Ordinary reports rarely reach Mr. Ma's hands, and even less so do they reach investors.
However, this kind of investment-level information can easily reach the highest levels.
Even if those in power might suspect some underhanded dealings, they used Spark as an example in this professional report.
Spark was nominated as a global trendsetter company for 2018.
The resulting chain reaction was enormous.
Chapter Nineteen: Competing for Merit
For example, some time ago, Ma Xiao had already reached a preliminary agreement with NetEase on some cooperation.
After today's report, NetEase has stopped responding altogether.
Not only did they not reply, but they also failed to respond.
They also issued a statement this morning, indicating that they will continue to expand the ACG (Anime, Comics, and Games) market by relying on Onmyoji.
At the same time, it was announced that the PC versions of "Shen Du Ye Xing Lu" and "Fei Ren Xue Yuan" will be available on the Xinghuo platform, and the PC version of "Identity V" is also under development and will be exclusively available on the Xinghuo platform in the future.
most of the time.
We all say it's an inevitable trend.
This momentum.
This thing is incredibly mysterious.
It is usually invisible and intangible.
But when it comes to making a decision, a single opportunity or piece of information can lead a person to make a completely different decision.
NetEase is a good example.
Initially, Ding Lei wanted to create his own platform.
Later, not wanting to be the first to stick their neck out, they wanted to reap the benefits and share the resources between Spark and Penguin.
Later on, I discovered that I couldn't get anything while stuck between the two platforms.
In addition, Lin Li personally called to invite him, so he participated in the Spark competition and became a judge.
For a long time afterward, NetEase began to gravitate towards the direction of Spark.
After all, as long as NetEase doesn't become a platform, its competition with Spark isn't actually that fierce.
In Japan, the games Knives Out and Spark often collaborate.
Thanks to the weapon skins from the collaboration with the Girls on the Frontline, Knives Out even reached the top spot on the Japanese server.
The reason Ding Lei hesitated and left himself an out was because, due to his ingrained thinking, he always felt that the penguin was still much stronger.
In this platform battle, Tencent may not necessarily lose.
However, with the emergence of "Galaxy Paradise" and this detailed industry analysis report.
At least in the realm of anime-style games and PC game platforms, NetEase has begun to completely align itself with Spark.
NetEase is siding with Xinghuo.
Conversely, this further amplified the penguins' sense of crisis.
"Mr. Ma has high expectations for our Crazy Fun Festival. This time, we can only succeed and cannot fail."
What made Ma Xiao say the words, "Success is the only option; failure is not an option," was something else entirely.
This is enough to show how much pressure he was under.
"The reason we've gathered everyone here today is to review the details of the event. Mr. Ma said that if we're unsure, we can postpone the holiday, but the scale of the event must be significant."
Chen Zhou was stunned for a moment.
Do we need to increase our efforts?
You have to understand that the penguins are going all out for this crazy fun festival.
The biggest draw is undoubtedly Fortnite.
Besides Fortnite, there are also Magic: The Gathering Arena and NBA 2K Online 2.
These are all IPs that Tencent has accumulated in the past, in addition to these few major works.
There are also more than a dozen games, including "Battle Through the Heavens", "Ring of Elysium", "Fox Spirit Matchmaker", "Under One Person", and "Qin's Moon".
The game lineup is quite impressive.
Given this situation, why expand the roster further?
How's the Dimensional Battle going?
He Shen, the person in charge of Tianmei, put down the documents in his hand.
I organized my thoughts.
"We've already discussed the copyright, and we should be able to release a combat demo as early as the beginning of November."
"Dimensional Showdown" was decided by Ma Xiao, a two-dimensional MOBA game based on Honor of Kings and developed primarily by the 300 Heroes development team.
The project for this game is progressing very quickly.
On the one hand, the framework of Honor of Kings is already very stable, and on the other hand, the development team of 300 Heroes has a complete set of hero designs.
After all, 300 Heroes collapsed, it wasn't deleted, the data is still there.
Once the copyright is secured, many heroes can be used simply by embedding their models and skills into the Honor of Kings engine and making minor adjustments.
The most difficult part of the entire game is actually importing data and maintaining balance.
