Game development begins with destroying Girls' Frontline.

I'll report to Xinghuo Games tomorrow.

~~~

In the conference room, Yu Zhong, with a stern face, looked like a head of state in a basement as they discussed countermeasures.

Lin Lizheng was answering the phone with a beaming smile.

On the other end of the phone was Chen Rui, the owner of Bilibili.

They said they were calling to celebrate Spark Games' official fan count reaching 100,000.

But in reality, the real purpose of the call was to ask Lin Li about the operation of anime-style games, as well as some problems they encountered in the preparation and operation process.

These questions weren't exactly trade secrets, and Lin Li was also very interested in Bilibili's resources, so he answered almost every question, and the two had a very pleasant chat.

In later generations, as Bilibili's user base grew larger and larger, its core fans complained that Bilibili was losing its charm. However, it is undeniable that this trend continued until Lin Li's time travel.

Bilibili remains the website with the most ACG (Anime, Comics, and Games) users in China.

It is also a website that does a relatively good job in community operation. Its annual New Year's greetings and the most beautiful night have gradually formed its own brand.

The foreseeable future.

As long as Bilibili doesn't do anything reckless, the overall trend is still positive.

Lin Li intends to focus on the ACG (Anime, Comics, and Games) mobile game market, so a good cooperative relationship with Chen Rui and Bilibili is necessary for him.

Yes, Lin Li did not regard Chen Rui of Bilibili as his opponent, even though Bilibili is also a developer and operator of ACG mobile games.

However, Lin Li believes that Bilibili is too weak in mobile game operation and is an object that can be won over rather than attacked.

Whether in its past or present, Bilibili's market development of ACG (Anime, Comics, and Games) has always been a very mysterious phenomenon.

You say Bilibili has no sensitivity to anime games? Back in 16, they were already distributing FATE/GO.

Although it was not yet online at this time.

But Lin Li was well aware of the explosive popularity of FATE/GO after its release.

However, if you were to say that Bilibili is capable of operating anime-style games, even managing an IP game of the caliber of Fate/GO can result in a whole host of unexpected problems.

And even in 24, Bilibili's most notable game was still Fate/GO.

This isn't a case of getting up early but arriving late.

Instead, he got up very early and then lay down again!

Chapter Thirty-Seven: The Graveyard of Mobile Games

Since 2015, Bilibili has actually invested a lot of resources in the gaming sector.

In 2021, Bilibili was in high spirits.

At the game launch event, themed "Your Fantasy World," 16 new games were announced, including 10 exclusively licensed titles and 6 self-developed titles.

As of 2024, Bilibili's mobile game section had as many as one or two hundred games.

However, most players have probably never even heard of these games, let alone played them.

Many games, after being tested a few times, have disappeared without a trace.

It is precisely for this reason that Bilibili has gradually acquired a rather poignant nickname in the mobile game community.

Mobile game graveyard.

Why has Bilibili become a graveyard for mobile games?

There are two answers: macroscopic and microscopic.

However, if you ask this question to players who play Bilibili games, they will probably answer with their own painful experiences: Of course, it's because Bilibili's operations are idiots!

In fact, Bilibili has quite a few game resources.

Every year, they also invest a lot of money to purchase exclusive distribution rights for mobile games.

Furthermore, since Bilibili's content leans towards anime and manga, it has a very good relationship with Japan and often manages to acquire the rights to some excellent anime and manga mobile games.

However, after Bilibili acquired the copyrights to these games, it basically opened pre-registration and then nothing more.

The mobile games that were launched were operated in a chaotic manner.

Forcing players to spend money and devising elaborate operational strategies to attract fans has led to many niche IPs becoming ghost towns within a month or two of launch.

As a result, most games with a small audience are directly ruined by poor management.

Large-scale games like FGO can withstand chaotic operations.

However, the operational issues at the time were widely known.

Especially the 9th anniversary incident in 2018.

The so-called 9th anniversary incident is a typical operational problem for Bilibili.

The event itself is not complicated.

Bilibili held a grand 9th anniversary celebration, giving free gift packs to almost all of its games, except for FATE/GO.

Logically speaking, since Bilibili does not own the copyright to FATE/GO, it reduced its promotional resources and did not allow FATE/GO to participate in the 9th anniversary event.

Logically speaking, although it's a bit idiotic, it's actually not wrong.

However, the problem lies in the fact that after players reported this issue, the operations team failed to take any action for a long time.

