain.

Wang Wei is very tired.

Is this the time for a meeting?!

Is this the time to criticize others?

They have absolutely no idea what their own game is like!

At first, he thought coming to the project was a good thing, that he could finally become the head of a project's programming, but now...

He just wanted to escape from here.

"Alright, stop complaining. Now, what should we do?"

Not to mention Wang Wei, Zhao Ming is also feeling very tired.

Since I came into contact with the spread bomb.

He was like he was possessed by bad luck.

Nothing went smoothly.

He's no longer thinking about advancing further within the penguin organization through spread attacks, but he at least needs to keep his current position!

The Bakery Girl product, priced at 69 yuan, has already cost 20 million yuan in marketing and promotion alone.

This doesn't even include the ten million QQ coins.

If you include that, it's even more outrageous.

Even at 69 yuan per copy, to recoup the marketing costs, at least 50 copies would need to be sold.

To achieve this goal, the sales volume on the first day is crucial.

If sales are good on the first day, and this is combined with effective marketing and word-of-mouth marketing, there is a possibility of continued success.

If sales are good on the first day...

Then it will be difficult to remember.

An executive from Tencent's marketing department thought for a moment and then made the suggestion just now.

"How about we postpone the release date? Let's avoid the limelight..."

Upon hearing Penguin Games' statement, Wang Wei, sitting in the back row, nodded quickly, "Yes, yes, finally someone who understands."

Given the current quality of the game, there's simply no way to discover it.

After listening, Wang Wei was about to stand up and say a few words in agreement.

Yu Zhong stepped forward and said decisively.

"No, we can't avoid it. We've spent so much on promotion, all for the game to launch tomorrow. If we delay it, won't the whole world think we lack confidence in the quality of our game?"

Upon hearing this, Zhao Ming glanced at Yu Zhong.

She gently tapped her thigh with her finger.

This is one of his little habits when he's thinking.

Although Zhao Ming didn't think much of Yu Zhong, Yu Zhong's words actually made sense in this matter.

In previous promotional activities, the rivalry between Spark and Tencent actually attracted a lot of attention.

Especially after the release date was set.

A large number of players want to try both games.

This is similar to the food street outside the school.

Even if something is delicious, if I eat it today, I'll still want to try other restaurants the next day.

Moreover, the hedging time between the two companies has already created the right atmosphere.

If Tencent were to postpone the release date simply because Girls Frontline has been updated to version 1.5, it would be...

Firstly, it's a bit embarrassing, and secondly, it ruins the effect of the event that we unintentionally created with Xinghuo.

but..

If you do not choose delayed delivery.

Zhao Ming was still really unsure.

I thought about it.

He took his hands off his thighs and picked up a document from the table about the reputation of girls working in bakeries, examining it carefully.

Then I asked a question.

"Yu Zhong, how do you guys feel about the quality of your game compared to Xinghuo Games' products?"

The question itself is rather strange.

After all, if someone truly had confidence in their product, they wouldn't ask that question in the first place.

however.

On the other hand, the fact that a group of people are still having a meeting at this hour is precisely because they lack confidence.

in this case.

Of all the people in the conference room, Yu Zhong was the most confident.

He answered without even thinking.

"Our two games are actually quite different in genre and style, so there's no way to compare them. It's like one is a short video and the other is a movie. I can only say that our quality is no worse than theirs."

"it is good!"

Zhao Ming nodded and put down the document in his hand.

Come to think of it, this time it's not like Girls' Frontline, which was an untested product. "Bakery Girl" is a reboot!

Although he hadn't played "Bakery Girl," based on the positive word-of-mouth and data feedback during this period, there were quite a few players looking forward to the game.

Therefore, Zhao Ming actually had some confidence in the quality of the game.

"Girls' Frontline version 1.5 will be updated tomorrow. How much impact will it have on us?"

Zhao Ming asked the Tencent executive who came with him.

"Actually, if our own game quality is good, it won't have much of an impact. Even if Girls Frontline is updated, it will only temporarily stop some players who were already hesitant."

"As long as our reputation continues to grow, we can still win over these players."

"Moreover, we can't rule out the possibility that the Girls Frontline 1.5 major update will be a Waterloo, which might bring us unexpected gains."

The Penguin executive's meaning was clear: there was an impact, but not a significant one.

"Okay...then we'll release it as normal!!"

After Zhao Ming finished speaking.

The atmosphere in the meeting room finally became lively.

The group began discussing whether to add more player incentives.

After all, the price of the Battlefront Girl is 39, while the price of the Bakery Girl is 69.

During the discussion...

At one point, everyone felt that the price should be lowered to 39 yuan, or even 29 yuan, to attract players.

After all, in addition to its own sales, Bakery Girl also serves the purpose of driving traffic to Girls' Frontline 2.

Therefore, even if the price reduction increases the sales volume needed to break even, it is still possible.

But it also makes it easier to quickly build a good reputation in the early stages.

According to Tencent's market analysts, the fact that "Girls on the Frontline" broke one million views on its first day is largely due to its pricing.

however.

Yu Zhong strongly opposed the price reduction.

"Our Bakery Girl is a game with at least 30 hours of gameplay. Lowering the price is a complete denial of the game development team's efforts."

However, deep down, Yu Zhong probably wasn't sure what to say.

So another suggestion was put forward.

That is to increase the Q coin reward for players in Chapter 3, changing it from a random reward of 10 to 20 to a one-time reward of 40.

By simply providing a screenshot of uninstalling Girls Frontline, players can essentially buy the game for 29 yuan.

This way.

With the backing of positive word-of-mouth from fans of the original work, and the incentive of 40 Q coins, how can sales be a concern!?