However, balance is a very low priority in the demo.
It is for this reason.
He Shencai dared to confidently say that a demo could be made in November.
Ma Xiao nodded.
Then he checked each of the photons and the North Star one by one.
Then it was Penguin Anime Games Studio's turn.
"Xiaodong, I'd like you to go to Japan again. What do you think?"
Currently, the Penguin Anime Games Studio is still headed by Yao Xiaodong, but Yao Xiaodong has been in a semi-hidden state since the Yu Zhong incident.
They keep a very low profile in Penguin Games.
Ma Xiao was quite dissatisfied with him, after all, with a formidable enemy at hand, there was someone on his side who was slacking off.
Naturally, it's uncomfortable.
However, Yao Xiaodong is a senior executive with considerable experience, so it's not easy for him to be easily moved.
But this didn't stump Ma Xiao.
Especially since Ma Huateng attached such importance to this matter, he took the opportunity to send Yao Xiaodong to Japan to discuss IP cooperation.
Ma Xiao himself had done this before.
I know it's difficult.
It's not easy to achieve good results.
Spark's penetration of the Japanese market is truly frightening.
Want to get character licenses for collaborations? That's easy. But what about getting the IP?
That will definitely take some effort.
Unexpectedly, when Ma Xiao said this, Yao Xiaodong not only did not object, but nodded instead.
He wasn't as optimistic as the others.
Having fought against Xinghuo for so long, Yao Xiaodong knows Xinghuo's energy better than anyone.
Instead of competing with Xinghuo domestically, it's better to travel to Japan.
After a conversation.
Ma Xiao and Yao Xiaodong were both very satisfied.
The meeting came to a close amidst the aroma of coffee.
Ma Xiao's determination also shocked many people.
It seems that Mr. Ma is serious this time.
Upon returning to WEGAME, Chen Zhou didn't rest; he immediately dialed the phone number of the producer of "Red Alert Online".
The meeting just now also put a lot of pressure on him.
Several studios under Tencent Games have their own games that they will be promoting at the Crazy Play Festival.
To put it positively, this phenomenon means that all of Tencent's studios are working together towards a common goal.
In other words...
This is also a horse race, a competition within Tencent Games.
For large corporations like Tencent, the competition between studios is no different from that between warlords, and may even be more intense.
For example, at the beginning of the year, TiMi Studio's "PUBG Mobile" and Lightspeed & Quantum Studios' "PUBG Mobile" were in blatant competition.
Later, TiMi lost the competition, which indirectly led to the splitting up of TiMi's J3 studio.
This is competition within the group.
The pressure is no less than that of external market competition.
In this situation, Chen Zhou's first reaction after the meeting was panic.
Because throughout the entire crazy fun festival.
He has no cards in his hand except for the WEGAEM platform.
Fortnite is from EPIC, and he didn't even talk about it.
"Dimensional Clash" is TiMi Studio, "Ring of Elysium" is Aurora Studio, "PUBG Mobile" is Tencent Games, and "Ace Force" is Cube Entertainment.
If any of these games becomes popular, who gets the lion's share of the credit?
Chen Zhou was busy with everything, but at most he was good at providing logistical support.
This is not what Chen Zhou wanted.
Moreover, there are too many works from abroad at this current Crazy Fun Festival.
Fortnite, PUBG Mobile (PC version), Magic: The Gathering Arena, NBA 2K Online 2
Throughout the entire Crazy Fun Festival, all the big-name attractions were from overseas.
He, Chen Zhou, needed to find a work that would allow him to claim credit.
Chapter Twenty: Working for 40 consecutive days
Internal studios of large corporations.
Essentially, they are individual companies, or rather, interest groups.
This is not a bad thing.
In some ways, it's a good thing.
Just like the feudal dynasties of ancient times, in order to manage a large enterprise, it was necessary to grant fiefdoms.
The same applies to penguins, and the same applies to sparks.
However, Spark's structure is quite different from Penguin's.
Tencent first divides its business groups, then further divides them into studios, and finally further divides them into individual studios.
For example, TiMi Studio has at least 12 studios.
Take TiMi L1 Studio, the developer of Honor of Kings, as an example, and examine the studio's structure.
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