They neither engage in public relations nor pay any attention to it.

Even if you just issue a statement saying that the game developer didn't have time to prepare the gift pack content, you could shift the blame to the Japanese side.

However, Bilibili's operations are not so straightforward.

They chose to do the same thing as Yu Zhong: play dead.

They want to use time to drag this out.

But as for how it ended, everyone knows.

The matter escalated and eventually aroused public outrage.

Players stopped making in-game purchases, resulting in a significant drop in revenue.

Now, just like Yu Zhong, Bilibili's operations team started to panic.

The most absurd part of this whole thing is the final outcome.

Surprisingly, the chairman of Bilibili stepped in and resolved the issue by giving out 200 million yuan in cash as a reward.

It's utterly ridiculous that his mother opened the door for him, and the absurdity has reached its peak.

This approach neither satisfied the players, nor directly addressed their concerns, nor resolved the conflict between the operations team and the players.

In Lin Li's view, this is simply a textbook example of negative public relations; it's incredibly stupid.

It's worth noting that, according to Bilibili's financial report, 83% of the company's total revenue in 2017 came from online games, with approximately 59.88% of that revenue coming from the game "Fate/Grand Order" (FGO).

It can be said that FGO accounts for half of Bilibili's revenue.

It's a money tree.

The fact that they can operate like this shows the level of Bilibili's game operations.

of course.

Lin Li wished all his opponents were like that.

He's not a masochist; he's not happier when his opponents are worse.

So during the conversation, Lin Li went on and on praising Bilibili.

"Bilibili has a natural advantage in the game industry, after all, you control the traffic entrance. We at Spark Games hope to cooperate more with Bilibili in our future operational activities..."

Although Chen Rui didn't know much about mobile games, he found Lin Li's explanation quite helpful.

Conversely, it also made people marvel at the miracle created by Spark Games.

"Not at all, Mr. Lin, you are a true expert in game operations. There is still a lot we at Bilibili can learn from you."

Lin Li's praise of Bilibili's operations was mostly insincere, but Chen Rui's praise of Lin Li came from the bottom of his heart.

Before making the call.

He also glanced at the video of the "Battlefront Girls" event storyline, a video edited by players that had surpassed ten million views.

The number of comments in the comment section below has exceeded 10,000.

Open the message board.

There are only three types of content inside.

One type of praise is for the plot and the quality of the animation.

One reason is that people marvel at how beautiful their "waifu" is in the anime.

Then there are a lot of shared links.

As the popularity of "Girls' Frontline" grows, many new players find it difficult to even get the initial few dozen quick-build slots if they want to team up with six other players.

This video went viral.

Players also came up with their own unique strategies.

He started his recruitment plan.

The comments section is full of some genius players.

"Click to receive a long-legged beauty~~"

"A good man has a safe life."

"If you're a true brother, have some."

In fact, it’s not hard to see from these interactions that the current player engagement of "Girls’ Frontline" is very high.

After all, aside from adult websites, it's rare to see players going to such lengths to attract new users.

A few days ago.

Bilibili itself also sent out a questionnaire to its users.

Ask players what games they like and what their thoughts are on the operation of these games.

Ultimately, judging from the statistical results...

The most highly rated overall is Battlefront Girls.

Players are generally satisfied with the generous spending and stable operations of the developer.

This plot twist has further strengthened the user's engagement.

Actually, if it's just about user stickiness...

Although Chen Rui felt moved and surprised, he wouldn't go so far as to call and ask in person.

That's what really made him make the call.

This morning, Qimai updated its data, using Apple recharge data and other data estimates to confirm that yesterday was the first day the story of "Girls' Frontline" was released.

The turnover could very well exceed two million!

At the beginning of 2016.

Daily revenue exceeding two million is still quite low for anime-style games.

Considering the upcoming release of FATE/GO in the second half of the year.

Chen Rui not only downloaded the game himself, but also had the entire FATE/GO operations department, which was still in the process of being established, download the game, learn its highlights, and compile a report.

Firstly, they wanted to find the secret to how Spark Games could maintain its reputation while also becoming a massive hit.

Chapter Thirty-Eight: Because of Love

The goal is also to understand, through the new event for "Girls' Frontline," why Spark Games' revenue can still increase even though it hasn't added any pay-to-win elements.

By the afternoon.

The FATE/GO operations team submitted a report, but after analyzing it for a long time, they still couldn't come up with a clear conclusion.